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Tag: membership website

A membership website is any website that has a member as the minimum information unit. Membership websites require registration, which is either free or paid, depending on the website. In order to access some or all of the membership website's content, a user must sign in with the respective user information.

Week in Review: September 6th, 2010 – September 10th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Subscription Website Archetype: The Reference Website

What is the reference website and why is it a subscription website?

The subscription website model is simple: pay-for-access.

Most subscriptions are sold on a time interval. One-day memberships generally have the highest fee, while annual memberships usually offer the lowest price and the most benefits.

When To Develop a Membership Website

This free report from Mequoda Group discusses membership websites, which can be a revenue-generating tool for online publishers

(Nationwide)—A membership website is an online information product. In order for users to access the information found behind the gated site, they need to register and pay whatever fee is associated. Users often times become members of membership websites because they contain an excessive amount of content that is typically updated regularly. For users interested in the content, it’s like being able to access an online library 24 hours a day, seven days a week.

A membership website would be a good product to create when publishers have an excess of content. This content may come from an associated print publication, newsletters, books, back-issues, or simply content that never reached the audience.

Week in Review: August 23rd, 2010 – August 27th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

One Good Reason Not to Have a Membership Website

Membership websites require content and effort – don’t attempt building one if you haven’t got either

While a Membership Website can be a profitable addition to a publisher’s online strategy, the decision to launch one must be carefully considered. If the publisher has been sponsor driven print, a Membership Website may be a bad idea unless the publisher can come up with some clever way to populate both a free website and a paid membership website.

Your free website includes your blog. Some publishers only repurpose print content, while many others create fresh original content to publish on their website, or Internet Hub as we like to call it. Your Internet Hub is the face of your brand. It tells people exactly what type of quality your content has, and whether it’s worth spending money with you.

Re-Define “Landing Page”: It’s Every Page

Discover new landing page templates when you re-define “landing page”

Many people think that a landing page is just one type of page.

Actually, many pages on your site are landing pages. If a web surfer arrives at your site via a search engine or via targeted traffic, such as a link in email, that person is “landing” on your site.

Where do they end up? On a landing page, of course.

A landing page is an indispensable component of your online marketing campaign. We define a landing page as any webpage where a willing buyer and seller can start a transaction. It’s the first page on your website where a visitor enters the ordering process.

Sites to Behold – and Bring in Customers

SIPA’s New Report Gives All The Latest on Subscription Websites That Sell

Here are snippets from the much-anticipated, just-released, 53-page SIPA Management Report titled Building Subscription Websites That Sell: A Marketing Perspective. The report features six archetypes—newsletters, magazines, reference, application, membership and periodical—numerous case studies, an evaluation device and a conclusion. It can be found on the Members Only section of the SIPA Website.

Website Homepage Design Workshop

Let Nancy Horan & the Mequoda Website Scorecard Make Your Home Page Perform Better in less than 90 Minutes…

Developing Successful Subscription Websites

Learn the 6 most profitable paid content business models in this 90-minute seminar hosted by Don Nicholas and several successful Subscription Website publishers.

Mequoda’s “Creating and Selling Information Products” Kit – Download now!

Four FREE white papers for creating and selling better information products

New Free Report: Digital Media Strategy 2010

Read this new white paper and discover how in 2010, anyone with editorial content, or the capacity to create it, can become an online publisher

Blogging for Profit: How to Monetize a Blog

With over 50 million blogs out there, how do you get your blog to stand out from the crowd and get noticed? The Blogging for Marketing 101 white paper from the Mequoda Group is full of marketing tips you can use to enhance, promote, and monetize your blog.

The Mequoda Group interviewed dozens of online publishers and content marketers who have been using blogs to build, monetize and drive traffic to their blog by attracting more search engine referrals, increasing inbound links and improving reader engagement.. Get advice from publishers who are already successfully blogging for marketing.

Are You One of the “Digitally Enlightened” Online Publishers?

Have you brought your online publishing business to terms with the fact that you are not alone in this digital ecosystem?
Have you also pondered whether everyone else is adapting more easily than you are?

Notes & Quotes from Mequoda Summit Boston 2009 – Digital Brand Strategy

“The only things more important than your brand are your customers, your ‘passionistas'”, noted Don Nicholas in this session on Digital Brand Strategy.

Notes & Quotes from Mequoda Summit Boston 2009: Landing Page Optimization

“Testing is a no-brainer”, says Bob Brady of Business & Legal Resources

Boost ROI by Doing Business on Twitter

Bristol, RI – September 29, 2009 – Get the latest Twitter advice in a new FREE special report from the Mequoda Group, a company that provides best practices for online publishers and marketers. In it they explain how a social networking and micro-blogging service can promote your digital publication and be a significant source of new email subscribers.

Which landing page elements should I test?

question

What are the elements I should test once I start using Google Website Optimizer?

(more…)

Wall Street Journal Media Pyramid Case Study

Does this legacy publisher translate from print to online?
With so many newspapers going out of business, how has the Wall Street Journal not only survived but thrived?

The Wall Street Journal Embraces Podcasting

How The Wall Street Journal has incorporated podcasting into its long list of media platforms, and the lessons for other publishers who want to make money podcasting

117 Mequoda Best Practices

Ten free whitepapers for turning your print publishing company into a successful online publishing company

Tips and Tricks for Video Landing Pages

How to incorporate video and new media into your landing pages

SIPA Take Away #7: Google Really Does Love Online Publishers

Google’s Andrew Madden talks about how they are becoming more and more invested in working with online publishers and becoming content distribution partners

SIPA Take Away #5: Best New Product Development Ideas

Six best of the best new product development ideas in online publishing shared by publishers

SIPA Take Away #4: Membership Website Experience from Mark Ragan

Mark Ragan of Ragan.com and Ragan Select, tells publishers how their new membership website and social network has brought profitability from 31% to 49%

SIPA Take Away #3: Create an In-House Audio/Video Production Studio

Dale Debber and Alane Keller show online publishers how they’ve created their own new media studios for video and audio production

SIPA Take Away #2: Get Your Staff Pumped About Search Engine Optimization

Herndon Hasty gives publishers five ways to integrate SEO into the roles of your online editors

SIPA Take Away #1: 17 Testing Tools from Sandra Niehaus

17 Usability, Card Sorting, A/B and Multivariate Testing Tools from Sandra Niehaus

Two Huge Take-Aways from the Landing Page “Test Junkies”

How less is often more, according to the results of a few landing page multivariate tests at Business & Legal Reports and Kiplinger

15 Landing Page Tips to Talk About

A collection of great landing page optimization tips covering SEO, website design, A/B testing, and copywriting

MPA-IMAG 2009 Conference Coverage: 10 Lessons Learned from Taunton’s Membership Websites

With traffic and sales doubling in the past year, Taunton’s Janine Scolpino discusses some keys to membership website success

Why We’ve Been Obsessed with Landing Pages Lately

We’ve brought in two of our favorite “test junkies” for this webinar on how to test and measure your landing pages called Landing Pages that Work: Using a Proven Testing Method to Increase Conversion Rates.

How BLR Increased Membership Website Conversions 15.74% with a New Headline

How a more robust registration headline on this membership website brought conversion rates from drab to fab

Organic, Dedicated and Hybrid Landing Pages – Oh My!

It isn’t enough to know how to design a landing page, you should also understand why writing for the web is not the same as writing for print

Hybrid Landing Page Templates: Access Challenge Landing Page

Effective membership websites employ an access challenge landing page that teases users with a snippet of the content that awaits them beyond the turnstile.

Private, exclusive, premium and paid-only vs. visible, available and accessible. The conundrum for membership website has long been how to have it both ways.

The idea of a pay-for-access website appeals to everyone who owns valuable, premium content. And it’s a viable business model for some publishers. But what if visitors and potential paying customers can’t find your site and its members-only content?

Top 20 Online Publishing Books to Read in 2009

How does a book make our list of “Top 20 Online Publishing Books”?

Over the past couple of months, we’ve been busily scouring Amazon.com for books on the topic of online publishing. There are 5,000+ books on Amazon that one could read to better their online publishing business.

To Charge or Not to Charge – Considering a Membership Website?

With advertising sales dropping, many publishers are considering charging for content. Will you?

After hearing Jim Malkin, CEO of SourceMedia spoke this week at FOLIO about how he intends to transform into a paid-subscription model, we thought now might be a good time to talk about membership websites and the Five Deadly Membership Website Mistakes you can make.

How to Defend Your Online Publishing Content From Theft

Uncommon sense about when to link and how much to quote

Protecting intellectual property is every publisher’s responsibility

There is a firestorm of controversy growing over how much content can be excerpted from one website and used on another.

Link-Building Loophole: 8 Steps for Growing Email Circulation with PDFs

Use PDF files to improve your site’s landing page rankings with Google

Help build your niche brand with this eight-step link-building technique

Determining a Post Frequency – How Often Should We Blog?

How to develop an efficient post frequency and even increase production without raising a finger…

How often should you blog? In many cases, the answer to this question depends on how much content you have, and the amount of resources you have available to fill the need of your audience.

Magazines 24/7 Coverage: Are Paid Membership Websites the New Black?

Executives from ESPN, Rodale and Harvard Business Review discuss the challenges and benefits of charging users for online content

General Manager & Editorial Director of ESPN Publishing Gary Hoenig admitted he didn’t know anything about SEO 6 months ago. The concept of using SEO to acquire subscribers (link to some article we’ve done about this please) fascinates him, but admitted it isn’t exactly easy. “You can harness it if you try really hard,” said Hoenig. “You must allow the search engines to work for you, not against you.”

Online Metrics: Measuring Email Newsletter Revenue per Subscriber

How email newsletter contact frequency affects the annual value of an email newsletter subscriber

The online metrics of making your email newsletter yield more revenue

If he had been a consultant to our industry, the legendary Peter Drucker probably would have said something pithy like “measure your email revenue right, and measure the right email revenue.”

Teleseminar Marketing: 6 Steps for Monetizing a Teleseminar

Teleseminars are a very inexpensive way to gather a group of people, regardless of their location. They’re a great way to promote products, services and educate people about any given topic. They’re also known as audio conferences, teleconferences, teleclinics, and telecalls.

Online Publishing Book Review: Membership Websites by SWEPA

Questions to ask before you launch a Membership Website. Are you a traditional print only publishing company considering the leap to online publishing? Welcome to the era of the internet! You may be contemplating the launch of a Membership Website. After all, you’ve got years of valuable content under your belt. Why not make even more money? Hold your britches, there are few things to consider to determine if it’s a good fit for your online publishing strategy.

Membership Websites

Learn what every magazine, newsletter and book publisher needs to know before launching a membership website when you download our FREE Membership Website Strategy white paper today.

Membership Archetype

A Mequoda Website Satellite Archetype that generates the majority of its revenues from user access fees. This website business model is similar to a print newsletter or magazine that accepts little or no advertising, relying primarily on user support. These websites often sell other branded information products that might include books, events and print periodicals at special member-only rates

Understanding Print vs. Online Usage

Do you know how users consume print and digital media? If you think they’re the same, you’re wrong. And if you’re building or running a membership website with that mindset, you’re in trouble.

Website Business Models that Work

12 Online Business Models that Successful Publishers are Using to Distribute Content and Make Money Online

Newsletter vs. Membership Websites – What’s the Difference?

Many publishers refer to a Newsletter Website as a Membership Website, but the truth is that Newsletter Websites stand on their own.

Give Away All My Content???

Giving away the same content customers once paid for is no longer an option – think of it as your new circulation marketing program.

How to Calculate Your Site-wide Conversion Rates

How to build top level conversion architecture that will increase conversion rates and boost sales