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Tag: mobile ad

Video Grows as an Audience Development Tool for Publishers on Twitter and Snapchat

The technology behind digital video has come a long way. Now, the ability for publishers to use digital video as an audience development tool has reached new heights. Today we look at how publishers are using video more, and the changes coming to the medium.

Are Digital Advertisements Becoming More Popular for Audience Development?

Today we’re seeing increases in a variety of digital advertisements that some publishers have been using as part of their audience development strategy.

We begin at Media Post, which is reporting on native ad data from AdsNative. “More than half of publishers don’t believe that Google and Facebook “own” the digital advertising market. That’s one of the findings of a recent survey conducted by AdsNative, which polled its customer base of 7,500 Web and mobile publishers on the state of native advertising in Q1. The survey found that 53.9% of publishers don’t believe ad budgets are going to just a handful of players.”

Ad Blocking May Be Chronic But At Least Estimates Are Being Scaled Back

eMarketer scales back its predictions for ad blocking use; Firms battle against ad blockers
Ad blocking has become an important topic to consider for digital publishers, and the conversation has taken on interesting views.

We begin with eMarketer, which has recently changed its predictions for ad blocker usage in the US this year. “eMarketer has scaled back

SEO News: Organic, Paid, and Voice

Facebook’s mobile ad network reaches the top; Organic SEO news looks at 2016 data; The future of voice search
For the first time, Facebook’s mobile ad network has topped Google. MediaPost is reporting on this story, saying “Facebook’s mobile ad network emerged as the top-performing advertising network during the second part of 2016, giving marketers running campaigns

Digital Ad Trends: DCN, Amazon, New York Times

Monitoring the latest digital ad trends finds an effort for more transparency, an elephant in the room, and a major player making a major move
Digital ad trends are as volatile as any in the industry, with highs and lows aplenty. Ad blocking, viewability, tech concerns, juggernauts like Google and Facebook, programmatic, native … the list

Magazine Advertising Trends: Mobile, Targeting, Paywalls

The media companies making news around magazine advertising trends include the Guardian, Financial Times, and more
Magazine advertising trends may not make for the most exciting material, but they’re important to monitor amid a climate that includes such pressing issues as ad blocking, viewability issues, targeting, and advancing technology, particularly on the mobile ad front.

With the

Mobile Publishing Solutions: RTB and AMP

Exploring the latest mobile publishing solutions with the best programmatic ad marketplaces and Google’s latest big splash; plus, print magazines as innovative content marketing?
It could be argued that mobile publishing solutions are digital publishing solutions, period, as online magazines move closer and closer to a mobile-dominated industry landscape.

But that doesn’t mean your options are much

Mobile Advertising for Publishers: News on Spending, Ad Blocking, Execs

Good news and bad news about mobile advertising for publishers; plus, learning more from high-level players
Mobile advertising for publishers is among the most important issues facing the digital magazine business, since it represents such a golden – and growing – opportunity for revenue generation.

Is the window closing? Not yet, but things could get crowded once

Ecommerce Publisher News: Vox, PopSugar, and More

Becoming an ecommerce publisher continues to attract publishing executives looking for alternate revenue streams rooted in their content and niche audiences. Selling products isn’t selling out; developing an ecommerce content strategy is an extension of multiplatform publishing.

Digital publishers already sell white papers and tickets to events; a food magazine selling recipe books or a fashion site selling shoes is the natural next step in internet revenue models for magazines, if you can pull off the infrastructure. Seeing how others are achieving just that is a good place to start.

Publisher-Advertiser Alignment Crucial for 2016

The publisher-advertiser dynamic has always been a fragile one, but it needn’t be a fractious one. After all, it’s a symbiotic relationship, and the success of each, in theory, depends upon the success of the other.

And the more things change, the more they stay the same.

Mobile Ad Blocking: The Dominant Trend of 2015 … and 2016?

On desktop or mobile, ad blocking has emerged as the defining issue of digital publishing in 2015. This presents good news and bad news for online magazines looking to compete in a crowded marketplace.

The good news? There’s a real opportunity for digital magazines to find out what users want and reshape the way they do business with marketers. With higher-quality digital advertising paired with stronger content the rule and not the exception, revenues will rise and subscription websites will gain and hold more value.

In addition, the worst web magazines — exploitative, trashy, inferior ones — will fall by the wayside because clickbait will lost its effectiveness in the wake of tougher mobile ad blocking.

The bad news? Well, the bad news is that it’s always darkest before the dawn, and making money via an advertising revenue model is going to be tough for a while if the industry continues on its current trajectory.

But will it? Digiday takes a look in a handful of recent articles. Let’s wrap up 2015 with one of our favorite sources of news!

Mobile Viewability Update From MRC: Fully Loaded Ads and Count on Decision

Media Rating Council issues revisions to mobile viewability guidelines; plus, Adobe’s audience development data and a vertical video solution
Ad viewability, especially mobile viewability, is arguably the issue facing digital publishers: As we’ve said before, when it comes to digital advertising trends, all roads lead to viewability: engagement depends on it; ad blocking programs derail it;

Measuring Ad Engagement: Mobile, Native, and Events

Despite the proliferation of platforms, channels, and technology, ad engagement hasn’t exactly gotten easier for publishers and brands. Whether it’s the ad blocking craze that seems to be taking over the Web or cross-device targeting concerns, viewability issues or unreliable metrics, connecting consumers with meaningful ad experiences that can sustain digital magazines and satisfy marketers is becoming more complex even as access levels are as high as they’ve ever been.

But we’ve got some good news from you, via Digiday.

Mobile Spending to Make for Half of Digital Ad Sales in 2015

It was only a matter of time until mobile spending overtook desktop, but that moment is rapidly upon us; plus, personalization, video, and more
Mobile spending is a rolling freight train spilling over with cash at this point, and it’s arriving at the station a little sooner than expected. This year, mobile ad sales will pass

Mobile Video Trends: Spending, Vertical, Social

The phrase mobile video trends combines two challenges for publishers into one mega-challenge: conquering cross-device advertising and mastering multimedia with strong production and distribution platforms. More and more, the two go hand in hand: If digital magazines are going to succeed on tablets, smartphones, and phablets, the thinking goes, they’re going to need more than just strong content and good design. They’re going to need mobile savvy and video chops.

Mobile Advertising Trends: Instagram, Marketers, Programmatic

Monitoring mobile advertising trends is a must for publishers aiming to monetize a platform that promises riches but has thus far eluded a precise formula for success. Digital magazines face technological, viewability, and audience development questions when it comes to generating steady revenue. We can’t say we’ve got all of the answers, but, then again, neither can anyone else … with the possible exception of Instagram, of course. MediaPost covers the latest news out of the massively popular image-sharing social network; plus, a new programmatic tool and mobile advertising from buyers’ perspective.

Mobile Programmatic for Publishers: The Latest Updates

Mobile programmatic is the next frontier for publishers looking to generate digital ad revenue, and some believe it could finally give digital magazines the opening they need to establish a foothold in this most elusive terrain. MediaPost is on top of this angle and others in some of their recent exemplary industry coverage. Let’s take a look at what they have for us this week.

Google Publishing News Lab Debuts

A few months back, we wondered whether Google digital advertising is unstoppable. Now, the question becomes whether the Google publishing juggernaut is poised to ultimately make the company even more money with the News Lab. Like other platforms, the service bills itself as a way for the company to work with publishers – not against them. Digiday covered this story recently, along with articles on mobile advertising, native content, and more.

Cross-Device Advertising + Other Mobile Challenges

If you’ve solved cross-device advertising, you probably don’t need to be visiting the Mequoda website for free advice. If you’re still experimenting and developing solutions, join the club: Even the most successful publishers don’t have all of the answers when it comes to mobile metrics and ad revenue. We found a few recent articles in Digiday that touch on this topic and more. Let’s take a look.

Online Content Strategy Depends on Tracking, Social, Advertising

Online content strategy can be navigated only when you’re equipped with the right data analytics. Throwing an article up and calling it a day doesn’t do it anymore. Luckily, publishers have research firms like eMarketer to help find the way. Let’s take a look at a few of its recent posts.

All Digital Magazine Advertising Roads Lead Back to Viewability, Targeting

Digital magazine advertising is by no means the only way to generate revenue in publishing – subscription strategy, events, and membership benefits drive performance, as well – but it remains a strong model that can reap benefits when done right.

But publishers have other arrows in their quiver, including video and social, that can improve viewability and business outcomes for marketers. Let’s take a look at some recent stories from Digiday that cover these topics and others.

Mobile Publishers: Advertising + Video Trends

eMarketer is full of new data for mobile publishers and multiplatform media companies this week. Here are five stories of interest for digital magazines and other brands:

Mobile Ad Viewability a Focus for Facebook, MRC

Ad viewability on mobile devices is an emerging issue for publishers, and Facebook – along with the Media Rating Council – has taken the lead on developing workable measurements.

Digital Publishing Success: A Look at the Numbers

As teachers and observers of the digital publishing revolution, we are drawn to the positive stories coming out of the digital publishing environment. We share these stories with you, because as publishers, this information can impact the way you present your content and change the way you think about your business.

Growth & Success With Mobile Ads

Mobile ads aren’t just popular in America; we’re seeing mobile ad growth all over the world, especially in the money being spent on them.

Yahoo’s Mobile Advertising Revenue Expected to Grow

Yahoo is growing in the world of mobile advertising, according to new data from eMarketer.

Digital Ad Revenues Higher Than Ever

There’s a major surge in digital advertising. Mobile digital advertising has grown significantly and the digital revenue being generated is higher than ever before. Talking New Media reports on new data from IAB.

Can This Mobile Advertising Network Compete with Google?

It’s official: Now anyone can buy ads on Facebook’s new Audience Network — the social giant’s mobile ad network.

Mobile Ad Content Users Engage With

Mobile devices have changed the way consumers shop. There is the chance to do more research easily, and new research is showing what mobile users do before making purchases.

Is the Mobile Gap Closing?

Total mobile ad spending nearly doubled in 2013 to $19.3 billion globally, indicating that the gap between traffic migration and monetization might be narrowing, Folio: reports. According to the Interactive Advertising Bureau, the overall rate of growth for mobile ad revenue is 92%.

Programmatic Direct Platform Unveiled by Verve

Mobile ad network Verve has launched a programmatic direct trading platform, MediaPost’s Real-Time Daily reports.

Branded Media Finding Mobile Success

Data released this month by Sharethrough shows that 29% of spending on mobile is for sponsored editorial content via native, in-feed ads, and engagement is up to 2.2%, eMarketer reports.

Mobile Innovations a Response to Ad Market

As they grapple with uneven mobile ad rates and inventory, publishers are looking inward to construct new models.

Mobile Display Ads Outlook from eMarketer

In a recently released report, eMarketer surveyed digital marketers and advertisers to determine the state of mobile display advertising. Despite the expectation that mobile ad spending will increase by as much as 82.3%, there are still gaps in effectiveness and best practices. Here’s what industry insiders had to say.

Mobile Ad Best Practices From MediaPost

With 91% of American adults – more than 250 million people – owning a cell phone, and upward of a third of Internet users preferring theirs as a browsing device, mobile ads are more relevant than ever. The opportunity is golden: Revenue reached $18 billion in 2013, as 80% of users say they downloaded an app after viewing a mobile ad, while 67% visited an advertiser’s site.

HeraldScotland Maintains Growth Despite Paywall

HeraldScotland is reporting that it has been maintaining audience growth despite its tight paywall. A staff reporter writes, “HeraldScotland – the only platform in the ABC list to operate a subscription paywall – recorded 66.1% growth for July-December 2013, compared to the same period in 2012.”

The Onion’s Digital Magazine Prevails Over Print

On November 8, The Onion announced that it would stop publishing in print and only focus on its digital channels. On Thursday, December 12, the final print edition of The Onion hit newsstands with its typical satirical glow.

PopSci Axes Comments

Popular Science took the necessary steps to clean up their online community. They’ve permanently disabled comments, all in the name of science. Suzanne LaBarre, online content director for Popular Science writes

5 Tips for Email Marketing to Mobile Device Users

Discover helpful information for communicating with a growing population

The mobile industry is booming and it isn’t expected to stop anytime soon.

A report by StrongMail titled The New Rules of Email Deliverability predicts that mobile ad spending, mobile messaging and the amount of mobile Internet users are all increasing.

Week in Review: October 18th, 2010 – October 22nd, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Mobile Ad Spending Going Up

Estimates predict more than $2.5 billion by 2014

When a medium becomes popular, advertising dollars typically turn that way. Since smartphones are increasingly popular, we have seen ad spending go in that direction.

But how lucrative is that industry exactly? How much money is really going to the mobile advertising world?

According to