Have you ever wondered why some publications — both print and online — enjoy a wealth of advertising support, while others — perhaps yours — barely show a respectable profit?
Seven reasons why all your new information products should be digital
It’s imperative that you begin now to create the digital products that will eventually replace your physical products
You can sit by and watch your new and existing competitors build their revenue, circulation and community, or you can develop your own social media strategy
Start integrating Twitter into your online business strategy and begin building your online community, managing your brand, and building a new revenue stream!
How to increase revenue per thousand emails sent
The Mequoda Email Performance Report measures your split tests to help maximize email revenue and profit
Bristol, RI - June 11, 2009- For the sixth year in a row, the world’s most prestigious publishers and information marketers will come together in Boston for the Mequoda Group’s
Mequoda unlocks archived landing page reviews
We are happy to announce the release of more free content. Yes, now everyone will have access to content formerly part of the members
Why every print publication needs an editorial policy and content marketing plan for reusing content online
How this financial publisher’s editorial policy effectively recycles, reuses and repurposes its premium stock recommendations
The more you know about Google, the more you’ll recognize the importance of this highly effective link-building strategy.
In the competition for Google page rankings, website popularity is paramount.
PON.Harvard.edu, an educational publisher, relaunches their site with the goal of becoming a true online publishing resource for people interested in negotiation
Since two years ago when we started engaging in social media, our traffic has doubled, and our email list has almost tripled. Since October, when social media really started ramping
We've brought in two of our favorite "test junkies" for this webinar on how to test and measure your landing pages called Landing Pages that Work: Using a Proven Testing
Unbelievable but true: We’re willing to reveal all of our secrets and provide you with a detailed blueprint for success — no kidding! All the documentation behind our state-of-the-art Mequoda
VidaySalud.com, a Spanish-language public health initiative from La Doctora Aliza, launches with a mission to inform the Hispanic community and enhance the relationships between Latino patients and their physicians
“Fifteen years into the online revolution, and the online publishing gold rush is just now starting to get really interesting.”
With the right tools for analyzing new markets, and the skills
Search engine optimization strategies for positioning your online publishing business against the market leaders
Analyzing a Google Visibility Report on your competitors website can help you go to market wisely.
Start your Internet business model with a media pyramid that shows the hierarchy of your products and revenue
Are you in the process of writing a business plan for a new
Marketplace landing pages are the gateways to sales
A landing page is any webpage where a willing buyer and seller can start a transaction. It’s the first page on your website
Effective membership websites employ an access challenge landing page that teases users with a snippet of the content that awaits them beyond the turnstile.
Private, exclusive, premium and paid-only vs. visible,
Author landing pages showcase your talent and boost SEO
An author landing page is a page dedicated to a particular author or editor on a website, listing all the content written
Three paths to an online market audit of your online publishing niche
What should you do when you realize you don’t have the resources to go “multiplatform” in all your markets?
Do you have the online publishing resources to go “multiplatform” in all your markets?
There’s a realignment happening in the publishing world. Even the largest publishers, with the deepest pockets, realize
Glossary Index landing pages capture user’s interest with specific terminology
A landing page is the first page a user sees when entering your site, and a user can enter and “land”
Why an Email Newsletter is Essential for Ad-Driven Publishers
Think of your website as single-copy distribution when it comes to online adverting. You can optimize it, publish regularly, search engine optimize
Use Author Index landing pages to create a directory of your author landing pages
Looking for keyword phrases to boost your results in search engines? How about a name?
If you’re looking
Are you maximizing revenue with your website advertising inventory, or is it time to re-examine your business model?
This 90-minute webinar, co-sponsored by Mequoda and SIPA, could change forever the way
Article landing pages are search engine superstars
Article landing pages are most often associated with search engine optimization (SEO), but are also used for attracting any type of organic traffic. This
New features from Compete.com to help you scope out your competitors and add expand your online vocabulary.
Compete.com is one of our staple tools for conducting market research and reporting key
With Topic landing pages, persistent navigation is the key to success
The key to success is to send users to landing pages that are specifically designed to fulfill their goals.
How to create an OFIE that effectively turns website visitors into email subscribers
We’re big fans of acronyms over here at Mequoda, and the conversion architecture element we affectionately call the
The Home landing page is your first opportunity to make a good impression
Organic landing pages are full of content that is designed to be attractive to both users and search
When the Mequoda Summit returns to Boston October 7-9, 2009, it will surely be a sellout. Don’t miss this opportunity to reserve your seat at the guaranteed lowest price.
How to write a business plan with a five-year financial forecast
How large will your publishing business become, and how much of an investment will be required to build it out
Online publishers now have an opportunity to monetize an international audience.
Digital products that can be downloaded from your website are only the beginning. If you conduct live events, you should
Twitter is now the second largest source of Mequoda’s incoming website traffic, and a major audience development driver
Using social media marketing to drive targeted website traffic and build your online
How to get publicity for your website by submitting content to Google News
Google News aggregates headlines from more than 4,500 English-language news sources worldwide, groups similar stories together and displays
Online Marketing Tools: Using an Email Lifetime Value Calculator to measure the real lifetime value of an email name
The essence of the Mequoda Method is to build a database of
8 Big Twitter Mistakes We Made on and 8 Ways We Fixed Them
Yesterday when I presented at the FOLIO: Growth Summit on “Using Social Networks to Strengthen Your Market Position”,
Uncommon sense about when to link and how much to quote
Protecting intellectual property is every publisher’s responsibility
There is a firestorm of controversy growing over how much content can be excerpted
