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Tag: mobile tactics

Publishing Events a Point of Emphasis for New Ogden CEO

Bryan Welch’s successor, Bill Uhler, aims for more publishing events and ecommerce content strategy; plus, an industry update halfway through the year
Publishing events comprise a big piece of the puzzle when it comes to the Mequoda Method and multi-platform publishing, which itself has become the predominant piece of publishing success. Publishing events scale well: It

Mobile Tactics Increasingly Utilize Curation

As they develop and refine their mobile content strategies, publishers are more and more mixing in curation with original stories, Digiday reports.