Communication for success
I recalled my college days today while reading an article from Mashable that discussed AIDA. This acronym, which stands for Awareness, Interest, Desire and Action, has been used
Top 5 ways to drive traffic to your website using LinkedIn
Since LinkedIn is known as the professional network, you may not be utilizing it fully as part of your
A more encompassing media pyramid adds delivery platforms and requires additional product development.
As we review our product portfolios and media strategies for the 44 benchmark Mequoda Systems we regularly follow,
For mobile device users it is
Online publishers place a great deal of focus on email with good reason. It’s a direct way to stay in contact with consumers.
Consumers in the
Statistics on sharing articles on Facebook
If you are using Facebook as part of your social media strategy, the information in this article will hopefully improve your social media reach.
As an
goo.gl another amazing tool from Google
Last December, Google introduced the Google URL Shortener (goo.gl) but only as part of Google Toolbar and Feedburner. Gradually, they have added it to
See how event planners are utilizing a social media strategy
It’s an amazing concept: using the digital world to enhance reality. That is what social media has done for live events
Coming “very shortly” to a social media strategy near you…
A new advertising product known as Promoted Accounts will be released for Twitter “very shortly” said Twitter COO Dick Costolo today
"Please retweet" is one of the most commonly used phrases in a successful retweet
Re-tweets happen on Twitter when you write a funny, interesting, or share-worthy 140 character tweet. As online
Building a new social media strategy by leveraging Twitter for content
Yesterday we noticed in The Sun, that it's becoming more and more popular to go out and use tweets on
Ways to incorporate social media strategy into your website
A solid social media strategy is a great way to grow your audience, stay in touch with your audience members and create
Add a few Facebook best practices to your social media strategy
Many companies are jumping on the Facebook bandwagon and creating pages for their publications and blogs on Facebook. There are
Why many publishers are now using Facebook in their social media strategy to connect with fans
There are 3 solid reasons for a B2C businesses to use Facebook over Twitter. First,
The majority of content discovery, as much as 70% according to Nielson, are referrals from search engines and portals like Google, Yahoo and MSN. With social networking sites like Wikipedia,
The Digital Media Strategy 2010: The Only 3 Ways to Make Money Online Now from the Mequoda Group is full of advertising tips online publishers can use to generate online
Pushing content vs. publishing content: create a more valuable Twitter audience by including your editorial staff as a part of your social media strategy
With over 50 million blogs out there, how do you get your blog to stand out from the crowd and get noticed? The Blogging for Marketing 101 white paper from
Amanda MacArthur, our resident Online Editor & Publisher, led the session on social media strategy today, addressing how publishing are (and should) be using Twitter in their own businesses.
"Twitter is
Bristol, RI - September 29, 2009 - Get the latest Twitter advice in a new FREE special report from the Mequoda Group, a company that provides best practices for online
Effective digital media strategy means building a multi-platform content Mequoda Media Pyramid
BLR.com is a Mequoda “best practice” multiplatform publisher, and its creator, Bob Brady, has been setting a standard for
You can sit by and watch your new and existing competitors build their revenue, circulation and community, or you can develop your own social media strategy
