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Tag: mequoda

Landing Page Guideline #10: Speeding Up Landing Page Load Time

If your Landing Page Loads at Anything Slower than the Speed of Instant Gratification, you Run a Serious Risk of Losing your Customer

The Mequoda System: A Seven-Habit Website Management System

Successful website publishing in 2005 means creating happy users and healthy profits. Without both, no website will exist for long. All of the successful website publishers we’ve studied have one thing in common: a consistent management system for achieving success that includes a number of key behaviors that are repeated over and over to become organizational habits.

A Membership Community for Embroidery Enthusiasts

This membership website is an online community for embroidery enthusiasts to meet and exchange ideas, discuss new design and software releases, chat about life and make new friends.
According to the National Needlework Association (TNNA), the actual term “needleart” refers to any form of hand technique utilizing a needle and some type of fiber, yarn or

A member site that matches vacation property owners with prospective renters is an enviable business model

This is an online matchmaking service with unlimited profit potential. It enables you to advertise your rental home to more than one million annual visitors to its website for a mere $148, and takes no responsibility for the accuracy of the information.
At Vacation Rentals by Owner ( you are responsible for conducting your own investigation

Landing Page Guideline #1: Writing Effective and Promising Headlines

Far Too Many Landing Pages Fail Almost Immediately by Offering Up Lack-Luster Headlines and Subheads; Learn How To Deliver a Compelling Headline for a Single Product or Service

This subscription website matches meeting planners with aspiring speakers and charges members $50 monthly or $500 annually

SpeakerMatch is a marketing/leads service for speakers. As such, it’s not a speakers bureau and does not screen candidates for event organizers or collect commissions from speakers.

Do you worry about memory loss? A membership website is devoted to keeping your mind fit.

I admit it. I’m beginning to have “senior” moments when I momentarily forget well-known things. The experts say not to worry, it happens to everyone from time to time. I prefer to worry.

Finding a sponsor for your expensive motocross hobby using a membership website

Motocross, if you are not familiar with it, is a cross-country motorcycle race over a closed course of rough terrain with steep hills and sharp curves.

The goal of this subscription website is to help high school seniors earn their way into the colleges and universities of their dreams., founded by students at Princeton University and the Wharton School of Business, offers an extensive online library and discussion network—all developed and run by students in a number of Ivy League and other top-tier schools.

A professional association of martial arts teachers boasts a subscription website that helps its members succeed in all aspects of running their schools

John Graden is the epitome of a successful martial artist and businessman. He is an author, athlete, publisher and pioneering martial arts visionary and widely acknowledged as the most important martial arts leader to emerge in the past decade.

A business model for online publishers that does not require paid members, processing credit cards, or even creating all your own content

At first glance, simply looks like the ultimate online destination for people who love to read and talk about books. It’s very well designed and features thoughtful book reviews, in-depth author profiles and interviews, excerpts of the hottest new releases, literary games and contests, and more.

An online community for members of the book publishing industry to track deals, sales, reviews, agents, editors and news is a membership website that is beneficial for anyone in the publishing industry

This membership website calls itself a dedicated marketplace for publishing professionals to find critical information and unique databases, to find each other, and to do business better electronically.

A subscription website that helps prepare for a career with the airlines has more than 15,000 members

Career advancement is among the most potentially successful topics for a successful subscription website. Member sites that provide solid advice, tips, how-tos, resource libraries, etc., about specific professions or business skills are very popular.

Freelance writers, designers, computer programmers and others can find assignments at a website that uses the fee-for-access business model

Membership website based on helping people find employment or career advancement
The Freelance Work Exchange offers its members career advice and strategies as well as hot freelance job opportunities. Its freelance and work-at-home jobs database includes opportunities in:

The career path of this photographer took him from teenage hobbyist, to professional, to teacher, to membership website publisher

This excellent resource for photographers of all skill levels charges members less than $50 annually and despite competition from similar websites, gets upwards of 700,000 page views per month.

Giving contractors online access to the building codes they use most via a membership site

The International Code Council (, a membership association dedicated to building safety and fire prevention, develops the codes used to construct residential and commercial buildings, including homes and schools. Most U.S. cities, counties and states that adopt codes choose the International Codes developed by the International Code Council (ICC).

Publishing restaurant and lodging reviews for fun and profit

Imagine owning a membership site where most of the content is provided at no cost to you by other people, plus you have at least three profit centers. This business model is fun, especially if you like eating at restaurants and want to extract your revenge when you get bad food or service.

Interview with Steve Sztopek, whose membership website for professional picture framers and gallery owners is a model of decorum

Steve Sztopek says that, metaphysically, you have to be out of your mind to be successful. Whatever he is doing, it seems to be working.

In the following inspiring interview, he tells us how he followed his bliss, learned picture framing, marketing, and finally, online publishing.

Interview with Jerry Minchey, an engineer, computer designer, speaker, marketer, search engine optimization expert, and membership website publisher

Mequoda has waited a long time to pin down our good friend Jerry Minchey for an in-depth interview about his online businesses. Jerry has a number of successful Internet enterprises that he wisely chooses not to discuss in a public forum. But fortunately for Mequoda members, he is very candid here about his very popular and successful subscription website,

Interview with Kathy McCabe, whose travel and culture newsletter can help make your dreams of la dolce vita come true

A $79 subscription to Dream of Italy is a small price to pay to make sure your next trip (likely to cost thousands of dollars) is picture perfect. And that’s a strong motivation to subscribe, just as it is with any newsletter that provides expert advice and product or service reviews.

Interview with Bob Chambers: This experienced membership website publisher has seen the future and it is spelled M-U-L-T-I-M-E-D-I-A.

Bob Chambers has established a hard-earned reputation for himself as the Multimedia Guy. In this exclusive Mequoda interview, he reveals how he got started in the video business, grew with the many changes in technology, and how he shares his knowledge on the very informative and authoritative member site

Interview with Jessica Hostler de Sanchez, whose membership website is a treasure trove of helpful hints for overworked mothers

Her vision is to create a tool that will guide women, encourage them, help them balance. To help accomplish her vision, Jessica Hostler de Sanchez formed a partnership with her sister, Brandee Hostler; her mother, Sharon Green; and her aunt, Vonnie Corsini. Together, they have come up with a subscription website that is brimming with important, useful, and interesting information that is intellectually, physically and emotionally stimulating.

Interview with Dr. Joanne Fritz, a marketer whose interest in the senior market has spawned a new membership website for companies that want to sell to seniors

America is getting older. The immediate post World War II generation—Baby Boomers—are approaching retirement age. Smart companies are creating and marketing products to this affluent group. Her subscription website helps show them how.

Interview with David and Jill Stowell who provide online advice for tutors and learning center owners at a membership website

David and Jill Stowell took their experience as special education teachers and created a training and coaching program for others in educational private practice. In this exclusive Mequoda interview, they explain how they also created a membership website around their special expertise.

Interview: Steve Yankee of

In this exclusive Mequoda interview, this former advertising executive, nee journalist, tells us how he draws on a lifetime of experience in marketing to create an online community for independent videographers and others in the video production business.

Interview: Sam Knoll of

Sam Knoll knows his way around the business world. He has had a number of successful careers including in manufacturing, mail order, and retail. His latest enterprise is an online newsletter devoted to health and dietary supplements.

Interview: Reg Hardy of

Reg Hardy brings a background as a print journalist, editor and publisher to his paid subscription online newsletter and uses his Palm Pilot to create volumes of content for four websites. In this exclusive Mequoda interview, he reveals how he gets it all done and reminds us of the importance of customer service.

Interview: Dan McCormick of

Interview with Dan McCormick, publisher of a subscription website for photographers. A Canadian with a diversified business background, Dan McCormick has taken his love for photography and turned it into a popular membership website for both amateurs and professionals.

Interview: Peter Hapgood of

Interview with Peter Hapgood, whose membership website capitalizes on his years of professional experience in the public employee retirement industry. In this exclusive Mequoda interview, Peter Hapgood explains how he and his business partner, Thomas R. Lussier, took nearly 50 years of combined professional experience in the public employee retirement industry and launched PublicPensionsOnline.

Interview: Chris Parker, Co-Publisher of an Online Newsletter for Innkeepers

Interview with Chris Parkin, co-publisher of an online newsletter for innkeepers and others in the hospitality industry. He began as an apprentice in the Savoy in London, and 36 years later has his own country inn—plus a subscription website directed to helping others run a successful bed and breakfast.

Interview: LeaRae Keyes of The Nurse Entrepreneur Network

Interview with LeaRae Keyes, RN, publisher of a membership website designed to help nurse entrepreneurs develop and expand their businesses.

The Nurse Entrepreneur Network exists to help nurses who are or want to be entrepreneurs succeed. Its founder, LeaRae Keyes, has more than 25 years of experience coaching people to make life-style changes, alleviate their caregiving stresses, have more fulfilling lives, explore career alternatives, and achieve their goals.

Interview: Stanley Roberts, Review Membership Website Publisher

Interview with Stanley Roberts, a television videographer whose membership website publishes restaurant and lodging reviews.

When we first reported on last month, we were in envy of this website and its business model, so we decided to ask its publisher for more details. His answers are candid, informative and entertaining.

Internet Media Review Launches Redesigned Site, Hires Seven Contributing Editors

Bristol, RI – January 26, 2005 – Internet Media Review announced today that they have launched a revised version of their site and hired seven new contributing editors. Website Design Review

Seth Godin, Father of Permission Marketing and Internet Pioneer, Delivers a Dysfunctional Website

Why is it that some of the best, most commonsensical and trusted marketers don’t practice what they preach? Or put more politely, why do they sometimes act counter-intuitively to what are generally agreed to be “best marketing practices”? Why don’t they walk their talk? Why are they so incongruent?

Why is it that some of the best, most commonsensical and trusted marketers don’t practice what they preach? Or put more politely, why do they sometimes act counter-intuitively to what are generally agreed to be “best marketing practices”? Why don’t they walk their talk? Why are they so incongruent? Website Design Review

ClickZ is a Formidable Online Resource for Internet Marketers—It Publishes Internet Marketing War Stories, Told in the First Person, from the People in the Trenches of the Internet Marketing and Advertising Industry

Seven rules about writing for a membership website

Brevity is the soul of wit, according to the Bard. And all the more so online. So, of course, someone created rules for you to follow when writing for the web. Okay, so maybe they are more like guidelines than hard and fast laws of cyber language. That said, here is what you want to

Cook’s Illustrated wins IMR’s Editor’s Choice Award for Best Cooking Subscription Website

Bristol, RI – November 17, 2004 – With the holidays fast approaching, IMR’s Usability Expert Roxanne O’Connell thought it would be suitable and enjoyable to navigate cooking websites. She was determined to find out how a publication could manage to charge money for something that is abundantly offered for free on the Internet.

How to Launch a Successful Membership Website

What should you consider when starting a subscription-driven or membership website?

The answers are not always obvious, even to a seasoned print or electronic publisher. Starting a new website is very different from running an existing property. Over the past 10 years, my partners and I have worked on over 100 successful website startups, as well as several that were not successful.

Adding Checks to Your Payment Options Can Increase Membership

A lot of member sites are set up to accept payments via credit card only. While this is convenient for you, the publisher, you could be losing sales if it is inconvenient for your prospective member.

Consumer Magazine Website Design

Consumer magazine websites are as diverse in content and execution as the magazines they represent. Some offer robust content and interactive functionality that begin to take advantage of the promise of online publishing, while some… do not.

Find Out Who Owns That Domain Name With This Reliable Product

Domains, IP addresses, host names, sites, and URLs have always been the source of misconceptions, even among advanced Internet users.

SmartWhois is a great starting point for an online investigation.

What is the difference between a domain name and host name? What do those numeric IP addresses mean? How can I learn who owns a domain? Can I trace a user by IP address?