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Tag: multiplatform publishing teams

Using the MBTI to Build Better Multiplatform Publishing Teams: Working Within Personality Types

While the Myers-Briggs Type Indicator (MBTI) began as a tool for self-discovery, it has become a widely used tool for building high performance teams in organizations. It provides users with a valuable self-diagnostic tool for seeing ourselves as others see us. It also gives us a shared context for understanding how others are different – not better or worse – just different from those around us.

Using the MBTI to Build Better Multiplatform Publishing Teams: Hiring To Lead Revenue

In previous weeks, we’ve talked about how using the MBTI can impact the development of your multiplatform publishing team. We’ve also discussed how different personality types can work better together in the workplace.

We’ve established that every effective multiplatform publishing company should have eight executive positions. If you’re a small niche publishing company with revenues less than $1 million per year and you’re the only employee, then you’re doing the job of all eight.

10 Top Multiplatform Publishing Posts of 2015

Our most-read multiplatform publishing posts of 2015 reveal a desire for better understanding of sponsorships, organization and cross-platform development
This year we’ve tackled everything from online advertising models, content recycling and building better multiplatform publishing teams in our Multiplatform Publishing Strategy articles. However, there are a few that have consistently been our highest read, commented on,

4 Interview Questions for Discovering Who a Potential Candidate Really Is

A few years ago we co-hosted a webinar with Bruce Elder, when he was the Principal at ghSMART & Company. Bruce gave our readers a ton of advice during this time about the costliness of mis-hiring, and how to hire better.

Have you ever hired an employee that wasn’t the right fit for your company? 50% of all hiring decisions are mistakes. When it comes to hiring a multiplatform publishing team, that percentage may be even higher.

Bruce recommended using The A Method to hire. It’s a detailed methodology developed by ghSMART & Company that objectively collects data from a potential candidate by using specific, tested criteria to help managers decipher if the person will fit within their organization.

Three Multiplatform Publishing Best Practices From the May 2014 Mequoda Intensive

At the fundamental level of multiplatform publishing, and as a basic principle of the Mequoda Method, we say that you can use your content to create other products. Live events are the best high-fidelity user experience, with the highest price point. However, most publishers will be very comfortable producing downloadable media, like books, special reports,