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Tag: mobile email marketing

More Newsletter Open Rates: Taking a Look at the Times’ Numbers

Yesterday, we relayed MediaPost’s news about the Movable Ink study finding that mobile email marketing has eclipsed desktop open rates, which is great news for multiplatform publishers who have Email Marketing Systems. As email shrugs off the greatly exaggerated reports of its demise and re-establishes itself as a strong audience development tool, newsletter open rates have become a more important area of focus for digital magazines and other brands.

The Mequoda Method has long emphasized newsletter open rates as a key strategic point of multiplatform publishing, but even we were taken aback by The New York Times’ success when it comes to the art of email. So, we were interested to learn more in Digiday’s recent article about the Old Gray Lady’s staggering 70% yield.

Mobile Email Marketing: Open Rates Eclipse Desktop for First Time

Mastering mobile email marketing might sound like it’s low on the list of priorities for digital magazines, but, in reality, it’s rapidly emerging as one of the most pressing skills for multiplatform publishers looking to improve their content distribution strategy.

For starters, consider the level of control you have when it comes to your message and branding: Provided you’re using best practices to get your correspondence white-listed, images seen, and subject lines clicked, then you’re in prime position to get your emails read. And if your emails are getting read, then you’re also getting an audience for your website, because you’re giving subscribers a reason to visit.

All of this used to happen primarily on desktop, but not anymore. MediaPost relays news that mobile email marketing has surpassed desktop for the first time. Let ‘s start there this week!

The Most Interesting Email Marketing Statistics of 2012

A look at email marketing statistics you must know

Email is the cornerstone of your audience development and product selling goals. An online editor’s primary responsibility is to reuse, recycle and repurpose premium information product content as free email newsletters and website posts. If you’re a Mequoda System editor, your main goal is to build the largest opt-in list of subscribers possible. These subscribers will ideally buy lots of premium information products from your organization.

5 Tips for Better Mobile Email Marketing

Take advantage of the mobile market by offering great mobile email marketing pieces

Is mobile email marketing your best chance at generating revenue on mobile devices? There’s a good chance it might be because your email subscribers are a special group of people. They are interested in your content enough that they’re happy to hear from you via email. That’s a special relationship, particularly in today’s world of crowded inboxes.

What Consumers are Saying about Email Marketing

Statistics dictate the need for certain changes to email marketing strategies

Email marketing is getting more important to consumer marketers. More users and looking at email content on their mobile devices and expect proper interaction within their devices.

The benefit of designing for mobile optimization is that a percentage of users are already making purchases through their devices. As more trust grows within this industry, it can be expected that the number of consumers will grow.

Week in Review: August 27th, 2012 – August 31st, 2012

Catch up on the Mequoda Daily’s blog posts for this past week