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Tag: magazine publishing industry

You Can Be a Better Subscription Marketer in Just Two Days

If you are a legacy print-only magazine publisher, not understanding multiplatform publishing strategy – the future spells doom for your magazine and your publishing career.

Did you know that most media executives don’t attend best practice workshops regularly, or take part in networking and peer groups?

They are the MVPs of their teams, but unlike star athletes, most don’t have a coach.

Multiplatform Publisher Meredith Buys Time Inc.

Today we’re reporting on a major publishing acquisition involving a couple of major multiplatform publishers; The acquisition of Time Inc. by Meredith Corporation. We also look at some thoughts on what this means within the greater magazine publishing industry.

The Rate of Change in Multiplatform Publishing is Accelerating

There’s a quote out there from Jonathan MacDonald I heard recently at an IMAG event that says, the rate of change you’re experiencing now represents the slowest rate of technological and societal change you are likely to experience in the rest of your life. So if you’re thinking that change in multiplatform publishing has been fast so far, you haven’t seen anything yet. It’s accelerating!

It All Starts With a Plan

“He who fails to plan is planning to fail.”
Winston Churchill called it, all right.

And it strikes me that trying to succeed in the magazine publishing industry is a lot like running a war: lots of moving parts, struggling to outmaneuver the enemy – that is, the competition – and often without an end in sight.

But,

What Are Online Magazines? 5 Magazine Archetypes Every Publisher Should Know

Do you run or contribute to an online magazine?

Most of our readers would consider themselves in the magazine publishing industry, that is true. But do you think you run an online magazine, or a digital magazine, a print magazine or a magazine website? You might have chosen two or three of those, or you might think they mean similar things. However, to us, these all have very different meanings and very different business models.

Digital Magazine Publishing Strategy 3.0 – Register Now and Save

Conventional wisdom says that moving your legacy print magazine into the digital age is complicated, expensive and painful.

Mequoda says: Not if we have anything to say about it.

There’s a better way to publish digital magazines that’s driving amazing revenues and profits for the select few publishers who understand this new methodology.

The digital publishing strategies we

Publishing Events a Point of Emphasis for New Ogden CEO

Bryan Welch’s successor, Bill Uhler, aims for more publishing events and ecommerce content strategy; plus, an industry update halfway through the year
Publishing events comprise a big piece of the puzzle when it comes to the Mequoda Method and multi-platform publishing, which itself has become the predominant piece of publishing success. Publishing events scale well: It

February Magazine Publishing Industry Report From MPA

The Association of Magazine Media (MPA) released its latest Magazine Media 360° report – tabbing year-over-year numbers for February, along with the top performers in the magazine publishing industry – on March 24.

Magazine Publishing Industry March Update: Mergers, Staff Moves, and More

Every month, we check in with Folio:’s sister magazine, min, to monitor big comings, goings, and doings in the magazine publishing industry. This roundup features plenty of executive personnel changes, plus a couple of major purchases and one major redesign.

A Childhood Ambition Achieved, a New Platform Added to my Career

Mequoda Gold Members and every reader of this blog know me as a publishing consultant, journalist and blogger. Now I’m thrilled to introduce to you: Don Nicholas, novelist.

No, it’s not a mid-life crisis, and I haven’t been stolen by aliens. It’s actually a return to my earliest love (sorry, Gail), and the realization of a lifelong dream.

Here’s how it all happened.

Renowned publishing consultant gets back to his storytelling roots with his first novel

BOSTON, MA, January 30, 2015 – Don Nicholas, a journalist-turned-publishing consultant-turned novelist, has just published his first novel, Homecoming, a mystery inspired by many of his favorite writers and characters – and also by small-town politics, social life and true crime.

The book is now available on Amazon at $19.97 for print and $4.97 for the

The Multiplatform Publishing Strategy Handbook

Claim your FREE digital copy of our Multiplatform Publishing Strategy Handbook: 60 Digital Publishing Secrets for Making Millions Online now.

What is Digital Publishing? It Makes the Multiplatform World Go ‘Round

Up until ten years ago, the majority of magazine publishers did not publish online. Newspaper publishers were first to the game in the late 1990’s but even as recently as 2006, weren’t making money from them. Still, they pushed on, as did the magazine publishing industry.

And the publishers who have prevailed in digital publishing didn’t see the web as just one platform to re-publish the same content as print – they saw it as a new platform for many different products and many different variations of those products.

Prime Publishing and Mequoda Group launch ‘revolutionary’ website magazine

Niche publisher launches groundbreaking website magazine, revealing future of digital magazines
NORTHBROOK, IL (August 13, 2014) – Prime Publishing, publisher of 17 free craft websites and 13 free cooking sites, has just released what Prime and multiplatform publishing consultants Mequoda Group believe is the magazine industry’s first-ever true website magazine, along with an associated app edition

Niche Publisher Launches New Multiplatform Digital Magazine

I Like Crochet may be a glimpse of the future of magazine publishing
It’s a good thing consumers know their own minds, because the magazine industry might have completely failed its readers in the years since the Internet age was born.

That’s the conclusion you reach if you talk to our CEO, Don Nicholas, about what he

Complete Guide to Subscription Website Publishing Is Now Available Free

January 31, 2014 – BOSTON — Subscription website publishing is one of the hottest entrepreneurial ventures on the Internet, both for novices and for legacy publishers struggling to make the leap from print in a digital age.

Mequoda Releases New Multiplatform Publishing Strategy Handbook

Don Nicholas, who has spent 30 years as a publisher and consultant in the magazine publishing industry, has released a free 100-page handbook titled Multiplatform Publishing Strategy as a followup to his 10-year-old book, Internet Marketing Strategy for Publishers. “Ten years and one tablet revolution later, my newest professional goal is simple: To help each and every publisher successfully cross the new digital divide,” says Nicholas.

10 Content Marketing Mistakes That Get Mequoda Editors Fired

To put this post together, we banged together the heads of everyone on the Mequoda team to consolidate some of the mishaps that have occurred with our clients. There have been some truly talented print editors that were either let go, or left by themselves because they couldn’t weather the print to digital transitions. Ones that refused to SEO their content and wasted hundreds of thousands of dollars in content that had to be re-optimized later.

Mequoda Weekly: April 15th, 2013 – April 19th, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

How the iPad is Saving the Publishing Industry

Anyone who doubts that the iPad is the most important media-related technological innovation in all of human history should re-read those dates. And the exciting thing for those of us who live and breathe magazines is that we get to live through it!

Subscription Website Publishing Proves Its Worth

The New Yorker shows that it’s not only the wave of the future, but can also remedy the sins of the past. Take a trip with me today to the Big Apple, home of The New Yorker magazine. This venerable publication, like everyone else in the industry, has struggled in the Internet era with declining ad sales and even more recently, with consumer disdain for print media.

How to be a Leader in Digital Magazine Publishing

5 tips for succeeding with digital magazine publishing

The digital magazine publishing industry relies heavily on existing tablet devices. This truth means digital magazine publishers have to consider how content is consumed on tablets.

Digital magazine content is typically divided into two product types: interactive replicas and interactive tablet editions. The interactive replica is formatted the same as its print counterpart, while interactive tablet editions designed specifically for tablets.

Digital Publishers Need to Produce High Quality Content

The digital magazine publishing industry needs great content to grow

Publishers understand the need for high-quality content. That need may have never been as important as it is now though.

With the digital publishing industry emerging, the actions of the pioneering publications – including digital book and digital magazine publishing – are under strict scrutiny from consumers and analysts alike.

Top Digital Magazine Publishing Articles of Spring 2012

Tips, changes, and growth for digital magazine publishing

I haven’t met too many people who dislike the summer. Hot nights, hotter days, and a week long vacation falls into the plans of many professionals who work hard year round.

Are Tablets Reaching Critical Mass?

Some reputable industry researchers believe tablets have reached a critical mass

For the digital magazine publishing industry, an increase in tablet ownership is quite favorable. The larger population of tablet owners, the bigger the potential is for digital magazine publishers, and brands offering other digital products.

Opportunities for Digital Publishing Success

There is often news to share relating to the digital publishing environment

From new online strategies to digital magazine subscription statistics, the amount of information that comes forward for online publishers can help streamline their efforts and lead to increased success online. And amidst new Forrester predictions that 760 million tablet devices will be installed by 2016, the opportunities for digital publishing success exist.

Digital Publishing Information Found Online

4 digital publishing stories you may have missed recently

I’ve been tracking related to digital publishing for months. In late 2011, the term, and closely aligned terms, retrieved a couple of responses each day. That number has quadrupled lately, as the digital magazine publishing industry has more news to share, and is optimizing their content for Google.

Today, I wanted to share five articles on digital publishing with you.

Digital Magazine Publishing Strategy Basics Free Report Released

Download your free copy of Digital Magazine Publishing Strategy Basics: Digital Magazine Publishing Tips and Expectations for the Digital Publishing Revolution now

Three Reasons Time Magazine Should be Free

As magazines quickly transform themselves from atoms to bits, their basic business strategies are likely to gain greater economic clarity

It is both a difficult and exciting time to be a magazine executive. The nascent tablet revolution has finally given magazine publishers a platform that will allow them to convert their products from atoms to bits. When I first entered the magazine publishing industry in the late 1970s, magazine economics were an odd mix of circulation and advertising revenues. It was considered normal for consumer magazines to generate half their revenue from users and the other half from advertisers. Compare this with the book publishing industry where consumers are the sole source of publisher revenue. Or think about the television industry, where advertising foots the bill.

Digital Magazine Exposure Grows

The digital magazine footprint increases in surprising ways

When the tablet computer first hit the market, how long did you think it would take before it made significant waves?

Before answering this, realize that at the time of launch, publishers thought they were prepared for this channel but didn’t know how to exactly enter the world of digital publishing. Some introductory period was needed to figure out what could be done with their content, how they could package it and if the iPad or any tablet to follow was worth the investment of time and money.

3 Keys to Successfully Transitioning Traditional Media in the Digital Age

Learn how to successfully manage digital transformation at the Mequoda Summit West 2011

In the Mequoda Daily yesterday, I discussed the direct connection between the USPS and the publishing industry. A fundamental change is taking place as the USPS will eventually go away as a distribution system in the not-too-distant future.

In order to avoid becoming a victim of this change, publishers need to focus on a digital multi-platform strategy.