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Tag: mobile banner ads

Digital Consumption, Particularly Mobile, Drives Magazine Growth

Since its inception in late 2014, we’ve been paying close attention to the Association of Magazine Media’s 360° Brand Audience Report, an innovative data study of digital consumption, as well as print readership, of magazines.

And we’re definitely not the only ones: With these monthly — or, in this case, yearly — reports, the MPA is providing context and parameters for publishers across the industry, not to mention encouragement in the form of consistently good news (on the web side of things, at least). While that good news seemed too good to be true initially, it’s standing the test of time, due largely to the thoroughness with which the organization conducts its research.

Rising Stars Ads Get Sky-High Ratings

The Interactive Advertising Bureau’s Rising Stars ads – which use rich media, video, and other breaking technology in brand-friendly units on both desktop and mobile – are seeing 70% more click-throughs than standard placements are, according to recently released data from PointRoll. And while their interaction rates lag slightly behind those of banners, eMarketer reports, the actual time spent by consumers with them is 36% higher.