The Internet has made it cheap, easy and efficient to launch new streams of niche media revenue. Choosing your content focus is a business-critical decision, as the focus you choose
Digital magazines continue their development while some print publications go out of fashion. Today we're reporting on some new cases of print magazines being shuttered for more emphasis on digital
Online content marketing is antithetical to anything we knew prior to 20 years ago — something Seth Godin terms interruption marketing. Everything I learned in college and during my early
Digital magazine publishers Hearst and Condé Nast's joint venture makes moves; Mediacorp shutters print to focus on digital; The Atlantic grows international presence
Pricing is no doubt one of the single clearest ways to either generate more revenue, or less. But the trick is rarely the price itself, and more how it's positioned.
Most of the multiplatform media publishers I work with are rich with content assets.
If they’re not rich with revenue, it's usually because they don't know how to leverage those assets.
Before hiring subscription website publishing experts, take this advice straight to the bank.
If you're looking to grow the most beautiful rose garden on the block, would you prefer to go
Sometimes we're amazed by content offerings we see subscription publishers launch. A recent content initiative from The New York Times applies, and it will be the first news story for
Gothamist and Atlanta Magazine publishers sell titles; Us Weekly eyed by Tronc
Acquisitions, and a potential acquisition, continue during the first quarter of 2017 for magazine publishers.
The first report involves the
Imagine you own a landscaping company. You cut lawns, trim shrubs, design landscapes and you even shovel in the winter.
Now imagine you throw a dinner party where your brother brings
We see many acquisitions in the media industry. Multiplatform publishers look for the best opportunities to evolve, expand, and reach their audiences where their audiences are. Today we look at
Pretty soon, most magazines won’t just be managing editorial teams in-house—they’ll be managing more editors remotely. Here’s how to make the virtual world work for your publication.
Managing editorial teams in-person
How to create new products and passive income from old products as a multiplatform publisher
One of the most interesting rodents on the planet is the grasshopper mouse, native to the
"Do your job."
Those are the famous words of New England Patriots' coach Bill Belichick, and the mantra of the whole team, who I imagine you already know just won their
Most publishers are only using one or two of these email call to action ideas for building an email list to sell more magazines
Did you know that by pairing unproductive
Digital magazine marketing will give you an afterlife
There are times in business when we feel like we've created something great, and we don't understand why it's not selling.
Back in 1967,
There I was, getting my hair cut at the village barbershop. The barber was a thirtysomething woman who was new to the shop.
While making small talk, she came to the inevitable
Magazine publishers Hearst and The Atlantic share exciting news; Chemistry World gets a new website
Witnessing the still-changing world of print magazines is a sign that publishers have intentions of making
You might be surprised by the niche websites that top Alexa's list of the highest ranking websites in the U.S.
A niche website is one that centers around a specific topic
Think selling magazines is hard? Look at Netflix. Their offer is that you can try out their video streaming service for 30 days, then pay $8 a month. Not $10 or
Time enhances user experience for golfers; Surfing folds for digital; Conde Nast launches new publisher website Healthyish
Enhancements to publisher websites come with new ideas for reaching and engaging audiences.
We’re seeing
It's not every day you get to see the path of magazines in digital. Here's an inside look at how The New Yorker has been evolving.
Poynter recently published a great article
Creating a magazine layout that includes interactivity is one more key toward selling more digital magazine subscriptions
It's true that users prefer familiarity in digital magazines. As soon as you begin
Want to know how publishing magazines on Kindles will boost your digital circulation? The simple answer is math: you can only sell more digital issues, not less, by adding your
Do you have a solid business plan for success in multiplatform publishing?
Unless you answered "You better believe it, pal!" to that question, I have another question for you.
How do you
Why is subscription revenue falling for print publishers and rising for app store subscriptions?
While publishers are all fighting for their subscription lives, Apple's over here seeing subscription revenue up 74%.
The one-time cost of building a magazine subscription website could reduce overhead indefinitely
For $3 per month or $36 per year, there is subscription service called The Sink that will automatically
Star magazine shows us how NOT to publish sponsored content in a print magazine (or anywhere)
Although it might seem like we ignore the trends of print magazines unless they've fallen
Digital magazine engagement should be top priority for publishers in 2017
If there's one area of publishing that has not stood still, it's digital magazine publishing. In 2015 it was more
Will Time Inc. save magazine publishing on newsstands through retailer innovation?
In an interview with Folio:, Time Inc's Retail president Drew Wintemberg spoke about the future of magazines and the newsstand.
A Global Digital Commercial Team is launched by Hearst; Multiplatform publishers Discovery Communications and Active Interest Media names high-rank employees
As a new year gets underway, some multiplatform publishers are tackling
How to reduce subscriber churn by providing new opportunities to engage with your content on a regular basis
People love subscriptions these days. Beyond magazine subscriptions, there are now box-of-the-month subscriptions.
Master the art of marketing digital magazines and bundles by learning about why readers subscribe to digital magazines
Several years ago we ran a study that showed us the majority of
Magazines with the most mobile traffic have great mobile magazine websites and social-friendly content
The Association of Magazine Media recently stated that on average, magazine websites are getting 26% of their
Social media users are highly engaged – but if you want to master social media for magazines, you must approach each network differently
Most publishers we've talked to say social media
Our top-read digital magazine publishing posts of last year show an interest in creating, marketing, and monetizing digital magazines and newsletters
In 2016, publishers couldn't stop talking about the possibilities of
As the mobile publishing revolution has matured, I’ve been blogging about a lot of large, fancy digital magazines. Publications like New York, Forbes and The Atlantic have become leaders in
Our top-read multiplatform publishing posts of last year show an interest in native advertising and publishing expansion
This year has been a huge time of change in publishing, and we're excited
Multiplatform publishers succeed because of the innovation they bring through their organizations
We like the term “multiplatform publishers” because it implies that numerous activities are at play, allowing a publication to
What to look for in an online shopping cart system, from Haven Nexus, to Shopify to WooCommerce
Ecommerce has become a core part of any multi-platform publishing business. Even publishers who
When a print magazine closes, a world of opportunity opens for its portal
A few weeks ago Conde Nast announced that they'd be closing the print arm of Self magazine. And after
Can you assign dollars and dimes to a free digital newsstand?
There's no doubt that publishing your digital magazine on a tablet, so that it can be downloaded in some of
Are apps really the new magazines? (We don't agree, but keep reading to see why Bloomberg might think so).
Bloomberg Media says their current focus is apps. According to Digiday, "Starting with
One really profitable revenue stream is a good thing. Two really great revenue streams is even better. Multiplatform publishers for the win!
Most niche publishers we know have books as part
By all means, launch many content business models and diversify your publishing portfolio. But start with your magazine experience through your magazine subscription website.
We're in a recession. Maybe you're feeling
This week in Google news, a few interesting tips for boosting regional magazines with local SEO hacks
Maybe you heard this week that you can now "Tweet an emoji to @Google
A series of voice-focused trends are beginning to evolve within Hearst's magazine arm
This week at Hearst, it was announced that they will be using a new Food Network persona to
What to look for in live event management software from Haven Nexus, to Bizzabo, CVent, EventBrite and Event Ready.
As publishers have struggled with print revenues during the last 10 years,
Why "free" is a subscription business model of its own and why every magazine should have one
Since the beginning of time, or at least the beginning of consumerism, businesses have
