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Tag: measuring social media

Looking to Make a Magazine Online?

To make a magazine online is to set out on quite a journey. It’s a journey that will require comrades, and we’re more than happy to join you on your digital publishing odyssey. There will be turbulence, bumps, and stormy weather. But there will also be success if you’re willing to work.

Tips for Boosting Your Subscription Revenue Model

For digital publishers not fully reliant on ads – which hopefully is you if you’re aiming for high multiplatform performance – few components are as crucial as your subscription revenue model.

At Mequoda, we’ve spent a ton of time studying and writing about digital subscriptions, because we believe they’re a big part of the future of digital magazines.

Digital Audience Development: How the Times Hit 1 Million Digital Subscribers

Digital audience development is the endgame for magazine publishing companies making the transition from traditional channels to a multiplatform strategy that will them in a position to compete in the coming decades. But getting to the endgame is a work in progress: Digital magazines are continually experimenting with new channels, refining best practices, and measuring social media efforts in the digital media evolution. It’s never easy.

Unless you’re The New York Times, of course.

Readers as Partners – A Look at Relationship Marketing

Providing great, shareable content leads to developing readers as online business partners

The evolution of the Internet has led to emergence of many types of marketing.

Content marketing is a popular topic of discussion for us as it’s helped drastically improve results for online content-based businesses.

New PR Survey Tips Generously and Wisely

A New Survey on Public Relations Provides Some Up-to-Date Answers. In 1963, John Marston wrote a book, “The Nature of Public Relations,” saying that “public relations is planned, persuasive communication designed to influence significant publics.” Almost 50 years later, the definition hasn’t changed all that much, but how we go about those “persuasive communications” certainly has.

In a new study released yesterday by PRSourceCode, titled “2010 Top Tech Publications, The Evolution of Tech PR,” the state of public relations in the online world was summarized by questions like “How do you measure your social media impact?” and “How do you work to engage different media?”

Social Media Management: 30+ Social Media Metrics

What’s the ROI for being social? Think social media doesn’t convert? Let’s get the facts straight about measuring social media.

You’re either on the bandwagon or you’re not. But as time goes on, the people who call social media a “fad” are starting to look like those who didn’t believe the Internet would be a big deal. So it’s time to educate yourself, or miss out on one of the best ways to drive website traffic since online press releases.