Digital magazine news about multiplatform strategy, increasing website traffic, mergers & acquisitions, and white papers and freemiums is what we love to share with our Mequoda Members and visitors to
Our most-read multiplatform publishing posts of 2015 reveal a desire for better understanding of sponsorships, organization and cross-platform development
This year we've tackled everything from online advertising models, content recycling and
The promise of mobile magazine publishing is no mirage -- it's just not so easy to achieve in the midst of viewability, targeting, and tech issues. Monetizing mobile is the
We've made it clear over the years how much we admire America's Test Kitchen, practically our neighbor here in the Boston area. We admire them because they've achieved great
Tomorrow, Thursday, Dec. 3, marks MinOnline's 13th annual Most Intriguing and Hottest Launches Awards Celebration, while Friday, Dec. 4, marks the entry deadline for its Best of the Web Awards.
These six publishers are nailing sponsored content, but all in very different ways
Last week we talked about the guidelines for writing native content advertising, also known as sponsored content. Now
Regional magazines can cover several states or be hyperlocal, but regardless of their geographical reach, they operate with a hardwired niche strategy no matter what the topic, based purely on
Multi-platform publishing examples that brought these magazines to rockstar status
Do you remember the saying, “one man’s trash is another man’s treasure?” For smart and innovative magazine publishers, this little idiom
B2B publishers are some of the most forward-thinking in the magazine media industry. Why? Because you have to be to survive. We count many B2B publishers among our Mequoda Members,
Advertisement regulations are ramping up with the proliferation of digital advertising revenue opportunities like native content, programmatic ads, and mobile viewability. In addition, ad blocking programs and data privacy also
For print magazines and newsletters, subscription websites offer a plethora of ways to gain publishing revenue with little upfront cost
Legacy publications should be ultra focused on how to create dynamic
How to jump start and run a successful SEO campaign
An SEO campaign starts with a keyword and evolves into a multi-media marketing program. When a marketer finds a keyword that
In the second decade of the 21st century, the online publishing environment is not only changing dramatically, it’s changing at a faster rate than we ever could have anticipated.
In a
To be a responsive website designer, you must know how to design a website to be viewed effectively on any platform. For example, a responsive website design would never include
If you take a close look at the most visited sites on the Internet, you'll see an interesting phenomenon. They all seem to use the same four colors.
It's true. Many
One main advantage of multi-platform publishing is recycling content into videos.
Think about it: what entices a website viewer more than a video sample of exclusive, paid-for conferences? These events are
Big data is a big term, but there's not a lot behind the concept itself, and no need to complicate it – collect the information that consumers provide and use
These digital only magazines have disappeared from existence, but we’ll take this opportunity to learn from their mistakes
There's a basketball game between print and digital, and we're rooting for digital.
Bryan Welch's successor, Bill Uhler, aims for more publishing events and ecommerce content strategy; plus, an industry update halfway through the year
Publishing events comprise a big piece of the puzzle
Multi-platform production doesn't have to be a mystery. Here are three examples of musically-inclined niche publishers who use digital platforms to expand their reach.
Efficiency is key to successful publishing. There
Magazine audience is the most valuable commodity publishers can acquire. All revenue efforts hinge on it. For legacy media, going about this acquisition was a fairly straightforward task, historically speaking.
The power of traditional media companies is diluted these days, as legacy publishers struggle to keep up with the proliferation of content across the World Wide Web. Print is an
Even Sesame Street is pulling together more dynamic digital magazine apps than most legacy publishers
The magazine industry used to be a tank of big fish in big pools. Only the
We're not digital-and-damn-the-torpedoes here at Mequoda, believe it or not. While digital magazines are our focus, we believe there's room for print in multi-platform publishing; while Mequoda Members approach us
Email campaign strategy has emerged as a crucial component of multi-platform publishing, even as wrong-headed observers have pronounced it DOA in recent years. The Mequoda Method highly values online newsletters
How do you define video publishing sites? Must digital magazines host their own video? Can they distribute via social media? Are platforms like YouTube and Vimeo fair game? We say
Worldwide publishing represents a daunting proposition for digital magazines: Audience development and digital advertising is tough enough domestically, and it's called the World Wide Web for a reason, so why
App-less in Seattle: the next frontier of multi-platform mobile development doesn't involve apps
Appearing erudite and august themselves, the August 3 cover of Time magazine features Presidents George W. Bush and
With the explosive success of Serial and Slate's Panoply, podcast publishing has emerged as a viable – and, more to the point, profitable – option for digital magazines. Audio content
Monitoring mobile advertising trends is a must for publishers aiming to monetize a platform that promises riches but has thus far eluded a precise formula for success. Digital magazines face
More and more, metered content is becoming de rigueur for digital magazines looking to generate higher revenues with higher quality product. As big believers in smart subscription strategies, we love
Recycling is associated with cutting costs, but is cutting costs a surefire sign of downward sales? Not when it comes to publishing and the smart publishers who have succeeded their
If we had to pick two words to describe the Mequoda Method, the first would be "multi-platform," which, as Don wrote recently, is the new normal for digital magazines years
“Imagine a world in which advertisers can seamlessly serve data-driven ads to the right user at the right time across channels and devices,” writes LiveRail Head of Client Services, Vijay
Now that we’re 5+ years into the advent of the iPad and responsive website design has penetrated to a point where it's now a must-have for Google-friendly sites, it’s become
The days of starting a magazine, sitting back, and watching the revenue roll in are over. Publishers must be vigilant in monitoring industry trends, establishing best practices, and monetizing content
The Jordan Edmiston Group Inc. hosted its 11th annual Media & Technology Conference for upward of 400 executives in January, focusing programs on the "The Convergence of Data, Marketing &
Even better, your opinion may have won you a free iPad Mini!
Over the summer we hosted a contest that asked you, our readers, to review our four new best practice
Major digital publishers want editors who have digital knowledge in addition to their editorial expertise. It’s also helpful when a new digital editor joins a publishing where there’s already familiarity.
An Email Marketing Manager is responsible for facilitating accomplishment of a company’s vision and values by maximizing the revenue resulting from opt-in email lists through optimum and sustainable promotion of
The Online Marketing Manager is primarily responsible for facilitating the accomplishment of the vision and values by maximizing the size of the website email lists, utilizing SEO campaign development, registration
The Online Marketing Director will lead the initiatives for the entire online marketing system. They will be primarily responsible for facilitating the implementation of the vision and values by
Who’s building digital circulation fastest? The top digital magazine performers are the under-the-radar companies you rarely read about
This is our final analysis (you’re welcome) of AAM’s latest circulation data from
Last Thursday we took a look at subscription website publishing’s best and brightest – those with the 25 highest Online Media Index numbers. The winners weren’t much of a surprise,
Last Tuesday we took a look at the 25 top magazines by digital circulation, according to data released by AAM for the period July-December 2013. That was a fun time,
If you haven't heard of Medium, it's a small little niche blog where everybody is the author. The top authors tend to be C-level execs and start-up founders and the
TIME debuted its new website last week and its design is so mobile friendly that even the non-mobile version has a three-line navigation menu up in the top left corner
