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Tag: multi-platform media

9 Creative Ways to Bring in New Revenue

Because multiplatform technology is an evolving, changing target, publishers are limited only by their imagination—and tenacity—when it comes to creating new revenue streams. It’s manifest destiny in the digital age.

10 Top Multiplatform Publishing Posts of 2015

Our most-read multiplatform publishing posts of 2015 reveal a desire for better understanding of sponsorships, organization and cross-platform development
This year we’ve tackled everything from online advertising models, content recycling and building better multiplatform publishing teams in our Multiplatform Publishing Strategy articles. However, there are a few that have consistently been our highest read, commented on,

Increased Multi-Platform Media a Goal for America’s Test Kitchen

We’ve made it clear over the years how much we admire America’s Test Kitchen, practically our neighbor here in the Boston area. We admire them because they’ve achieved great success in the past using their own variation of the Mequoda Method.

While organic search and social media have never been ATK’s strong suit, the company has made multi-platform media its focus more and more since its founding in 1993, charting a course from its original Cook’s Illustrated to books, video, digital magazines, membership website, events, partnerships, and more.

And the Boston Common Press property isn’t stopping there, even after a contract dispute led to the ouster of founding editor Christopher Kimball (who will remain as as minority owner and host of the popular PBS program). ATK is doubling down on multi-platform media under the leadership of new CEO David Nussbaum.

How Multi-Platform Media is Created from Dusty Archives

Recycling is associated with cutting costs, but is cutting costs a surefire sign of downward sales? Not when it comes to publishing and the smart publishers who have succeeded their competitors by embracing it. When publishers think of multi-platform media, they think of digital magazines, but even then, many are only offering carbon copies of their prints. Year after year, piles of back issues are thrown into the stock room, never to be seen again, until they become digital replicas.

This is a fatal mistake, especially in today’s digital landscape. The most successful magazines have adopted multi-platform publishing to grow their businesses and they’re doing it on a budget.

Hearst Makes Deal With DreamWorks

Hearst is getting more involved in the digital world with its latest partnership.

Online Publishing Job Description: Email Marketing Manager

An Email Marketing Manager is responsible for facilitating accomplishment of a company’s vision and values by maximizing the revenue resulting from opt-in email lists through optimum and sustainable promotion of products.

Online Publishing Job Description: Online Marketing Manager

The Online Marketing Manager is primarily responsible for facilitating the accomplishment of the vision and values by maximizing the size of the website email lists, utilizing SEO campaign development, registration process optimization, partnerships, contests, promotion, social media presence and list segmentation management.

Online Publishing Job Description: Marketing Director

The Online Marketing Director will lead the initiatives for the entire online marketing system. They will be primarily responsible for facilitating the implementation of the vision and values by maximizing the size of the website email lists, using SEO campaign development, registration process optimization, visitor conversion to registered members, partnerships, promotions, social media presence and list segmentation management.

IT Department Job Description

Five expectations for hiring staff in a modern media company IT department

I suppose most people my age in the IT industry have a favorite character from the original Star Trek. When I was 12, I wanted to be the chief engineering officer for the Starship Enterprise. I love watching Montgomery Scott push his ship to the limit, often at the last moment, to save the day. I must admit I did find it somewhat disturbing that Scott seldomly got the girl.

Week in Review: December 27th, 2011 – December 30th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

A Multi-Platform Media Strategy

How productive are your products from a multi-platform strategy?

I am not just referring to how each sells individually…I’m talking about their overall productivity.

For instance, think about one of your physical content products. If it’s a magazine, you’re likely selling advertising space. If you’re selling DVDs, they are probably going direct to consumer. Is the packaging of these products informing users about your digital content? Are there areas throughout your magazines that ask users to follow you on Twitter, “Like” you on Facebook or visit your website for daily deals?

Strategic Opportunity Analysis Details Future Expectations

Discover the probable path your online business is headed on

If you are looking to expand upon your current business, create new aspects of it or develop an entirely new online business, it’s worth your time to properly research the market.

A strategic opportunity analysis allows you to build a future plan based on research and predictions from knowledgeable sources.

Week in Review: October 4th, 2010 – October 8th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Benefits of the Mequoda Content Marketing System

How can the Mequoda Content Marketing System transform your legacy special-interest magazine, newsletter or newspaper into a highly profitable, multi-platform media empire?

We’ve studied thousands of successful and not-so-successful online publishers to determine the best business practices to create the Mequoda Content Marketing System. All of the successful online publishers we’ve studied have one thing in common: a content management system for achieving success that includes a number of key behaviors that are repeated over and over to become organizational habits.

The Mequoda Content Marketing System can be used to launch a new website, or to manage, maintain and improve an existing website. Every Mequoda Content Marketing System has four distinguishing characteristics that may require you to master additional skills.

Learn How to Develop a Content Marketing Strategy

Successful publishers evolve and so does their content marketing strategy

Smart publishers will tell you that once they started optimizing articles and landing pages for Google, search engines have become their biggest source of incoming traffic and email subscriptions. Social networks like Twitter, Facebook and Linkedin have become the second largest source of incoming traffic.

We feel the key to making money online, as a publisher, is giving away lots of free content with a clear path to at least one source of revenue. Stop the in-your-face approach of screaming at consumers to “buy my product”. You now have the opportunity to interact with them and create a meaningful relationship.

Lessons from Mequoda Hall of Fame Winners 2009

Two online publishers are added to the Mequoda Hall of Fame, recognizing their achievement in the advancement of successful online publishing and marketing best practices

Wall Street Journal Media Pyramid Case Study

Does this legacy publisher translate from print to online?
With so many newspapers going out of business, how has the Wall Street Journal not only survived but thrived?

Meet a B2B Multi-Platform Content Rock Star

Effective digital media strategy means building a multi-platform content Mequoda Media Pyramid
BLR.com is a Mequoda “best practice” multiplatform publisher, and its creator, Bob Brady, has been setting a standard for excellence and innovation since before we coined the term “Mequoda.”

Interweave Seeks Email Marketing Manager

Interweave Seeks eMail Marketing Manager

Thoughts from the Publishers Roundtable at CES from Steve Laliberte

By the time the publishers roundtable rolled around at the CES show in Las Vegas a few weeks ago, everyone was burned out by the technology overload. We talked publishing rather than fear of technology and we started with some questions.

Independent Publishers Thinking Deeply About Staffing in the 21st Century

More than 80 independent publishers attending this week’s MPA-IMAG Leadership Conference for Independent Publishers in New York City were thinking deeply about staffing and the challenges they face in “getting the right people on the bus.”

For publishers who embrace multi-platform, media-agnostic publishing, staffing takes on a whole new meaning. New media job descriptions are much more robust than traditional roles and often present a challenge for people who still “think in print.”