
"We've used Mequoda's strategies and techniques to sell thousands of books, videos, and subscriptions."
- Charlie Spahr, Executive Director, The American Ceramic Society
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Link-building. It seems like that term is as old as the marketable internet. Since publishers have been developing content, we have known that we need traffic to our websites, and that inbound links are the way to do it. As Google came along and trained us on their search optimization best practices, link-building became even more important because it affects how we rank in search engines and we were able to measure domain authority along the way.