How using iPaper could increase traffic, revenue, and user appeal. If you offer PDFs on your website or membership website, you have likely gotten ripped off at one point
Branding, Convergence and Digital Growth, Dubbed “The MagaBrand Revolution,” were the Big Themes at this Year’s American Magazine Conference in Boca Raton
New Media Trends - Ok, so maybe not every
The cost of publishing a high quality magazine just went up.
It may be time to consider switching to online publishing. The print business is not getting any cheaper in America.
User-Generated Content, Online Video and Social Networking Big Focus at the MPA's 3rd Digital Publishing Conference
The magazine industry showed great enthusiasm and initiative on Tuesday in New York about getting
By the time the publishers roundtable rolled around at the CES show in Las Vegas a few weeks ago, everyone was burned out by the technology overload. We talked publishing
House of White Birches, a division of the Dynamic Resource Group, is an experienced print publisher. It has an enviable collection of magazines and book titles. It has carved out
Rising postal rates, increasing printing costs, research showing "screenagers" not reading anything in print– all legitimate reasons to keep magazine publishers up at night.But as we stand by and watch
I've been attending the annual American Magazine Conference since 1985, back when the conference was about magazines and brand extensions that created "ancillary revenues."In 2006, things have become much more
They hinted at it last year, but this year, their position was much more firm. Two of the industry's leading publishing executives, along with almost every panelist and speaker, took
I'm writing live from the American Magazine Conference, hosted by the Magazine Publishers of America in Phoenix, Arizona. The conference kicked off on Sunday with an MPA-IMAG meeting where, similar
Launching a co-registration campaign is not difficult. The publisher supplies their co-registration partner with his company's logotype (60 x 120 pixels) and about 10-20 words of concisely written web advertising
Every good wordsmith approaches the task of writing a little differently. Some writers start with an outline or by making copious notes. Others write numerous disparate paragraphs at non-stop speed
Evaluating Risks and Embracing Change: How the Forward-Looking Management of Mother Earth News is Transforming a Traditional Print Magazine Publisher Into a Cutting-Edge, Online Information Provider
If your magazine and the
More than 80 independent publishers attending this week's MPA-IMAG Leadership Conference for Independent Publishers in New York City were thinking deeply about staffing and the challenges they face in "getting
With 1.6 million paid subscribers, ConsumerReports.org has more paid subscribers than any other publication-based website.
That may not be a huge surprise considering their print magazine has a paid circulation of
MotorTrend.com Demonstrates That a Mequoda Internet Hub Can Be Informative, Attractive, Engaging and Smart, While Linking Visitors to Both its Own Satellite Sites and Those of Other Publishers
In the past few months, I've seen results from three different magazine publishers that have each literally turned their source mix on its head. For each of them, a simple
Consumer magazine websites are as diverse in content and execution as the magazines they represent. Some offer robust content and interactive functionality that begin to take advantage of the promise
Magazine publishers, book publishers and membership website publishers are re-inventing the revenue models for cross-selling information.
A recent article in Community, the quarterly newsletter of Barnes & Noble Booksellers, explains how
