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Tag: multi-platform

Using Job Analysis to Increase Website Productivity

How many people does it take to run a publishing website? The answer varies widely from none to 75 across the several dozen website publishers I’ve spoken with over the past three weeks.

None is the answer given by publishers who treat their website as something their team can do in their “spare time.”One savvy editor told me this week that her publisher thinks that once at story is done for print, it should take no “real”additional time to put it online.

Tips for Achieving Better Search Engine Results

We know that search engines are one of the most important customer-acquisition tools available to publishers in this new multi-platform, or Internet-centric, era of publishing.

But working through the creative-yet-extremely-scientific process of search engine optimization can be a nightmare for most publishers.

Independent Publishers Thinking Deeply About Staffing in the 21st Century

More than 80 independent publishers attending this week’s MPA-IMAG Leadership Conference for Independent Publishers in New York City were thinking deeply about staffing and the challenges they face in “getting the right people on the bus.”

For publishers who embrace multi-platform, media-agnostic publishing, staffing takes on a whole new meaning. New media job descriptions are much more robust than traditional roles and often present a challenge for people who still “think in print.”