First things first: What are native ads, as we know them today? Native advertising is sponsored content crafted by marketers, often in collaboration with in-house studios at digital magazines, that's
Hide in plain sight and make your advertising messaging look like regular content to block ad blockers
Ad-blocking software has been around almost as long as people have had personal computers
Despite the proliferation of platforms, channels, and technology, ad engagement hasn't exactly gotten easier for publishers and brands. Whether it's the ad blocking craze that seems to be taking over
Publisher acquisition news is often pretty predictable and ho-hum, but sometimes a deal comes along that not only captures the imagination, but also truly crystallizes the state of the industry.
There's no doubt that niche content is the name of the game, at least if you're playing the game using the Mequoda Method. But digital magazines can't expect to slap
Mastering mobile email marketing might sound like it's low on the list of priorities for digital magazines, but, in reality, it's rapidly emerging as one of the most pressing skills
The good, the bad, and the ugly (but mostly good) wrapped up in a semi-formal LinkedIn ads review
Advertising your business on social media, particularly one like LinkedIn, is a tricky
Content marketing is more than advertorials, but they're certainly a big part.
When you think of content marketing, you probably think of blogging. Blogging is certainly a big part of content
App-less in Seattle: the next frontier of multi-platform mobile development doesn't involve apps
Appearing erudite and august themselves, the August 3 cover of Time magazine features Presidents George W. Bush and
Monetizing social media by converting side-door traffic into subscribers is one of the most important challenges publishers currently face. Convincing curious visitors to sign on as customers via quality content
Over the past few years, publishers have been wringing their hands over the failure of digital advertising to come to their rescue as print advertising revenues continued to evaporate. You
Mobile programmatic is the next frontier for publishers looking to generate digital ad revenue, and some believe it could finally give digital magazines the opening they need to establish a
We've covered the question "What is native advertising?" several times, stressing that it's not a new component of publishing revenue, but rather a fresh take on advertorial for the digital
Mobile content strategy is wide open these days, as publishers strive to make the right moves toward monetizing a burgeoning medium and avoid blowing a golden opportunity. But mastering mobile
Generation Y, the millennials, were born in a hugely broad span of time for a "generation," which is between 1977 and 2001.
Depending on the pundits you read, those years may
With these new-age advertorial examples, you'll re-think your native advertising game
Sixty seven percent of Americans think advertorials, also known as custom content, or native advertising content -- add value to
There are plenty of digital newsstand options in today’s landscape. If you have a limited budget, don’t waste time by publishing on the wrong digital newsstand. Which should you be
Predicting the publishing future is no mean feat: Most magazines are too busy pivoting in and out of trends to get ahead of the game. But it's our job to
Are the robots finally taking over? Does the emergence of programmatic ad sales as a preferred revenue model signal a sea change for publishers? And, if so, are you ready?
Today’s new media landscape can be utilized to better serve your business
Have you embraced new technologies and trends within the online publishing environment?
By now we’ve all heard about the benefits
Another week, another new social platform! Plus more video models and one of our favorite topics: niche publishing.
Let's take a look at three articles tackling these trends from the always
With emergent factors like video, viewability in a mobile world, and website revenues rightfully obsessing digital publishers around the world, finding solid data to focus the head-spinning stream of opinions,
While the problems publishers deal with can seem to multiply with each passing week, the good news is that technological advances, best practices, content innovations, and other digital publishing solutions
Native ads have been around for a while, although they have gone by many other names in the history of media over the centuries. The legal concerns that come with
With our blog, we aim to achieve a nice balance of posts that comprise the "Free Advice" we promise in our navigation bar. This combination includes best practices, case studies,
Ken Doctor writes in a recent Nieman Lab post that the resurgence of email newsletters, among other trends often associated with the digital era, are actually longstanding practices that have
The Economist Intelligence Unit recently released "The Rise of the Marketer: Driving Engagement, Experience and Revenue," a new report that hones in on 2015 marketing trends for companies hoping to
Native advertising is content that is created to subtly promote or sell a product. It is also referred to as an advertorial. Most often, this content is sponsored by a
Native advertising on some of the most popular digital magazine sites in the world will be produced by Condé Nast editorial personnel, the Wall Street Journal reports.
Ev Williams' Medium – the long-form digital publishing platform that launched a couple of years back – has steadily grown in both audience and users, crossing off each item on
When your mobile traffic accounts for more than half of your total website traffic and your a major name like Men’s Health, you can bring native advertising directly to advertisers,
Keith J. Kelly reports in a recent New York Post Media Ink column that two-thirds of online readers are looking for advertising that tells a story rather than pushing a
Magazines like Entertainment Weekly, Money, Food & Wine, and Real Simple will get a boost from parent Time Inc.'s new native ads unit. The eight-person team will handle sponsored content
Joe Hyrkin writes in MediaPost's Publishing Insider that short teasers and social media are funneling readers who seek more substantive magazine-style journalism to the right forums for long-form content –
DailyWorth, a publisher focused on finance news and advice for women, is taking the Forbes approach to content.
The newsletter started by Amanda Steinberg in 2009 and now 850,000 subscribers strong
With its split from Time Warner official as of last Friday, Time Inc. now faces an uncertain future as the largest magazine publisher on the planet, with 95 brands to
Digiday recently introduced us to some publishers who are tearing down that wall, as it were, in an effort to build better native advertising. Mental Floss, Dennis Interactive, and Say
Digiday reports that Bloomberg is offering advertisers its number-crunching expertise to produce native ads from a platform called the Bloomberg Denizen.
KBS+ venture capitalist Taylor Davidson discussed the programmatic advertising model with Digiday recently, offering five indicators that publishers and buyers are finally tapping its power.
Earlier this week, Forbes Chief Product Officer Lewis DVorkin riffed on the publisher's high performance on mobile, with half of its audience coming from smartphone and tablet traffic. DVorkin describes
Evolve announced recently that it will offer Nielsen Online Campaign ratings with the social video ads dotting its roster of enthusiast magazines. The move makes it the first company to
Making the natural progression from the top of content pages to the bottom, publishers are scrolling down – way down – to find more spots for native advertising.
Digiday reports that
First Look Media has been getting a lot of buzz lately. Partly because the media company is backed by eBay founder Pierre Omidyar and its star reporter Glen Greenwald.
