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Tag: media daily news

The Growth of Multi-Platform Advertising

“Imagine a world in which advertisers can seamlessly serve data-driven ads to the right user at the right time across channels and devices,” writes LiveRail Head of Client Services, Vijay Balan.

“Publishers, partnering with third-party data partners, layer extra data over their unique viewer profiles and get a clear look at who their audiences actually are, allowing their advertisers to get the targeted results of their dreams. … Now wake up. Look around. Is that how it really works? We didn’t think so.”

Digital Advertising Trends: Data, B2B, and the Two-Horse Race

Knowing the latest digital advertising trends can translate into dollar signs for publishers. In this roundup, drawing on a handful of articles from MediaPost’s Media Daily News, make note of the Interactive Advertising Bureau’s new data initiative, as well as the indicators present in the recent B2b ad revenue jump.

Programmatic Ad Sales for Publishers: The Road Ahead

Are the robots finally taking over? Does the emergence of programmatic ad sales as a preferred revenue model signal a sea change for publishers? And, if so, are you ready? Recently, we found five articles across MediaPost’s Real-Time Daily, Media Daily News, and RTB Insider titles that focus on the automated ad market – and the current implications for publishers.

The Economist Sees Google Plus as an SEO Tool

The New York Times is reporting on the mystical world of Google Plus. Publishers will be interested to hear what The Economist thinks about Google’s social network.

Allrecipes Magazine Launches

While many publishers are taking most of their content online, Meredith is doing the opposite. Ad Week is reporting that Meredith has launched Allrecipes magazine. Lucia Moses writes, “With ad revenue shifting online, publishers generally aren’t launching big magazines these days; an exception is Hearst Magazines,

Google Cuts Off Keyword Data

That day we thought would never come is here. Search Engine Watch is reporting that Google has encrypted all search queries thus cutting off all keyword data. Thom Craver writes, “Encrypted Google searches don’t pass the keyword data through to websites, thereby eliminating the ability to track users by their keyword searches. The biggest impact for many site owners has been not being able to segment users by keywords within their web analytics software.”

FTC Eyes Native Advertising Practices

It looks like “native advertising” has caught the eye of the Federal Trade Commission, again. Paid Content reports,”On Monday, the FTC announced that it will hold a workshop on December 4 about native advertising and the “blurring of digital ads with digital content.

The Digital Gap Remains For Most Publications

The latest PPA figures are out. So how did digital magazines fare? The Guardian has all the details. Ami Sedghi writes, “At first glance some of the figures look very promising. Monthly title, BBC History, has recorded an astonishing 693% rise in digital circulation on the year and fashion bible, Vogue, has seen theirs jump up by just over 463%.” But it turns out that when compared to their print circulation, digital editions are a tiny portion of overall circulation. Sedghi adds:

The Mequoda System: A Seven-Habit Website Management System

Successful website publishing in 2005 means creating happy users and healthy profits. Without both, no website will exist for long. All of the successful website publishers we’ve studied have one thing in common: a consistent management system for achieving success that includes a number of key behaviors that are repeated over and over to become organizational habits.