Media experts tell us that the average consumer is bombarded with hundreds of advertising impressions every day. That's a lot of competition for our attention. As a result, most of
n our Motley Fool Media Network Case Study, we chronicled the company's admirable history from its humble beginnings as an America Online discussion forum in 1994. And we cited the
Consumer Reports revenues top $190M in 2005 by pursuing a simple integrated media strategy driven by three simple concepts and the world's largest membership website.John Sateja is a happy guy.
Our Campaign to Stamp Out Bad Website Design Turns Ugly with a Visit to ManagingYourHR.com, Which In No Way Resembles What This Reviewer Imagines it Should=
For me, the two most
Sharply focused on a niche market of hip, young, women shoppers who reside in major cities, Daily Candy proves that publishers can make money selling online advertising.
In a recent website
While many Internet marketing professionals ignore direct mail as a viable means to increase targeted website traffic, one newsletter publisher devised a test that shows that direct mail post cards
The Motley Fool Website Provides Relevant and Engaging Content in a Readily Accessible Fashion, Combining Effective Use of Content Webification, Relationship and Community Building and Proper Navigation
Tom and David Gardner
WritersMarket.com is a Pay-For-Access, Online Database of Incalculable Value to Freelance Writers that Cross-Sells Print Publications and other Products Owned by its Publisher as it Helps Build a Priceless Customer
Discover how one savvy Internet marketing professional increased her targeted website traffic beyond her wildest dreams and generated 252,978 new email newsletter subscribers worth more than $3 million. Learn the
Boston Common Press, the Publishing Company that Produces PBS TV Show America's Test Kitchen, Uses the Show's Viewership to Drive Traffic to its Free Website, Building a Large Database in
Welcome to the new Mequoda Daily - a merger of the Mequoda Café Daily, Mequoda Research Update and Mequoda Media Advisor.
In an effort to take our own advice, we've reset
By refocusing on its core business, this special interest B-to-B publisher has increased revenues four fold since 2000, deriving 80 percent of its new business from online marketing.
FDAnews is the
The Most Pressing Question About VanityFair.com is the Strategy of the Site. Is it a True Content Site or Just Marketing Print Subscriptions?
Vanity Fair is one of those cultural icons
Unity is a not-for-profit organization based on the teachings of Jesus and the healing power of prayer. Their world headquarters in Unity Village, Missouri, provide a tranquil atmosphere for quiet
What both types of CEOs have in common is the need for someone to execute their Internet marketing strategy on a day-to-day basis. Enter the Internet Marketing System General Manager
EarlyToRise.com Pays Homage to Benjamin Franklin by Making its Owners Wealthy. Twenty-first Century Publishers Take Note: There is Wisdom in Adopting this Business Model
Financial independence has many rewards beyond the
Discover the simple, keyword-driven Internet Strategy that hundreds of savvy authors, publishers and other information marketers are using to transform their books, magazines or newsletters into multi-million dollar niche media
RealSimple.com Epitomizes Great Website Graphic Design and is a Perfect Partner to Real Simple Magazine. So is it a Brand Site or a Membership Website? Is its Objective Lead Generation
Mequoda Group announced today that Atkins.com and Better Homes & Gardens (BHG.com) tied for the highest score in the 2006 Mequoda Media Website Design Awards, each earning a 3.86 grade
With 1.6 million paid subscribers, ConsumerReports.org has more paid subscribers than any other publication-based website.
That may not be a huge surprise considering their print magazine has a paid circulation of
During 2005, our intrepid research team put the Mequoda Website Design Scorecard to work by using it to perform expert reviews of 48 media websites. With a high score of
Content Webification is Determined by a Website's Functionality in Two Areas: Promotion: How Easy is it to Find the Material? Implementation: How Easy is it to Use the Material?
Publishing on
I have been involved in Internet marketing and publishing since 1995, when I was running an agency called Blue Dolphin Direct—primarily a print direct marketing and editorial consulting firm for
Is Jean Chatzky, the Latest Pop Personal Financial Adviser, Well Served by a Website that Confuses Visitors with Too Many Options and Stale Content? Jean Chatzky is the latest
Venerable guidebook publisher, an early adopter of the Web, continues to refine its Internet strategy. Fodor's Travel, a division of Random House, Inc., has been recognized as the premier
As PPC advertising costs continue to increase, more and more savvy publishers and authors turn to Name Squeeze eCommerce Conversion Architecture to hold onto PPC profits and keep PPC as
Laurel Touby started MediaBistro in 1997 in the dot-com heyday with the goal of creating a community for journalists. "We weren't really sure how we were going to make money,"
How's your Internet Publishing Strategy doing? Fifteen years after Tim Berners-Lee invented the World Wide Web, most publishers are still struggling to cope with a permission marketing world where consumers
When it comes to website publishing, some publishers have a clear strategy and others are still confused. But all website owners can increase conversions and improve the user experience. The
In a Mequoda media enterprise, the commonality is not the platform; rather, it is the expertise in, knowledge of and in-depth perspective about the subject at hand. And those capabilities
Strategic management treats the enterprise as an information producer, and employees are valued for their creativity. Conversely, command-and-control management (your father's management) treats the enterprise as a machine, with employees
The Mequoda System™ is an internet business model comprised of seven organizational habits
The Mequoda System is a collection of media management behaviors that when operated as a repeating cycle, create
The seven organizational habits of the Mequoda System, institutionalized as a media management system, give you the power to succeed and, perhaps, to dominate any special-interest audience segment you choose
Implementing a metric-driven plan for your integrated media empire will help you determine your direct profit and loss, as the key drivers behind user-driven sites (and the most important profit-impacting
The way in which a publisher prioritizes sources that drive traffic is a major differentiation of the Mequoda System vs. traditional publishing models. Traditionally, magazine or newsletter publishers have generated
After reviewing hundreds of websites, interviewing dozens of website publishers and conducting a series of expert usability reviews and actual user tests, we developed these 14 best practices for creating
Periodical publishers have historically considered content to be disposable—generated once for use in a periodical or book and then discarded. Publishers who use the Internet to recycle, reuse, and republish
Internet Marketing System guidelines for conversion architecture
Many publishers can accomplish an Earned Media Campaign using PR to drive traffic and do it very well, meaning that they'll do something newsworthy
SI.com Internet Marketing System Review
As we've mentioned before, a press release, tv spot, or any other type of public relations outreach should always include promoting a free product. Whatever the
BHG.com Internet Marketing System Review
Getting on TV is just one of many ways to leverage other people's media and drive website traffic—people who will log onto your website, register to
Match.com Internet Marketing System Review
To draw traffic to your Mequoda Internet Hub—the place where people can sign up for your free, relationship-building, email newsletter—you need a catalyst, a free item
Three essential for a Mequoda Internet Marketing System
The Mequoda guideline for using public relations to drive website traffic comprises three basic elements that are simple to understand and easy to
In mid-summer, Sara Campbell and the editors of America Cooks decided to run a Christmas cookie contest; the winning recipes would be featured in the December issue. The call for
No matter how profitable a website can be, using “conventional” revenue sources, like AutoTrader.com’s classified approach (augmented by banners and context-specific ads), new revenue possibilities appear after analyzing the site’s
BeliefNet.com Is Not Your Typical Ecommerce Website—or Is It? The Business Model is Based on the Internet's Holy Trinity: Content, Community and Commerce and its Website Design is Perfectly Suitable
MotorTrend.com Demonstrates That a Mequoda Internet Hub Can Be Informative, Attractive, Engaging and Smart, While Linking Visitors to Both its Own Satellite Sites and Those of Other Publishers
The Johns Hopkins Medical Letter, Health After 50 is the Springboard for University Health Publishing's Expansion From a Single Independent Print Newsletter to a Network of 26 Branded Consumer Health
Mequoda Founder and Membership Website Expert Don Nicholas announced today the release of 5 Deady Membership Website Mistakes, a free eBook available at the Mequoda Daily, a free website and
The Mequoda Internet Hub is the heart of a high-performance Internet Marketing System that is fueling extreme growth for the handful of savvy information marketers that have one. Here are