Seven questions you must answer to avoid leaving money on the table
How an online market analysis can reveal friendly competitors, potential marketing partners, and new business opportunities...
In traditional bricks and
Using email newsletters to lower the cost of creating online brand building. When the history of the 2008 U.S. Presidential election is written, the role of the Internet, and
Organizing an online business team isn't an exact science. In fact, when it comes down to laying out a generic standard for online team management, we’ve found it simply isn’t
Questions to ask before you launch a Membership Website. Are you a traditional print only publishing company considering the leap to online publishing? Welcome to the era of
Once you have identified your target audience or demographic, you must streamline your online marketing strategy. Understanding Search Engine Optimization (SEO) is vital. For a basic overview and useful tips,
Learn what every magazine, newsletter and book publisher needs to know before launching a membership website when you download our FREE Membership Website Strategy white paper today.
[question]
In the beginning of this section, you went over quickly the various job descriptions required to run an online publishing business. I’d be helpful to see that list here so
[question]You talk about “Mequoda websites” being content-driven, Google-friendly, email-centic and profit-minded. Can you explain in more detail what this means?[/question]
[answer]Content-driven: the idea of having lots of content on your site
Take a lesson from the mistakes of others when starting and running a successful newsletter or magazine
If you are contemplating starting or converting an online publishing company, take a look
Infopreneur (information entrepeneur) is a relatively new buzz word. Good news if your in the online publishing business. So what does it mean? Basically, an infopreneur sells information and information
Listen to your audience when making an eBook by doing keyword research, tracking your user activity, observing your competitors and just flat out asking them what they need.
Marketers and Editors are jointly responsible for attracting and retaining a robust online audience
By now you should know that the definition of an online editor is not that different from
The Mequoda System, when run as a repeating cycle of management behaviors, creates an audience driven, continuous improvement media management system. To create the Mequoda System, the Mequoda Group studies
Two keynote addresses at the MPA’s 4th magazines 24/7 conference focused on getting publishers to let go of their content and partner with the social networking and video sharing giants
At
Vertical search engines, directories, PPC, paid inclusion, oh my! A list of the ways that building and using search engines can effect your online publishing business.
Aggregate, Extract and Summarize your existing content to create products that will build your email file.
One of the questions we get asked most often by our clients is: how
A checklist of 9 must-haves for a list-building rapid conversion landing page
We call an email-capture or name-squeeze page a Rapid Conversion Landing Page. Call it what you want, but what
Link-building is like a popularity contest, the more inbound links you have from other websites, the higher your page will rank, and the more conversions you'll see
Print magazine or newsletter publishers traditionally generate 95 percent of their publication's revenue by utilizing paid media — particularly direct mail, but also insert cards, billing and renewal inserts, card
The Mequoda Organigraph is a map of the company's functions, critical interactions and relationships. Unlike a static organization chart, this shows how information can be managed in a dynamic way.
Similar in concept to OFIEs, an OFIN is an "Order Form in Navigation". While they are usually smaller in size than OFIEs, their strategic intent is the same: to quickly
The Mequoda System, when run as a repeating cycle of management behaviors, creates an audience driven, continuous improvement media management system. To create the Mequoda System, the Mequoda Group studied
A Mequoda Website Satellite Archetype that generates the majority of its revenues from user access fees. This website business model is similar to a print newsletter or magazine that accepts
The Mequoda Media Pyramid is the core of the Mequoda System. The foundation of the pyramid is the means by which you draw prospects into your customer base, or network
A hot new tactic for increasing landing page conversion rates for every entry point on your website is called a Floater. While it may look like a pop-up, it's not.
Do you know how users consume print and digital media? If you think they're the same, you're wrong. And if you're building or running a membership website with that mindset,
Building Online Media Teams that Both Represent Your Print Brand and Generate Revenue for Your Online Brand
Mequoda Summit "Integrating Print & Online Media Teams" Session Review:
While most publishers continue to
