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Tag: native ad

10 Multiplatform Publishing Lessons for Profitability in 2015

Over the past year, the Mequoda team has made many new discoveries regarding search optimization, audience development and subscription websites, but moreso than ever, we have spent time working with publishers on their multiplatform publishing strategy.

More Growth Predicted In Native Advertising

Is native advertising important to your publication? Native advertising comes with a various amount of value, and that is spurring an increase in spending on native advertising, and predictions of continued growth to come.

Native Advertising Popular With Media Companies

Whether you call it content marketing, native advertising or sponsored content, media companies are utilizing unobtrusive advertising to their benefits.

Native Ads Used By Most Publishers

Have you turned to native ads for your publication? eMarketer is reporting on some data from Mixpo that shows the use of native ads by publishers.

Native Ads Come To Print

Native advertising has been an interest to many digital publishers. Now, one major publisher is touting the notion that it has run the first native ad in print.

Native Ads Offered from Men’s Health

When your mobile traffic accounts for more than half of your total website traffic and your a major name like Men’s Health, you can bring native advertising directly to advertisers, or so reports Ad Exchanger.

Content Monetization: Editorial Analytics Are Key

Uyen Tieu, co-founder and CRO of Rumble, writes on MediaBistro that analytics can help publishers unlock their editorial content’s potential on both the reader and business sides. In fact, she says, they are necessary to stay competitive.

Audio Articles a Trend for Publishers

Such publishers as Forbes and Time are focusing on the implementation of audio for both editorial content and site advertising, Digiday reports.

Mobile Innovations a Response to Ad Market

As they grapple with uneven mobile ad rates and inventory, publishers are looking inward to construct new models.

Mequoda’s Top 10 Multiplatform Publishing Posts

Multiplatform publishing focuses on three main types of content: online, offline and live. More specifically, websites, email, magazines, video, books and events.

Our most popular multiplatform publishing articles covered the spectrum of producing white papers, to publishing on different tablets, to publishing blogs, video, websites and creative ads.

Condé Nast Embraces Native Ad Model

Though two of its principal brands – Wired and Vanity Fair – already utilize them, Condé Nast is officially adopting native advertising at scale.

Comment Sections: The Next Frontier for Native Ads

Making the natural progression from the top of content pages to the bottom, publishers are scrolling down – way down – to find more spots for native advertising.

Digiday reports that The New York Times, Rolling Stone, Us Weekly, and Evolve Media are among those publishers pioneering the use of comment sections for the placement of native ads.

WSJ Launches Native Content Division Today

Well it looks like The Wall Street Journal likes native advertising so much they decided to launch an entire native content division.

New Platform Turns Your Content Into Native Ads

Turn your content into a native ad with the click of a button? It sounds like a magic trick

HeraldScotland Maintains Growth Despite Paywall

HeraldScotland is reporting that it has been maintaining audience growth despite its tight paywall. A staff reporter writes, “HeraldScotland – the only platform in the ABC list to operate a subscription paywall – recorded 66.1% growth for July-December 2013, compared to the same period in 2012.”

Native Advertising Gets Its Own Lab at The Guardian

eMedia Vitals is reporting that The Guardian has launched a new Guardian Labs division.

Glamour Using Celebs to Draw a Bigger Audience

Glamour is pulling out the celebrities to boost its audience. Ad Week has a new report about Glamour’s new celebrity editors, Emma Bazilian writes, “Glamour is reaching outside the traditional editorial box for its two newest columnists: Parks and Recreation star Rashida Jones and Girls’ Zosia Mamet.

Moms Most Likely to Click on Your Email Marketing CTA

A new study from eMarketer says that 91% of moms – who Forbes holds responsible for “80-90% of all household decisions” and dubs “a very powerful and influential demographic” – use their smartphones for email.

Native Advertising Going Interactive

The next step for native advertising is interactive. ClickZ is reporting that the next generation of native advertising will be interactive. The new ad units use featured stories, video and mobile units. Tessa Wegert writes about one such new technology,

PopSci Axes Comments

Popular Science took the necessary steps to clean up their online community. They’ve permanently disabled comments, all in the name of science. Suzanne LaBarre, online content director for Popular Science writes

Native Advertisements Are A Digital Publishing Trend

Native advertisements have become very popular with all kind of publishers. Below is a quick look at this recent digital publishing trend.

Did People Just Invent the Best Subscription Model Ever?

The New York Times is reporting that People is changing its subscription model. Christine Haughney reports,”On Monday, the magazine is introducing four new subscription packages. It is trying to attract younger, tech-savvy celebrity fans with a $10 annual subscription to its new CelebFood and CelebWatch apps.

Big Reveals in SEO and Promising Changes for Tablet Publishers

Publishers using Adobe DPS for their magazine apps should be thrilled that their most recent update includes the ability for users of the app to “pin” their favorite articles. If you’re using the platform and are a craft or food publisher, especially. Additionally, they’ve added GPS abilities which makes for some pretty creative advertising opportunities. In theory, a publisher could set ads to display by certain advertisers in different cities. Or, if you’re a location-specific publisher (like Seattle Weekly or Rhode Island Magazine) you can display certain content based on location.

Native Ads Aren’t New, Time to Ditch Yahoo Accounts, Advertisers Get Picky

All this hype about native ads gave us a chuckle in yesterday’s weekly Mequoda editorial meeting. In case everybody’s forgotten, native ads aren’t new, a fad, or even advertising’s hottest thing. Remember advertorials? Magazines have been selling them, and publishing them, for decades! Digiday’s interpretation made me laugh, saying the name switch is like “putting lipstick on the advertorial pig.” Some would disagree because the ads are supposed to replace traditional online advertising, but AdWeek editor Mike Shields tweeted early on, saying “we’ve had ‘sponsored sections’ since 90s. Ditching banners is what’s revolutionary.”

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