Introducing the Mequoda Print Linkage Index (PLI) – a Simple Calculation that Measures How Effectively a Publisher Uses their Print Product to Drive Website Traffic
All publishers must have a plan
Top Chef, Iron Chef, Rachel Ray, Bobby Flay—seems like America's new favorite hobby is cooking. Publisher Cook's Illustrated is also in the mix with a TV Show, a website network
10 Guidelines for Designing Effective Email Newsletters
While success or failure of an email newsletter should be directly tied to bottom line goals (like sales, revenue, etc.), there are some things
If there's a new blog born every half second, how will yours get noticed?
The average blog reader views 77% more pages than an average user, and believe it or not,
An effective Internet marketing system distributes valuable content without charge
If you're still using traditional online advertising as part of your Internet marketing strategy, know this: Nobody is paying attention!
According to
How the business media giant capitalizes on 37 free email newsletters and email alerts
Forbes.com has a highly sophisticated email system based on its 37 free email newsletters and email alerts.
Driving website traffic with syndicated content and organic search
Forbes Media executives can no doubt tell you the value of the average website visitor in advertising revenue per year, but they
Having a legitimate RSS feed for your website is one of the most important steps you take when building your publishing brand online. For that matter, since you spend so
The Internet is a constantly evolving medium. Websites get redesigned, either owing to new graphics, new content, or because the essential architecture is inadequate to serve the site visitors.
If the
Will dedicated digital readers using eInk technology save the “printed” word?
As I fly east from CES 2007, I am contemplating the new Internet Gold Rush. While most publishers are still
TimesSelect generated more than a half million new subscribers in its first 12 months
After previously having offered access to its archived content for free, and charging only for access to
Jeanne S. Jennings in an online marketing consultant specializing in email marketing. She has developed more than 170 email publications for Reed Business Information U.S., Congressional Quarterly, KCI Communications, and
We're Looking for a Very Special Person to Grow with Our Internet Publishing Company
If you're an Internet-savvy reporter, writer, blogger or online journalist with ambition and a desire to learn,
Hybrid Websites come in many variations as they successfully and often unsuccessfully merge functionality from two or more of the other website archetypes and sub archetypes into a single (often
A membership website is a user driven, content-based website satellite that generates the majority of its revenues from user access fees. This website business model is similar to a book
Mequoda views Internet Hubs as one of the most important website archetypes available to a publisher. Without a well-designed, well-marketed Internet Hub, an online publisher is forced to rely on
Choosing the right business model and supporting infrastructure for any business is a key strategy for business success.
Mequoda uses the term "archetype" to help understand and categorize kinds of sites.
Experts on Website Design and Website Usability Testing Can Disagree
"Never redesign your website," says one of my esteemed mentors and colleagues.
Disturbing words, especially because, as a website design expert and
Online sales represented a tiny 2.2 percent of total retail sales in the first quarter of 2006. That means publishers who want to prosper selling ancillary products to consumers should
As part of your Internet marketing strategy, do you give your new customers a warm welcoming email when they subscribe to your email newsletter or buy an information product?
Some years
House of White Birches, a division of the Dynamic Resource Group, is an experienced print publisher. It has an enviable collection of magazines and book titles. It has carved out
I write to you from lively and exciting Caesar's Palace in Las Vegas. Don and I are here attending SIPA's 23rd Annual Marketing Conference and it's so much fun! Fantastic
I've discovered an amazingly effective strategy for getting what I want. It works most of the time, and when it doesn't, you can try it again, usually without penalty. And
Creating a Flexible and Adaptable Business Plan that Will Maximize Your 2007 Online Revenues & Profits
Perhaps the thing I like most about the Mequoda Marketing System is its flexibility.
This online
At Mequoda, part of our mission is to help you create and maintain your web presence so you can leap over your competition. And even though we put our focus
Copywriter reveals why many online sales letters fail to deliver
The Internet creates new challenges for marketers and wordsmiths, but a fundamental principle still applies
Experts tell us that in print ads,
In Psychology 101 we all learned the basic principles of attraction and avoidance. Pleasure and pain. Reward and punishment.Boiled down, I think of it this way: You either want something
Sudbury, MA, November 14, 2006—A 30-year veteran of the publishing industry says he has discovered the seven online publishing secrets of Internet millionaires -- and he is giving them away
Most Mequoda operators publish a variety of print information products. These books, magazines, newsletters and reports present an ideal opportunity to drive targeted website traffic to a Mequoda Internet Hub.
A lot of publishers accomplish the first two steps in an Earned Media Campaign of using PR to drive traffic and do it very well, meaning that they'll do something
In any 12-month period, one out of four subscribers to a free Agora Financial email newsletter eventually buys something.
But after 90 days, if a subscriber has not clicked back to
Instead of our usual company-seeks-candidate job posting, today we bring a rare opportunity for your company. We have a candidate-seeks-company job posting that you should pay close attention to.
This isn't
Our Mequoda editor-at-large, Peter Schaible, says he has identified three types of seminar attendees.
The prisoner doesn’t want to be at the event; the boss has assigned him to attend, but
Online marketers have four powerful tools for converting website visitors to email newsletter subscribers:
All of the above are entry points into the conversion flow. They may link to the Rapid
I'm writing live from the American Magazine Conference, hosted by the Magazine Publishers of America in Phoenix, Arizona. The conference kicked off on Sunday with an MPA-IMAG meeting where, similar
Today we bring a job posting from Cabot Heritage Corporation. Cabot is looking for an E-Commerce Marketing Director with a flair for the creative and excellent writing skills. Qualified candidate
The Mequoda Marketing System is comprised of the person in search of the information—the user; the publisher of the information—the operator; and the partner, or partners who work with the
In our opinion, there are two primary keys to the $46 million dollar success of America's Test Kitchen. One is research. ATK uses research to find the best recipes and
Last time we profiled author-turned-publisher Tim Carter, he was selling about 400 ebooks and 200 checklists monthly, ranging in price from $6.95 to $47. This was roughly equivalent to nearly
When I interviewed Chris Kimball for Subscription Marketing in the late 90s, he told me an amazing thing about his business. At the time, he had 250,000 subscribers to Cook's
University Health Publishing Group, LLC has received the 2006 Mequoda Publisher of the Year Award for its exemplary reorganization and management, using the Mequoda System.
Rosser Reeves wrote a classic advertising book in 1961 titled Reality in Advertising. Many of us newcomers have never read this book, mostly because it's widely unavailable.
But lucky for us,
If you take a close look at the Media Pyramid, you'll notice we list subscriptions and products as two different things. When we say products, we are referring to non-renewal
“The Internet and its potential really spoke to me,” says visionary publisher Rodney Friedman. “The librarians caught onto it first. They were using it as a tool very early on.
If you're a writer or an editor, the best person to do the search engine optimization of your website is you. Hiring a search engine optimization firm to consult with
What is a landing page?
Some say "it's the first page someone sees on your site". Others say "it's a webpage viewed after clicking a link in an email."
We've also heard
Publishing companies customarily operate a single website, with free content organized into various product or service areas.
The Mequoda System of content management advocates breaking up the single website into a
In our new Special Report Making the Most of PR and Earned Media, we learned that using public relations to drive website traffic and build relationships with an audience is
The 2006 Mequoda Summit, our third, was the best yet.
Enthusiastic participants traveled to Waltham, Massachusetts (a suburb of Boston) from all over the U.S and from as far away as
Use both as part of an effective internet marketing strategy
A client we had's highest source of revenue (about $27 over 12 months) was from subscribers acquired through pay-per-click advertising. That's
