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Tag: newsletter open rates

More Newsletter Open Rates: Taking a Look at the Times’ Numbers

Yesterday, we relayed MediaPost’s news about the Movable Ink study finding that mobile email marketing has eclipsed desktop open rates, which is great news for multiplatform publishers who have Email Marketing Systems. As email shrugs off the greatly exaggerated reports of its demise and re-establishes itself as a strong audience development tool, newsletter open rates have become a more important area of focus for digital magazines and other brands.

The Mequoda Method has long emphasized newsletter open rates as a key strategic point of multiplatform publishing, but even we were taken aback by The New York Times’ success when it comes to the art of email. So, we were interested to learn more in Digiday’s recent article about the Old Gray Lady’s staggering 70% yield.

Increase Email Open Rates by 125% – Produce Phenomenal Content

If you think email is dying, you’re just doing it wrong.

You’re a superhero. You’ve got the villain right where you want him. You’ll save the world, rid it forever of this foul knave, usher in an era of peace and prosperity, if you would just use your superpowers to put him away. Your moment of

Notes and Quotes from the FOLIO: Growth Summit

Magazine publishers discuss how they’re going to save their brands through online publishing

This week I was in Chicago attending and presenting at the FOLIO: Growth Summit.

“It’s not enough to make drastic cuts and then hunker down,” said Tony Silber, general manager of FOLIO:. “You need to be taking the initiative, looking at doing the things you do better, looking at doing new things. That’s what this year’s FOLIO: Growth Summit is all about.”

And that it was.

Using Paid Media to Build Email Circulation

Paid media programs balance your Internet marketing system

While patience is a required virtue for earned media programs, paid media programs offer the Mequoda Marketing System operator the opportunity for quick results with a reasonable ROI (return on investment). Each of these programs involves finding and buying traffic by spending money to buy advertising, leads or lists.