Advertorial, native ad, sponsored content, custom content—tomato, tomahhhto—it’s all a similar scenario: a publisher creates and/or publishes content paid for by a sponsor. Regardless of how we refer to it,
Our top-read audience development posts of 2017 give valuable insight into email and copywriting best practice methods.
We've put together our most-read audience development posts from 2017 on the Mequoda Daily.
Our top-read multiplatform publishing posts of last year talk about creating strategies to increase revenue and value for everyone involved.
Multiplatform publishing strategies were a hot topic in 2017, and
Multiplatform publishing companies that have made the digital landscape their home are able to experience advantages that other traditional publishers have not. Doing this, however, requires having the right people
Hearst, Vanity Fair, and Porter Magazine are multiplatform publishing organizations bringing in new employees for focused change
One of the most consistent changes we've seen throughout the digital landscape is the
Digital publishers shuttering Gothamist, DNAinfo; Condé Nast closes print side of Teen Vogue; BHG experiences new growth
Movement can happen quickly for digital publishers, especially in a space where evolutions in
The millennial demographic is one publishers often wonder about. Considering millennials into an audience development plan is a great idea for publishers, and we're now seeing some interesting evolutions in
If your goal is to generate subscriptions and advertiser and sponsorship revenue from a free or controlled-circulation magazine with a robust subscription and advertising website, the Mequoda Haven CXMS can
Recently Google publicly told publishers that they strongly encourage flexible sampling with their paywalls, through the use of metered paywalls and lead-in. You're likely familiar with metered paywalls where the
This year, our winner was Countryside Network, who launched their Mequoda System in February 2016. Countryside was founded in 1969 and today includes four farming-related magazines (Backyard Poultry, Countryside, Dairy
There's a new trend happening in the magazine world, and it's the magazine club model. Publishers everywhere are adopting magazine clubs, an all-inclusive membership model that can offer everything from
Multiplatform publishing companies Billboard and Time Inc. make personnel changes; Corporate Board Member Magazine acquired by Chief Executive Group
A morphing environment for some multiplatform publishing companies involves new talent in
Multiplatform publishers can generate revenue from users, from sponsors, or both. Consumer-focused portals that are sponsorship-based ask users to pay – not with money, but with time and information. They