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Tag: mobile first design

The Advancement of Website Redesigns Includes New Strategies & Tools

Website redesigns come from Salon and ProPublica; Harvard Business Review utilizes new website tool
Content publishers who make website redesigns and try new tools as part of an evolving digital strategy show their prowess in advancing their brand online.

Today we’re looking at three publishers who have recently gone this route, and the reasons for doing so.

Consumers are telling us loud and clear what they want—are you listening? How much would you pay for that information? Download a copy of our 2018 Mequoda Magazine Consumer Study for FREE instead, to find out how you can improve your digital magazine rapport with subscribers.

Our

3 New Google Rules for 2017

Are you following the Google rules that have been set out for all publishers?
Google has been very aggressive in setting standards lately that will affect search engine rankings and visibility. In a nutshell, the Google rules basically require publishers to create websites that are responsive, fast and secure.

Maybe you’ve heard this story, about two guys

Protected: Executive Council Update: 3 Google Rules for 2017

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Three Types of Content You Should Publish Daily

How creating, publishing, and promoting these three types of content daily will tackle all your social and SEO goals

Typically we find that content falls into three buckets: news, evergreen, and blockbuster. Most Mequoda publishers publish this type of content every single day because all three serve different purposes.

News content keeps your readers up to date

Digital Media Industry Trends: Tablet Magazines, Ad Blocking, Mobile-First Design

The digital media industry trends dominating the headlines at the end of 2015 share some overlap with the digital media industry trends we started the year with — monetizing mobile and video, for instance — but there are some that came out of nowhere and now have the business scrambling around somewhere between casual concern and crisis mode.

You guessed that one, all right … ad blocking.

Meanwhile, multiplatform publishing — our focus since we started Mequoda — has gone from optional strategy to absolute necessity for digital magazines making any sort of serious bid for success.

7 Best Resources For Creating an Online Magazine

Creating an online magazine (also known as a web magazine) will look like a profitable piece of cake once you’ve digested these seven posts
It’s never been a better time to be a publisher. It’s so good that brands want to be publishers and have launched their own brand magazines. Some publishers have gone digital-only, but typically

7 Digital Magazine Apps and Web Magazines Launched by Brands

Even Sesame Street is pulling together more dynamic digital magazine apps than most legacy publishers
The magazine industry used to be a tank of big fish in big pools. Only the most prestigious writers worked at magazines, and a managing editor was a title worthy of a six-figure salary, a glass-paned condo and a driver. Advertisers

The Best Email Newsletters Stack Content: 3 Publishers Show How

For a long time we and all our clients saw a large click-rate and revenue increase when each daily email newsletter featured just one product on the right-hand side of the email, in its own column. We’ve always stuck with the belief that the featured product should be aligned with the content of the email, like the one to the right.

The Best Email Template for a Daily Email Looks Like a Club Sandwich

Want to increase the click-through rates on your email newsletters? I’ll give you a couple hints: the first is to start using snippets of your content, and linking back to the full-length content on your site. That’s a test we ran two years ago when we were running full content previously, and it’s a test I for one, was happy won, because it makes creating daily email templates much faster on a day to day basis.

Responsive vs. Fluid Design: Do You Have to Choose?

Design is a delivery mechanism for content – nothing more and nothing less. The more elegant, the better, of course, but getting caught up in appearances is never a good idea no matter what you’re doing. When we talk about good design at Mequoda, aesthetics (as much as we love them) take a back seat to user experience. And when discussing the responsive vs. fluid design problem, we always caution publishers to not overcomplicate things by getting bogged down in industry buzzwords.

Atlantic Cities Is Now CityLab

Ad Week reports that The Wire’s sister publication Atlantic Cities is being relaunched as CityLab.