Your online media index (OMI) measures your print to online transition. We've come up with a neat and simple calculation that we call the Online Media Index (OMI), which
Patrick J. McGovern estimates that over the next 5-10 years, online revenue will pass print revenue in almost every one of the 85 countries he publishes in
If your budgets and resources are limited, we advise allocating them to efforts that are easily measured and monetized, like the contest Hearst Digital ran for Good Housekeeping last year.
How online publishers are using podcasts to expand their brand, increase customer loyalty and make more money online
Parks Associates predicts that by 2012, "broadband media" such as online streaming video,
Digital editions are quickly creeping up on the magazine industry. If you are a magazine publisher and haven't looked down this avenue, you might have another thing coming. You might
How using iPaper could increase traffic, revenue, and user appeal. If you offer PDFs on your website or membership website, you have likely gotten ripped off at one point
Publishers see vertical search as opportunity to "reclaim the online community from Google". Depending on what area of technology you are coming from, vertical search engines can be described
As big fans of the open source movement, we were very enthused to hear that MySQL was recently picked up by Sun Microsystems. As defined by Wikipedia, the basic program
OptionsHouse has an exciting opportunity for an Online Marketing Director. We are a national online options and stock retail trading brokerage. Our company is aggressively expanding and looking for talented
2007 was a great year for online publishing, and the digital world in general. Here are our favorite bits and pieces.
In light of the new year, we thought we'd give
Paid media programs balance your Internet marketing system
While patience is a required virtue for earned media programs, paid media programs offer the Mequoda Marketing System operator the opportunity for quick
Should your internet marketing system include earned media?
Email circulation and revenue per email subscriber are the two key metrics for every Mequoda Marketing System. The first priority for system operators
The Internet Hub is a one of seven Mequoda Website Archetypes discovered by reviewing more then 2000 media websites. Like all Mequoda Website Archetypes, it has a limited set of
Key components of the Mequoda Internet Marketing System
The launch and operation of a Mequoda Marketing System can be divided into four phases. Most of the steps in each phase are
But how will Kindle arouse long-term consumer interest when the Sony Reader hasn't? The answer is in the online publishing strategy of the major news media.
On Monday (Nov. 19, 2007)
Using RSS as a way to attract new visitors, create an open revenue stream, and retain your email newsletter unsubscribers
Many publishers view their RSS feed as a self-sustaining journal, a
Why settle for one million subscribers, when the revised online publishing strategy by the News Corp. Chairman expects 10-15 million?
When you pay $5.2 billion for the leading financial daily and
Branding, Convergence and Digital Growth, Dubbed “The MagaBrand Revolution,” were the Big Themes at this Year’s American Magazine Conference in Boca Raton
New Media Trends - Ok, so maybe not every
Questions to ask before you decide on a Web host
There are thousands of Web hosting companies, based all over the world. So it may look like rocket science and become
The Mequoda Online Media Index (OMI) is a Simple Calculation that Measures a Publication’s Transition from Print to Online
Online advertising is in an explosive trend. Internet advertising revenues for Q1
Online Publishing Jobs
EatingWell Media Group provides “healthy eating” content-based publishing services to leading national companies in the food, health, media and retail sectors. After two years of initial business-to-business success
Avoid foolish marketing and bad PR
Today's post is a little different. Rather than discussing a list of online marketing tips you should consider attempting, today we are featuring two lists
Use this simple process to make your Internet marketing system a continuous improvement machine that produces ever-increasing revenue and profit
About 80 to 100 times a year, I get hired to
Finding content that has long shelf life and high reusability
Who makes your content? Who actually does the interviews, writes the profiles and types your features? Who ever it is, he
This Mequoda System Operator has an audience that is fostering its own online community
Note: This is part four of a five part series on the Mequoda Publisher of the Year
Want to use other people's content? Are you ready to risk your brand for it?
Many of my clients are creating a book series that supports and monetizes their brand's knowledge
Online Publishing Jobs
Strategic Profits is looking for a Director of Marketing to take responsibility for this rambunctious group, help them grow, and continue getting the outstanding results we are used
Rupert Murdoch's newest newspaper will likely be more risky and experimental
Publishers around the country should keep an eye on The Wall Street Journal. It may be radically pursuing a new
Increase page views by focusing on repeat visitors
If you're publishing online and in print, you can see which way the wind is blowing. Your website needs to succeed.
As discussed yesterday,
Is this new system heaven for publishers or hell for users?
Advertising online is an unsettled business. New ways to spread your name online and monetize your website traffic are still
Specific guidelines for retail and media websites
When your publication is online it should be on a network of websites, not a single website.
Yesterday we discussed that one of your websites
Fed up with search results? Now you can create your own engine
We at the Mequoda Group are very fond of our website archetypes.
They are website designs from which all similar
Changing your website too little or too often will drive away users
Creating a new website is like buying a new cell phone.
Immediately after you have it another feature comes out
Google's Sitelinks can turn your 1 link into 6 on results pages
Google is constantly changing its algorithms, features and included media, so staying on top of your page rankings requires
You need a full marketing system to maximize revenue
Let's face it: Internet marketing is complicated.
It's based in a constantly evolving environment and requires a comprehensive system to be effective.
As yesterday's
Little was simple about the launch of Real Simple back in 2000, but after about a year and a half of tweaking, Real Simple hit its stride. Within the first
Beyond being a mere household name, Martha Stewart has become synonymous with home decorating, cooking and gardening—bringing beauty to all things domestic. Martha Stewart Living Omnimedia, Inc (MSLO), is an
Taunton’s Fine Woodworking launched in 1975 as a black-and-white quarterly, followed by books on woodworking.
A few years ago, they started publishing special newsstand editions, which they now do seven times
Today, most would-be travelers start their journeys online by researching destinations, carrier schedules, accommodations and free web mapping services.
In order to compete with travel agencies and agents, travel information publishers,
Now that Web 2.0 has exploded, members of the elite big-media are starting to pick up the pieces and test if they will fit into audience gaps or advertising needs.
As
Celebrity news continues to dominate the blogosphere while the nation's top newspaper slips in rank
The April results of the Mequoda Blog100 are posted, and celebrity news hub TMZ continues to
Clearly communicating your website's features to the user will help fulfill your goals.
It is easy to get carried away when designing a website. With the constantly emerging technology, business models
