Stop wasting your money on unprofitable marketing channels
Losing subscribers without gaining new ones is a universal fear for any subscription-based organization, and rightly so. When a decrease in active subscribers
A Mequoda Audience Development System is a physical, turn-key content management system that is customized to help publisher's attract new visitors, convert them into email subscribers, engage them, and finally,
Your magazine and newsletter content is incredibly valuable.
There are, in fact, 10 well-documented content business models that can be used to build and grow your audience, revenue, and profitability. When
The companies behind the latest multiplatform media headlines include Time Inc., NatGeo, and Facebook
The beautiful thing about multiplatform media is that the possibilities for a digital publishing strategy are endless.
Online publishing strategies have grown exponentially since digital magazines have transformed the industry. It is, after all multiplatform strategy, and media companies are wise to maximize as many channels as
Use this road map following Mequoda's CAROTME framework to establish an economic strategy for your multiplatform magazine
Single-platform legacy media companies are widely out of favor with buyers and investors. That’s
Hire your multiplatform management team to lead revenue and avoid getting caught in the hamster wheel of trying to reach revenue goals before growing
Building a multiplatform publishing business is never
Online magazine subscription tactics will key digital publishing strategy in the coming years, as advertising challenges like ad blocking and viewability could force small and midsize, regional and niche, publishers
Join the hundreds of publishers who have dramatically increased revenue and profits using the Mequoda Method for multiplatform publishing success…
If I told you I could teach you Mequoda’s proven strategies
Whether you're outsourcing your Internet marketing services or building an internal Internet marketing services department, these 11 content marketing job functions are key
I've been running marketing services departments and companies
Publishers will grow quickly when they embrace an integrated multiplatform publishing system for audience, content and teams
Most multiplatform publishing companies didn't start out as multiplatform, unless you consider the web
Digital publishing success comes with a multiplatform publishing approach.
Digital publishers who recognize this are finding numerous way to reach their audiences, building subscribers from social media, through email, and funneling
Finding the right formula as a multiplatform media publisher means experimenting with methodologies while maintaining a disciplined approach to content. In other words, rotating tactics around a solid strategic core.
Mequoda Multiplatform Publishers build profitable Mequoda Pyramids with a Mequoda Matrix as their guide and a Mequoda Portal as their foundation…
Over the past several weeks, we've rolled out a foundation
The “World’s Largest Circulation Biblical Archaeology Magazine,” as Biblical Archaeology Review (BAR) bills itself, lives in a small niche, parented by a nonprofit organization. It’s dedicated to studying the oldest
How to manage multiplatform brand development
Successful publishing companies have reinvented themselves over the last decade into multiplatform publishers. The most successful of these online publishing companies deliver any information the
This free report from Mequoda Group discusses strategies for online publishing that can help develop multiplatform brands
(Nationwide)---These are a few questions to ask when working on a keyword strategy. For
Online Publishing Jobs
Interweave Press, a fast growing multiplatform media company, needs an executive with extensive online direct marketing and project management experience and skills. The Company is currently building two