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Tag: mequoda method

If you’ve attended any of our events, or just read our blog regularly, you know that we live and breathe the Mequoda Method.

Mequoda didn’t invent this method, we’ve simply been watching the publishing industry for a very long time and have organized the successful strategies of publishers who have developed it by instinct. We’ve turned these strategies into a finely-tuned system that we teach at our events and build for our publishing clients.

We have more than 50 live websites using the Mequoda System that we monitor, and are aware of dozens more that use all or some of our best practices. We also run our own Mequoda System, even though we’re consultants selling services, not publishers selling information products.

In a Mequoda System, the structure of the websites we’ve built for our clients with great success and profitability include these four main principles:

  • Attract
  • Convert
  • Engage
  • Monetize

We see all four as discreet strategies that are all completely interlocked.

Starting from the layer with the most visibility, we attract website visitors through search, then, a smaller number of those who we attract will convert into email subscribers. We will then engage a smaller number of those converted subscribers with great content in order to keep them happy, and then make money doing so by monetizing the relationship and turning those engaged email subscribers into buyers. This is the smallest number of people, however, is fueled by the layers before it.

We first published an introduction to the Mequoda Method in 2006 and we’ve expanded and contracted the number of strategies, but these four principles (attract, convert, engage, monetize) have stayed consistent throughout.

Just as you need to constantly review and revaluate your media empire’s business model, we continually revisit the Mequoda Method and build Systems accordingly.


 

Don’t sit out the digital publishing revolution because you think it’s beyond you. Download a FREE copy of  Multiplatform Publishing Strategy: 60 Digital Publishing Secrets for Making Millions Online and get started learning about putting the Mequoda Method to work.

Bryan Welch, Gail Odeneal Inducted into the Mequoda Hall of Fame

The Mequoda Multiplatform Publishing Hall of Fame, founded in 2006 to recognize publishing executives at the top of their game, has now expanded to 11 members, with the induction of two new Mequoda Masters at the annual Gold Member Summit last week.

Your MPI is a Key Predictor of Multiplatform Success

If your website doesn’t attract at least 5x more free visitors than paid subscribers – your publication is probably in trouble
Marketing expert Seth Godin recently spoke at the HOW magazine conference and said, “I can reach 10 times more people writing a blog post than writing a book.” I’ve always liked that guy.

If you apply

Niche Publisher Launches New Multiplatform Digital Magazine

I Like Crochet may be a glimpse of the future of magazine publishing
It’s a good thing consumers know their own minds, because the magazine industry might have completely failed its readers in the years since the Internet age was born.

That’s the conclusion you reach if you talk to our CEO, Don Nicholas, about what he

The New Mequoda Pyramid

The Mequoda Pyramid supports the notion that products have a natural hierarchy
Publishers implementing a vertically integrated strategy use outside media to acquire new customers, leveraging “free media” first. They use content to build a permission database. They create many products in many formats and recycle, reuse, and republish content. Finally, they are able to pull customers

Leaked NYT Digital Memo a Watershed Moment for Publishing

The 90-plus-page document is substantive, to say the least. It’s the product of a six-month study on the part of a handpicked team tasked with navigating the Times’ digital future and providing suggested best practices to build upon its success. It also scrutinizes the paper’s current multiplatform approach, finding some complacency and significant managerial resistance to change.

14 Burning Questions from the May 2014 Mequoda Intensive

Last week, at our quarterly Digital Publishing & Marketing Intensive in Boston, we discussed multiplatform publishing, digital magazines, audience development and subscription website best practices at length. During these sessions, we gathered some of the best burning questions from our attendees.

Three Multiplatform Publishing Best Practices From the May 2014 Mequoda Intensive

At the fundamental level of multiplatform publishing, and as a basic principle of the Mequoda Method, we say that you can use your content to create other products. Live events are the best high-fidelity user experience, with the highest price point. However, most publishers will be very comfortable producing downloadable media, like books, special reports,

Mequoda’s Top 10 Multiplatform Publishing Posts

Multiplatform publishing focuses on three main types of content: online, offline and live. More specifically, websites, email, magazines, video, books and events.

Our most popular multiplatform publishing articles covered the spectrum of producing white papers, to publishing on different tablets, to publishing blogs, video, websites and creative ads.

Top Subscription Websites: Who’s Improving Fastest?

Last Thursday we took a look at subscription website publishing’s best and brightest – those with the 25 highest Online Media Index numbers. The winners weren’t much of a surprise, comprised mostly of the big names in publishing who have huge brand recognition and can drive traffic to vast websites.

Forbes Media is Still Winning the Subscription Website Publishing Wars

With the recent release of AAM’s biannual circulation data, it’s time to take a look not at circulation, but at the overall health of U.S. magazines’ multiplatform publishing efforts. In Mequoda world, we have a little number we call the Online Media Index (OMI) that measures just that, and the results are

Proven Organic Audience Development Secrets Revealed in New Free Handbook

March 14, 2014 – BOSTON — A complete, painstakingly documented handbook on audience development for Internet publishers has just been released. The 260-page handbook, Organic Audience Development Strategy: 68 Audience Development Strategies for Building a Robust Audience Development Plan, was written by Don Nicholas, a leading magazine industry consultant and CEO of Mequoda Group.

Introducing: The NEW Mequoda Pro

If you’ve ever contemplated attending one of our Subscription Website Publishing Intensives, but the time – and budget – just haven’t been right, I have a new way for you to learn the proven, profitable Mequoda Method right now.

Introducing, the new Mequoda Pro. If you’re a member, you can log in right now. If you’re not, keep reading.

Controlled-Circulation Publisher Finds Internet Success

One of Mequoda’s primary reasons for being is to help legacy publishers cross the digital divide.

And when it comes to Farm Progress, we’re talking serious legacy publishing – a company founded in 1819 which publishes, among many others, Prairie Farmer, the oldest known continuously published magazine, launched in 1841.

Subscription Website Portals are the Key to Success in Every Niche

When the Internet burst on the scene and magazine publishers decided to get on the bandwagon, a lot of people simply shoveled their content up to the Web and called it a day. After all, there wasn’t a lot of guidance available in this brave new world.

Complete Guide to Subscription Website Publishing Is Now Available Free

January 31, 2014 – BOSTON — Subscription website publishing is one of the hottest entrepreneurial ventures on the Internet, both for novices and for legacy publishers struggling to make the leap from print in a digital age.

Cooking Site Masters Subscription Website Publishing to Compete with the Big Players

“Give consumers what they want.” That’s both the motto and the business model at Prime Publishing, where a whopping 17 craft websites and 13 food sites – including one recently-launched site in each category – have led the company’s success since its founding in 2009.

When President Stuart Hochwert, a Mequoda Master, launched these sites, he had exactly nothing to start with. No legacy publications, no content, nada. And while print magazines are in its future, Prime’s primary focus right now is still subscription website publishing, all of it advertiser-supported.

Proven Digital Magazine Publishing Secrets Revealed in New Free Handbook

January 10, 2014 – BOSTON — Following the recent release of his new Multiplatform Publishing Strategy handbook, Don Nicholas, a leading magazine industry consultant and CEO of Mequoda Group, has just published his second free handbook, Digital Magazine Publishing: Digital Publishing Tips for Creating Digital Magazines in a Tablet Magazine Publishing World.

Why B2B Portals Matter: Legacy Publisher’s Subscription Website Supercharges Revenues

There’s no better example of how critical a subscription website can be to a legacy publisher than the story of Psychotherapy Networker.

This 30-year-old magazine was launched by a group of therapists who knew their colleagues had a need for in-the-trenches information, rather than lofty academic articles that didn’t help them in their day-to-day work.

Mequoda Releases New Multiplatform Publishing Strategy Handbook

Don Nicholas, who has spent 30 years as a publisher and consultant in the magazine publishing industry, has released a free 100-page handbook titled Multiplatform Publishing Strategy as a followup to his 10-year-old book, Internet Marketing Strategy for Publishers. “Ten years and one tablet revolution later, my newest professional goal is simple: To help each and every publisher successfully cross the new digital divide,” says Nicholas.

Regional Magazine Publisher Redefines the Concept of Local Publishing

From augmented reality to trends in nontraditional gift-giving, Bayou City magazine’s subscription website publishing adventures epitomize the 21st century.

Bayoucitynetwork.com launched in early November, exactly one year after it was born in the minds of Becky Davis and Mark Standridge, Houstonites who had until then been publishing a traditional, “hyper” local neighborhood magazine as part of a franchise.

Nutrition Action Doubles Traffic With New Mequoda System

On October 14th, a print newsletter publisher blossomed into a multi-platform publisher. That was the day we helped launch one of our newest Mequoda Systems, NutritionAction.com, the home of a health newsletter that’s celebrating its 40th year this upcoming January.

Natural Health Advisory’s Subscription Website Sees 160% Growth

One of the most revolutionary things about the Internet for the publishing industry is that it has allowed people who might never have had access to an audience to become publishers and distribute content that they feel passionate about to a global audience.

Who’s Winning the Subscription Website Publishing Wars?

Subscription website publishing: It’s the core of every publishing business today. The website is where you drive traffic, post content to enthrall your audience and sell lots of products, including digital and print subscriptions.

The health of your subscription website publishing endeavors dictates everything else you do.

The Future of Digital Content as Predicted by The Motley Fool

Publishers have one major thing to think about in the next couple of years. What is the future of digital content?

Ten years ago, the question might have simply been “What is the future of content?” But as we predicted back then, the future is digital. So where does that road lead?

Stuart Hochwert Inducted Into Mequoda Digital Publishing Hall of Fame

Established in 2006 to honor individuals and organizations who advance the art and science of digital publishing, the Mequoda Digital Publishing Hall of Fame now includes nine members.

How BLR Recycles Content on Many B2B Platforms

Mequoda has worked with many publishers over the past 10 years. If I were to describe the “average” Mequoda client, it would be a small to medium, independent publisher with one or more titles in narrow consumer or enthusiast niches. Yes, we have worked with huge multinational publishers as well as single-title startups. And, we have also worked with a number of traditional B2B publishers as well.

Online Subscription Marketing: A Long Way from Direct Mail Packages

As you may have noticed, Mequoda is a firm believer in the power of email newsletters as a marketing channel – so much so that a Mequoda subscription website is built specifically to give away content and harvest email addresses, rather than sell magazine subscriptions.

American Ceramic Society Subscription Website = Mequoda Method 101

When it comes to showing off a perfectly executed subscription website, they don’t come any more perfect than CeramicArtsDaily.org. Along with all our other Mequoda top operators, they’re golden in our eyes because of eye-popping statistics like these.

TIME Doesn’t Know What to Do With All This Traffic

Back on April 1 Don wrote a post entitled Saving TIME Magazine: or, the Future of All of Us. Don’s vision of the future, even for faltering weekly news magazines, focuses on creating a niche product like any of our clients or followers who implement the Mequoda Method, even if the scale is a bit different.

Revealed: The Mother Earth News Trifecta of Email Success

It’s no wonder Mother Earth News saw a 70x increase in revenues with enlightened email tactics in design, strategy and community

Mequoda Week in Review for June 10-14th, 2013

It was just a couple weeks ago that Matt Cutts announced Penguin 2.0 and made content publishers fear for their long-tail lives, as he often does, usually without so much of a warning.

In the days immediately before and following the release of Penguin 2.0, many of our Gold Members clients expressed concern about what exactly …

Essential Website Homepage Ideas for any Subscription Website Redesign

At Mequoda, we do a lot of work with clients who are starting from scratch with online publishing and subscription website marketing. They get the full benefit of the Mequoda Method because we build their website to take best advantage of SEO and optimize it for conversion of visitors to email subscribers and, ultimately, buyers.

We also have clients come to us who put up a website years ago when the Internet first blossomed, and without any research or data to guide them, those websites were built, well, badly. Those early websites were an exercise in slapping the magazine on the Web, and organizing the site exactly like the magazine.

Wouldn’t You Love to Grow Your Online Revenues 39X?

A 70X increase in online revenues over the past decade.

That’s the joyous news that Mother Earth News shared with me the other day. And I love to spread such news, especially in an industry that has its full share of pessimism about the digital age.

What’s more, last month those online revenues supplied 23% of their total revenue, and 15% for the year to date. That figure continues to increase, reports General Manager Bill Uhler. You won’t hear any gloom and doom about online publishing from the folks at Ogden Publications!

Is EatingWell’s Subscription Website Teaching Meredith a Lesson?

We talk a lot about the Online Magazine Index – OMI – that’s a fairly accurate measure of a publisher’s Internet savvy. In subscription website publishing, you should easily have more unique visitors to your website than you have print subscribers.

If you’re not driving more Internet traffic than you are selling paid subscriptions, something’s desperately wrong with your audience development program. And if you don’t have an audience on the Internet, you’re going to be invisible in the coming years as print fades away and subscription website publishing becomes the only game in town.

Mequoda Weekly: May 13, 2013 – May 17, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

Your Subscription Website is Not a Magazine

As Don likes to say, your magazine is not a website. And your website is not your magazine.

In fact, your subscription website isn’t even a website. It’s actually three websites: A portal, a magazine and a store. And the Mequoda Method, which is utilized by successful niche publishers both large and small, calls for deploying a single piece of copy across all three to maximize your unique visitors, subscribers and buyers.

In Subscription Website Publishing, Queen Martha Rules … For Now

How big is the Martha Stewart brand? The formal name, Martha Stewart Living Omnimedia, pretty much says it all. And Googling the name for news of the company in the media world delivers stunning results.

Page 1 of Google results delivered nine listings from the website itself, and the usual listing from Wikipedia. One the second page, I found several news articles about its decision to fold two of its four magazines into the flagship product. More on that later … but more interestingly, I couldn’t find a single other search result that wasn’t from the website itself or from subscription retailers like Amazon … and I finally gave up on Page 9.

In short, Martha Stewart Living owns its own name in Google search, which is to say, on the Internet. I’ve never seen that kind of result when Googling any other publication. If there are any other references to the company on the Internet, they can’t compete with the company’s optimization of every single page for organic search and every magazine outlet that sells the magazine!

Forbes Hits Digital Magazine Publishing Out of the Park

When people aren’t talking about Kim Kardashian’s pregnancy these days, it seems they’re talking about iPads. And when they talk about iPads in our world, they’re talking about digital magazine publishing and apps.

Saving TIME Magazine: or, the Future of All of Us

Digital magazines can thrive, but they can’t be Yahoo

On March 3, 1923, TIME magazine was born. It was what most publications were in that era: an aggregator, dedicated to rewriting the news from around the world in pithy, pointed nuggets. To their prospective financiers, founders Henry Luce and Briton Hadden boasted that the average reader could get through an entire issue in 30 minutes.

Mequoda Weekly: March 25th, 2013 – March 29th, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

9 Membership Website Mistakes

Membership websites are hot for 2013

All the sudden in 2013 I found myself hip-deep in subscription and membership websites.

Perhaps it’s the tablet market evolving, the publishing market maturing, the continuing problems of advertising models or the renewed interest in the renewable revenue of continuity websites.

Can Digital Publishing Solve Your Revenue Problems? I Say YES.

Mequoda’s only purpose in life is to prevent any other publishing company from going out of business, ever. That’s why we offer our decades of experience, proven best practices and user-friendly Mequoda Method for digital publishing success in our three-day Internet Marketing Intensive, the definitive training course in publishing and marketing content online.

SEO Campaigns Can Be the Key to Making Millions Online

You too can build a digital publishing empire with this Mequoda marketing method

Did you ever hear the one about the small, special-interest publisher who made more than $2 million from a single, 12-page PDF?

Would you believe me if I told you that content was free?

Believe it. It’s not a fairy tale – it’s a true story. We even use it to illustrate the beauty of strategic SEO campaigns in our upcoming webinar, The Mequoda SEO Campaign: Making Money from Free Content. And right now I’m going to share some secrets of Mequoda SEO campaigns just like it.

Now Available: Landing Page Inspiration

Look no further than these 11 examples to make your landing pages wildly successful

Whether you’re selling a product or hoping to trade a free report for an email address, your landing page is where you lay it all on the line. Badly written copy, sloppy formatting and lackluster layout lead to death on a page.

But there’s hope for even the newest landing page amateur. Pay scrupulous attention to certain best practices, and you’ll be rolling in dough (or email addresses) in no time.

Mequoda Method SEO Campaign Management

1 Piece of Content + 90 Minutes = Millions in Revenue

Learn How to Make Millions with a Content-Driven Website

You may never be Rupert Murdoch.

But you could become Consumer Reports, Morningstar, Meredith or any of the many publishers who are currently making millions from their content on the Internet by attending Mequoda’s Internet Marketing Intensive this January in New York City.

How to Increase Online Publishing Revenues … Exponentially

Gutenberg is dead. And you will be, too, if you don’t make the transition now to meet the public’s growing demand for digital information.

Fortunately, there is one resource, one unique program that can change the way you, your staff and your entire organization think of the Internet and help you catch up to the future. Mequoda’s Internet Marketing Intensive has guided some of the oldest and most respected publishing companies in the world including Meredith, Rodale, Interweave and more, in growing a single-digit percentage of their revenue from online sources to earning 20%, 30%, 40% of their revenues digitally. And because the demand for digital products is growing exponentially, so will their revenues.

Will yours?

Digital Content Marketing Trends for 2013

Digital content marketing drives surge in digital product sales for publishers

While many organizations have discovered the power of digital content marketing to sell products and services, perhaps no organizations are being impacted like the publishers of books, magazines, newsletters and videos.

What Does “Mequoda” Mean?

The Mequoda Method, when run as a repeating cycle of management behaviors, creates an audience- driven, continuous-improvement media management system.

Mequoda is a term coined by Internet entrepreneur and website developer Don Nicholas to describe a method for designing and managing websites and website networks. The term is an acronym for “media quote daily,” which is core to Nicholas’s approach to building website networks that includes seven specific website types.

A Mequoda Website Network includes a minimum of two websites, where one is a free Mequoda Internet Hub and the other is one of the seven Mequoda Website Satellite Archetypes. Mequoda is now used to describe a wide variety of Internet publishing and online marketing terms that extend the Mequoda philosophy.

Three Must-Haves for Successful Online Publishing

How to manage multiplatform brand development

Successful publishing companies have reinvented themselves over the last decade into multiplatform publishers. The most successful of these online publishing companies deliver any information the customer wants, in any form the customer wants, whenever the customer wants it. As a result, the publisher’s potential audience has exploded.

A multiplatform publishing strategy is an extremely profitable way to turn a print publication into an online publishing machine. Take a piece of information, alter it, deliver it through a different platform, and you have created a new product to reach a new area of your market while keeping costs under control.