By all means, launch many content business models and diversify your publishing portfolio. But start with your magazine experience through your magazine subscription website.
We're in a recession. Maybe you're feeling
What to look for in an email management system from Haven Nexus, to MailChimp to Constant Contact
Managing email marketing has become an increasingly critical issue for every type of business. Publishers,
How we're adjusting our keyword optimization best practices to accommodate changes in the Google algorithm and Keyword Planner
It had been awhile since Google played around with its search algorithms, so
How to make money with video on your own subscription website and beyond
Many multiplatform publishers have turned to e-learning platforms to make money with video and help subscribers either increase their skills
Publishers require a marketing automation system that works in tandem with a highly efficient content management system
In the last decade, marketing automation has become a hot topic for niche publishers.
If you're not selling sponsored content yet, consider these success metrics and how you can incorporate the process into your editorial model.
In 2016, sponsored content, branded content, and native content
Print enthusiasts turn to tech properties to build multiplatform publishing empires through memberships and events
As Lucia Moses at Digiday put it, "In the quest for new sources of revenue, publishers
What to look for in a learning management system, from Haven Classroom, to Edmodo, Moodle, Teachery and Blackboard.
Many multiplatform publishers have turned to e-learning platforms to help subscribers either increase their
This dynamic duo is turning a regional parenting publication into a booming multiplatform publishing company
The Mequoda Multiplatform Publishing Hall of Fame, founded in 2006 to recognize publishing executives at the
These audience development models create marketing-qualified leads through freemiums that build larger, more monetizable email lists
“Audience development” is one of those terms that many people instinctively understand, but usually underestimate.
Listing this year's best new magazine launches; plus, the future of Men's Health and how The Atlantic handles changing social media patterns
Healthy print brands make for healthy multiplatform publishers –
Personalization, sales structure, and data-driven publishing highlight latest trends in magazine publishing strategy
Multiplatform content, audience development, and internet revenue models. Attracting and converting. That's the crux of magazine publishing strategy
How to use direct mail campaigns as an audience development tool that builds email lists and primes email subscribers to become paying magazine subscribers
Direct mail is a traditional marketing channel
Audience development is one of those terms that many people instinctively understand, but usually underestimate
Although media professionals have worked in audience development for years, most have not bothered to define all the things