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Tag: marin software

Cross-Device Advertising + Other Mobile Challenges

If you’ve solved cross-device advertising, you probably don’t need to be visiting the Mequoda website for free advice. If you’re still experimenting and developing solutions, join the club: Even the most successful publishers don’t have all of the answers when it comes to mobile metrics and ad revenue. We found a few recent articles in Digiday that touch on this topic and more. Let’s take a look.

Google Instant’s Effect on Paid Search

This information might make more online publishers try paid advertising with Google

Has Google Instant changed the way you search the web?

How about online advertising? Has Google Instant made you want to focus more on creating ads in Google AdWords. This probably hasn’t come to mind for most as the correlation isn’t immediately seen. However, it’s worth paying attention to now.