Do you have an Internet Hub? How are you using it to expand your brand?
Mequoda's Don Nicholas presented a rapid-fire version of our Making Money Online workshop and moderated a
Learn the 11 Key Metrics Every Online Business Manager Should Know
In this session, Don talked about the key metric management dashboard than every online manager should have. With this dashboard,
Choosing the Right Keywords to Attract Targeted Website Traffic
Don considers this “the new direct mail”. Keyword research and implementation is perhaps the most complex, yet effective way to drive the
Day one at the Mequoda Summit defines online publishing and delivers the seven strategies for online publishing success
It’s day one at the Mequoda Summit in beautiful Napa Valley. The conference
How the Web’s Top Publishers are Using New Media to Build Loyal Customer Relationships
This session is based is the strategy of expanding your brand by distributing your content and repurposing
Multiple Business Models are Required to Maximize Online Revenue
In session three, entitled Generating Website Revenue, Don revealed that there are the 12 different types of business models, or “archetypes” that
Four investors, including the Times Company prove that open source software is the future of online publishing platforms. Over here at Mequoda, we are one of Wordpress' #1 fans.
2007 was a great year for online publishing, and the digital world in general. Here are our favorite bits and pieces.
In light of the new year, we thought we'd give
Paid media programs balance your Internet marketing system
While patience is a required virtue for earned media programs, paid media programs offer the Mequoda Marketing System operator the opportunity for quick
Should your internet marketing system include earned media?
Email circulation and revenue per email subscriber are the two key metrics for every Mequoda Marketing System. The first priority for system operators
The Internet Hub is a one of seven Mequoda Website Archetypes discovered by reviewing more then 2000 media websites. Like all Mequoda Website Archetypes, it has a limited set of
Key components of the Mequoda Internet Marketing System
The launch and operation of a Mequoda Marketing System can be divided into four phases. Most of the steps in each phase are
The same high quality copywriting and design elements can be used for online, email and postal mail sales pitches.
Multiplatform publishing in the 21st century means offering users many products on
Sales letter landing pages pre-date the Internet in that they resemble traditional direct response sales letters.
A sales letter landing page is a conversion landing page. Its objective is to convert
Requesting an email address in exchange for permission to send additional offers
Dedicated landing pages are hardcore, direct response pages. Their only goal is to get the user to complete a
Glossary and directory landing pages succeed when they provide users the information they seek—either a definition or a link to an article or product.
A glossary landing page, as the name
The objective of the article landing page is to be picked up by search engines, capture the user's interest and lead the user to a transaction.
Most website users are familiar
Mequoda Group announced today that Ceramic Arts Daily, a website serving daily tips about ceramic artists, their work, techniques and artistic prospective, has won the second annual Mequoda Publisher of
All online direct response transactions begin on landing pages
Mequoda research indicates that on most websites, a maximum of 20 percent of the traffic arrives at the home page. In fact,
Every website landing page should be designed with a complete organization, labeling, and navigation scheme that enables users to fulfill their goals effortlessly. But where do you start?
Learning how to
The Mequoda Online Media Index (OMI) is a Simple Calculation that Measures a Publication’s Transition from Print to Online
Online advertising is in an explosive trend. Internet advertising revenues for Q1
Use this tool to see what is on searchers' minds
Blogging works best when it's done daily, and that takes a lot of information. One endless source of info—the news—is a
The newest free report from the Mequoda Group
Looking for a crash course in landing pages? How about for free?
Well you're in luck, Mequoda has a new free special report: 8
Ceramic Arts Daily - Mequoda Online Publisher of the Year
Today we are pleased to announce that the winner of the 2007 Mequoda Publisher of the Year award goes to Ceramic
Some publishing skills have not changed and are not expected to
Publishing's transition from print to digital has caused a lot of changes over the years. Your office is loaded with
t's September 2007 and 2008 online publishing budgets are being prepared far and wide.How will you budget online expenses and revenues for 2008? To give you a hand, download
Test targeted keywords and content optimization for free
Everybody is on a budget. That's why we're mentioning two free search engine marketing tools today that can help you boost search rankings
Internet Marketing 2.0 (aka Marketing 2.0) starts with defining your audience’s needs through research. Are you meeting the needs of your online audience?
As an Internet Marketing Consultant, I seem to
This Mequoda System Operator has found high profitability with a unique Internet marketing strategy
The website and email newsletter feature updates five days a week, with editorials sent on
This Mequoda System Operator has an audience that is fostering its own online community
Note: This is part four of a five part series on the Mequoda Publisher of the Year
This beta Mequoda System is focusing on developing high quality products to retain customers
Have you ever walked onto a plane, stopped at the first seats and gazed at the luxury
This Mequoda System operator has focused on creating loads of free products to increase email newsletter subscriptions
If you're a golfer that routinely gets tired of playing the same course in
Take a look at the five nominees for the Mequoda Publisher of the Year
Today we are excited to announce the nominees for the 2007 Mequoda Publisher of the Year award.
Having fresh, valuable content is a great way to attract repeat website visitors
There are lots of ways to drive website traffic, and not all of them are purely online marketing
Want to use other people's content? Are you ready to risk your brand for it?
Many of my clients are creating a book series that supports and monetizes their brand's knowledge
These benchmarks will reveal where your emails have to be tweaked
The metrics for email marketing make the platform very measurable and adjustable, but without benchmarks how will you know what
