Another savvy publishing partnership to report. USA Today reports that InStyle Magazine and Nine West are collaborating on a new shoe line. According to Olivia Barker, "The flippable fashion fixture
The Wall Street Journal has started to produce new first-person interactive videos, reports Journalism.co.uk. The first interactive video to be released details the "changes to the US healthcare system under
Publishers are jumping on board the sponsored Tweet bandwagon, reports Digiday. "In addition to the AP, publishers as diverse as People Magazine, Entertainment Weekly, Women’s Wear Daily and Slate have
Publications have always battled to tame the comment sections of their websites. Social media has emerged as a solution that provides authenticity and civility to heated online discussions. Poynter just
Digital publishing news for Monday, July 15, 2013
Even though print magazine launches are down, AllRecipes.com has stepped up to the plate and decided to come out with one of their
Barnes & Noble is in a tight spot with their Nook Book reader. Motley Fool dissects their latest quarterly results, saying "in the company’s most recent results, sales from Barnes
What do you when your website already publishes every word that appears in your premium print and digital publications for free? Um, well, uh … if you’re The Atlantic, you
IDG and LinkedIn are getting cozy with a partnership that will help LinkedIn expand their content development efforts. "Under a 'Hosted Technology Group' program, IDG will set up a LinkedIn
Google recently let publishers know that they'll be scrutinizing advertorial content more closely in the future. Publishers need to make it abundantly clear to readers as to which pieces of
My assignment last Friday was to review the app created by The Atlantic, a 156-year-old publication that was born from the minds of Boston’s intellectual elite – hardly a publication
Facebook continues developing its advertising opportunities
It seems, as of late, that Facebook’s goal is to create better advertising options for companies. This notion originally started with a push to make
If you haven’t realized it by now, there are ways to develop guidelines for your social media programs that focus on company policy and analysis. For some companies who were
If you want an app to be successful, it needs to be marketed
I’ve been asked before about the costs associated with developing apps. I really don’t love giving the “it
Content marketing tips to build a bigger audience
Editors speak for the brands they work for, which means they have a much better pre-existing relationship with customers than anyone else at
Let's face it, if millennials were a brand, then the "Occupy" movement didn't do much for their image. It did however reinforce the enormity of the upcoming consumer generation and
Pinterest will be a topic of interest for publishers until we see exactly where the social network is headed. Copyright issues have some publishers wondering about the legality of pinning
Three types of conversions that will improve your online business
There are multiple conversion types that need to be addressed by digital publishers. The analysis will provide statistics on different parts
From the beginning, Facebook has had a focus on visual components. Much of the original work on the social network was about showing pictures of individuals.
This concept has continuously grown.
There are three ways for someone to get an article you've posted in their feed. First, they're a fan and they see it when you post the article. Second, a
Could Next ‘Twitter’ Come Out of Fall Roundtable?
What’s in a name? A lot, apparently. Would Twitter be so popular if it was called, say, Patter? (I guess then you could
Will QR codes in direct mail increase tracking on your direct mail campaigns and make them more valuable?
In case you didn't know, QR codes are those little black and white
Creating a Strong Online Persona Makes Sense
Here’s some good advice from Max Drucker, chief executive of Social Intelligence, a California-based company that “navigates the complicated landscape of social media” for
Tips on how some journalists are using Google+ to build audience
Everyone has been speculating about whether or not Google+ will become a dominant social media force.
I first wrote about Google+
Google+ is experiencing momentum, but will that last?
Are you already a fan of Google+? Have you even used it?
According to Mashable, the user base of Google+ is already at 10
Are you giving your users every opportunity to share your website content, or leaving it up to them to figure out?
Let's be honest, I love Mashable as much as the
Content marketing tips for reaching new audience members
Many things can be said about the social sharing of content.
Beyond inciting more interaction online, it has helped the spread of content.
7 sources that marketers, social media experts and digital strategy personnel monitor on a daily basis
Social media is effortlessly expanding. People of all ages have flocked to social networks so
Digital Marketing Lessons Stress Personal Touch
Sometimes it’s good to know that even the biggest companies make mistakes, so that when we make them, it doesn’t feel so bad. And more
How retailers should be taking advantage of the iPad’s capabilities
The iPad, and other tablet devices, offer an experience like no other device.
Since their inception, tablets have been primarily for entertainment
When someone happens upon our homepage, it's usually because they either typed in your web address, or because you have a link out there that goes to your homepage. Perhaps
Reach your audience through the power of video
The Internet has changed the power PR professionals have.
In the past, media and public relations was heavily dependent on developing relationships with journalists
Is the "walled garden" paying off for the New York Times?
About two weeks ago, The New York Times put up their paywall again, asking users to pay for content. To
Want to drive customers, subscribers and readers away? Follow these examples!
Sometimes you want to drop a love bomb on someone.
For me, this was recently a restaurant I discovered in Boston's
In 2011, we're no longer asking if social media is a platform we want to use. Instead, we're deciding which social media strategy we want to use. If we're servicing
What is more important, content creation or content curation? Share your thoughts
There are varying opinions on the activity of content curation and where it fits into the world of online
With a new algorithm change, content farms are expected to suffer
Google announced recently that it has made a major change to its algorithm.
Before you start to worry, this algorithmic change
7 ways to increase engagement
Using social media to build relationships has been a strategy many print publishers have adopted.
As digital content becomes more popular, bridging the gap between print and
New data shows growth for in-app purchases
Mobile apps are an evolving industry. With an estimated 60 million Americans owning a smartphone, the evolution in mobile apps can mean a new
Scott Kurnit, founder of About.com, hopes so
Do you remember the first advertisement you saw on the Internet? I surely don’t.
Scott Kurnit, the founder of About.com, wants that change. Moreover, he
New Twitter stats from CES show how mobile is important to the social media company
The Consumer Electronics Show, also known as CES, wrapped up yesterday, January 9th in Las Vegas,
The quest of spreading New Year predictions continues
Looking back at 2010, a couple of things pop into mind.
The launch of the iPad and the popularity of mobile devices is one
Predictions for a booming industry
Mobile was huge in 2010.
The devices themselves became more technologically advanced as they got faster and more powerful. Many companies released “smartphones” to adequately fill the
See what the future may hold for Internet marketers
Social media marketing was big in 2010. Companies cared about getting “Likes” on Facebook while building their social networks.
What do you think
Predictions for the coming year
Think back over 2010. What sticks out in your mind?
Was it the release of the iPad, which may come to fruition for online publishers in 2011
The “iPadification” of mobile apps
We have been talking about the impact devices like the iPad will have on the online publishing industry since the tablet device was released.
These changes won’t
The long-awaited e-bookstore is here
Google’s new e-bookstore, known as Google E-books, has officially launched.
The e-bookstore is currently filled with over 3 million books that users can view on any device
Identify the uniqueness of mobile apps
Mobile apps can greatly impact the way people interact digitally while on the go.
Due to the popularity of digital devices, mobile apps are a game-changing
Playboy gets a social media strategy with Facebook
As button-up and straight-laced as we like to be, this won't be the first time we've written about Playboy. Hey, they're a publisher
Statistics on those interested in buying digital devices
With the holiday shopping season here, it’s worth taking a look at potential hot ticket items that can impact our industry.
For instance, the
A social media team-up
Don’t you love it when the world of social networking gets that much more interesting?
Mashable received a special notification about the press conference held by MySpace
