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Tag: mobile success

Fast Loading Websites Favored by Search Engines, Facebook

It’s no surprise that fast loading websites are necessary components to a strong online presence. We’re seeing search engines and social media sites respond to users’ desire to engage with websites that load quickly. Unfortunately, not all digital publishers have a site that loads quickly for computers or mobile and that can be a problem for audience retention.

Our first story today looks at Facebook’s new priority in supplying fast loading websites in its News Feed section. The Facebook News Room reports, “During the coming months we’re making an update to News Feed to show people more stories that will load quickly on mobile and fewer stories that might take longer to load, so they can spend more time reading the stories they find relevant.”

Mobile Outlook: Traffic Outpaces Desktop for UK Publishers

Digiday reports that the top magazine and newspaper publishers in the UK have seen their mobile website traffic surpass that of their desktop visitors, as more than half access it via tablet and other devices. In addition, according to Ofcom’s Communications Market Report, 61% of UK adults now own a smartphone, and 44% of households own a tablet. Mobile has become the favorite board for British surfers.