MarthaStewart.com Stands Out for Integration of TV and Magazine Content Online, but Otherwise the Site is Doing Poorly on Some Key Usability Guidelines.
You almost can't have a dinner party without
The Mequoda criteria for community building expect visitors to feel enthusiastic and loyal to the site. Are they inspired with feelings of belonging and encouraged to contribute?
Websites that encourage a
In our NicheADay.com Landing Page Review we examined an information product designed for opportunity-seekers. That's a large and ever-changing market niche comprised of would-be business owners.
These are people who are
Knitters Review is a Great Web-product for the Target Audience of Knitters. It's Easy to Use, Easy to Read, Easy to Interact With and the Brand has Integrity.
Knitter's Review is
The Mequoda System is a collection of media management behaviors
When operated as a repeating cycle, creates an audience-driven, continuous-improvement media management system. To discover and document the Mequoda System, the
Tim Carter started as a building contractor and decided one day to tell homeowners about remodeling and residential construction by writing a newspaper column. The column started in 1993 and
Perry Marshall is something of a Renaissance man—engineer, advertising copywriter, technical writer, marketer and philosopher.
Among Internet marketers, he has ascended to the rank of high priest of Google AdWords. As
The Hub for Internal Communicators is a membership website with research, information and tools for communication professionals. The product and the audience are identified in the tagline: The most comprehensive
Reader's Digest Online Version is a Great Example of an Old Brand Taking their Show Online Successfully
Reader's Digest is so well known and widely read that almost everybody has picked
Usability and design are two key factors in publishing great websites. You may have a clear strategy and great content, but if your site is unusable and unattractive, it will
With a few judicious tweaks to this sales letter landing page, he might sell even more.
Perry Marshall is something of a Renaissance man—engineer, advertising copywriter, technical writer, marketer and philosopher.
Among
An Online-Only Membership Website is a Good Idea for Melcrum, and The Hub is Taking the Right Steps to Bring the Promised Value to Both the Company and to the
WoodcraftMagazine.com is a Sturdy Site That Will Serve the Purposes of the Master Brand, but Won't Warm the Hearts of the Audience.
Woodcraft Supply Corp. is a leading seller of woodworking
Usability and design are two key factors in publishing great websites. You may have a clear strategy and great content, but if your site is unusable and unattractive, it will
The Incredible Website Usability of Craigslist.org is a Key Component in the Success of this Community Phenomenon.
Craigslist.org (CL) was a simple online community classified site started in 1995 by Craig
The Publishers of the Wine Enthusiast Magazine Have Done it Right. They Have Created a Series of Websites that Complement Each Other and Effectively Lead Visitors to Make a Buying
Media experts tell us that the average consumer is bombarded with hundreds of advertising impressions every day. That's a lot of competition for our attention. As a result, most of
Google AdWords is the #1 way to test and quickly increase targeted website traffic.
Unlike most other sources used by the Mequoda Internet Marketing System to drive targeted website traffic, Google
Posting a landing page with a confusing or inadequate order mechanism is like opening a new Wal-Mart, but forgetting to install cash registers. What's the point?
In direct mail advertising, one
Dan Kennedy's Free Gift Landing Page is a Great Site to Model
Even before the Internet took over our lives (and I mean that in a good and bad way) there
On December 8, 2005, AOL's expected press release announcing the launch of the new entertainment site, TMZ.com, hit the buzz-makers.
The commentary? Only that AOL needed a massive influx of traffic,
With gardening season upon us, it seemed like a good idea to have John Clausen do a landing page review of GardeningSecretsandTips.com.
John points out that there are few hobbies or
AOL's New Entertainment Site, TMZ.com Has Everything Going For It. In Addition to Having a Great Background, the Excellent Website Design Scores for TMZ.com Make it Easy to Predict a
In a recent website design review for the Mequoda Library Mequoda Editor-at-Large Peter A. Schaible takes a look at WritersMarket.com.
WritersMarket.com is a pay-for-access, online database for freelance writers that cross-sells
n our Motley Fool Media Network Case Study, we chronicled the company's admirable history from its humble beginnings as an America Online discussion forum in 1994. And we cited the
Usability and design are two key factors in publishing great websites. You may have a clear strategy and great content, but if your site is unusable and unattractive, it will
Our Campaign to Stamp Out Bad Website Design Turns Ugly with a Visit to ManagingYourHR.com, Which In No Way Resembles What This Reviewer Imagines it Should=
For me, the two most
The fundamental mistake made by many entrepreneurs is the classic chicken-and-egg scenario in which the inventor first creates a new product and then seeks a market for it.
Experienced product developers
With gardening season upon us, it seemed like a good idea to check out the landing page forGardening Secrets and Tips.
There are few hobbies or avocations that rival gardening when
Sharply focused on a niche market of hip, young, women shoppers who reside in major cities, Daily Candy proves that publishers can make money selling online advertising.
In a recent website
In a recent landing page review in the Mequoda Daily, John Clausen asks: is there any subject more mulled over and carefully considered than our health and appearance? If you
While many Internet marketing professionals ignore direct mail as a viable means to increase targeted website traffic, one newsletter publisher devised a test that shows that direct mail post cards
The Motley Fool Website Provides Relevant and Engaging Content in a Readily Accessible Fashion, Combining Effective Use of Content Webification, Relationship and Community Building and Proper Navigation
Tom and David Gardner
For decades, direct marketers have been using personalization to increase direct mail response rates. When you send out a laser-printed sales letter with the prospect's name in it, you gain
WritersMarket.com is a Pay-For-Access, Online Database of Incalculable Value to Freelance Writers that Cross-Sells Print Publications and other Products Owned by its Publisher as it Helps Build a Priceless Customer
Discover how one savvy Internet marketing professional increased her targeted website traffic beyond her wildest dreams and generated 252,978 new email newsletter subscribers worth more than $3 million. Learn the
f a landing page is comfortable and easy to read, your prospects are more likely to keep reading and respond to your sales message. Much of this is the responsibility
Terri Edmonston, a Mequoda Daily contributing editor, recently did a website design review of Investors.com, the online edition of Investor's Business Daily. Terri pointed out numerous website design tips we
Boston Common Press, the Publishing Company that Produces PBS TV Show America's Test Kitchen, Uses the Show's Viewership to Drive Traffic to its Free Website, Building a Large Database in
It wasn't long ago that Mequoda Daily contributing editor and copywriter John Clausen reviewed the landing page for the Internet Marketing Center, a very long and very well done sales
Writing effective landing page copy that increases conversion rates is a technique every Internet marketer aims to master. We understand that there are hundreds of variations available and that the
Online Revenues for Computerworld US Now Account for Over 35 Percent of their Total US Publishing Revenue
This Computerworld Mequoda Case Study is derived from one-on-one interviews with Pat McGovern, IDG's
Welcome to the new Mequoda Daily - a merger of the Mequoda Café Daily, Mequoda Research Update and Mequoda Media Advisor.
In an effort to take our own advice, we've reset
By refocusing on its core business, this special interest B-to-B publisher has increased revenues four fold since 2000, deriving 80 percent of its new business from online marketing.
FDAnews is the
It wasn't long ago that I was reviewing the landing page for the Internet Marketing Center, the very long and very well done Internet sales letter developed by late Web
Internet marketing professionals, users, email services providers and Internet service providers are all winners with AOL and Yahoo!'s plan to provide legitimate email senders a premium delivery email plan that
The South Beach Diet Newsletter Could be the Best Thing Ever Printed... but we'd Never Know it from this Landing Page
Are there any subjects more mulled over and carefully considered
The Most Pressing Question About VanityFair.com is the Strategy of the Site. Is it a True Content Site or Just Marketing Print Subscriptions?
Vanity Fair is one of those cultural icons
Slow-Loading Pages Will Cause Losses in the Number of Readers, Page Views and Advertising Impressions, and, as a Result, Losses in Revenue
Usability and design are two key factors in publishing
