Digital magazine publishing is and continues to be the current and next frontier, with unlimited revenue stream options coming from creative use and integration of text, images, video, social content,
Advertising and website strategy evolves as publishers find the best channels, advertisements, and processes to follow. Today we're looking at some new elements to online advertising.
Last year ended with a major push by digital publishers to position themselves differently in the digital landscape. Some acquired companies that make them relevant to a broader audience, while
The Association of Magazine Media (MPA) released its Top 10 magazine brands for the first half of 2016 on July 28, along with its most current audience data taken from
SimilarWeb data determines that organic SEO for publishers is a strong play
Organic SEO for publishers is a key component of the Mequoda Method, one that can even permeate social media
New Nielsen Catalina multi-year media survey yields some interesting results on magazine marketing strategy
When we talk magazine marketing strategy, typically we're talking from the point of view of publishers. But
Digital magazine distribution and consumption will receive the Audit Bureau of Circulations treatment; plus, Google follows Apple's lead and Time Inc.'s vision
Digital magazine distribution, readership, ad views, and more are
The Association of Magazine Media (MPA) released its Top 10 magazine brands on April 28, along with its most current audience data from March of 2016. The findings, compiled by
Association magazines have potential for B2B publishing success; plus, Facebook Instant Articles, the latest personnel moves, and more
Can association magazines transcend membership readers to engage in some serious audience development?
Three years ago, Nielsen published an article that predicted "multi-screen [advertising] campaigns will be very important in three years." Multi-screen advertising, which a more common term in television advertising,
What if you want to learn a little more about your magazine competition? You can't just go up to them and ask. I mean, maybe you'll bump into their marketing
The benefits of video advertising increase as trends are discovered, users are targeted, and call-to-action buttons are put into use.
Although consumers don't generally love the 10-15 seconds of advertising they
Since its inception in late 2014, we've been paying close attention to the Association of Magazine Media's 360° Brand Audience Report, an innovative data study of digital consumption, as well
Over the past few years, publishers have been wringing their hands over the failure of digital advertising to come to their rescue as print advertising revenues continued to evaporate. You
All roads lead to viewability. This is not digital advertising news for anyone paying attention. Without it – or without a plan to establish it – publishers could be in
The Association of Magazine Media (MPA) released its first-quarter 2015 Magazine Media 360° report, and the year-over-year data is encouraging for online magazine publishing companies.
The Association of Magazine Media (MPA) released its latest Magazine Media 360° report – tabbing year-over-year numbers for February, along with the top performers in the magazine publishing industry –
The Jordan Edmiston Group Inc. hosted its 11th annual Media & Technology Conference for upward of 400 executives in January, focusing programs on the "The Convergence of Data, Marketing &
Any and all recent discussions about digital advertising trends – including this one – make mention of native advertising. Some publishers have embraced it, while others are wrestling with the
The Association of Magazine Media (MPA) released its most current industry numbers, building onto its monthly report with an accumulated six months' worth of audience data from August of 2014
Ad viewability on mobile devices is an emerging issue for publishers, and Facebook – along with the Media Rating Council – has taken the lead on developing workable measurements.
The Association of Magazine Media (MPA) released its "Top 10" magazine brands on Jan. 7, along with its most current industry numbers from November of 2014. The findings, compiled by
Evolve announced recently that it will offer Nielsen Online Campaign ratings with the social video ads dotting its roster of enthusiast magazines. The move makes it the first company to
A recent partnership between Nielsen and IAB is designed to provide better mobile audience metrics to publishers and marketers.
Nadia Cameron writes, “The program is being jointly funded and delivered by
While many publishers are taking most of their content online, Meredith is doing the opposite. Ad Week is reporting that Meredith has launched Allrecipes magazine. Lucia Moses writes, "With ad
Website usability tests are performed to determine if websites are functioning correctly. If they aren’t, users will have a hard time executing on their desired tasks, leading website publishers to
Statistics dictate the need for certain changes to email marketing strategies
Email marketing is getting more important to consumer marketers. More users and looking at email content on their mobile devices
For those publishers trying their hand at mobile email and mobile site design, they need to pay close attention to two main things: device guidelines and best practices.
Device guidelines remain
In a digital world where engagement is vastly important, video content, when used appropriately, can help boost website traffic and audience interactivity
Have you been looking for innovative ways to generate
Website usability tests are performed to determine if websites are functioning correctly. If they aren’t, users will have a hard time executing on their desired tasks, leading website publishers to
Do you know your inbox placement rate (IPR)?
Email usage has remained solid for years, and its popularity will likely grow due to mobile devices like smartphones and tablets. A new
There are many ways to share content online; are you utilizing the most popular methods?
Nielsen Online and AOL released an April 2011 report entitled “Content is the Fuel of the
Nielsen data shows promising signs for tablets
Tablet devices are gaining popularity among owners.
Recent data from Nielsen shows that 77% of tablet users are using their tablets to perform actions that
New research conducted by Nielsen might provide the answer
Advertisers have been working for years to increase the click-through rate of their online ads.
As the average click-through rate is .09%, advertisers
From mobile to video, consumers require one main thing
Unchartered territories are used for marketing in modern times. In addition to social media being a marketable medium if done carefully, mobile
Scott Kurnit, founder of About.com, hopes so
Do you remember the first advertisement you saw on the Internet? I surely don’t.
Scott Kurnit, the founder of About.com, wants that change. Moreover, he
Statistics on those interested in buying digital devices
With the holiday shopping season here, it’s worth taking a look at potential hot ticket items that can impact our industry.
For instance, the
According to a new Nielsen study, women like sharing online video, especially funny or entertaining ones
Apparently, women between 25 and 44 have very similar priorities. We are viewing and
How About.com focuses on creating content instead of selling products
The economics of online publishing vary from publisher to publisher. Whether you sell products, ads, sponsorships, or make money in other
The iPad is the highest-scoring product in consumer satisfaction – EVER! - according to ACSI*
Connected devices, like tablets, smartphones and eBook readers, are changing how some consumers engage with
Need Grows for Strong Mobile Web Presence
In a September 14 posting titled Rise of the 'Apps Culture,' Pew Research Center wrote that 82 percent of Americans are now cell phone
What can we learn from the Internet habits of baby boomers
Baby boomers,* as a group, are 78 million strong in the US alone. This group has tremendous buying power
You can’t afford to ignore social networking sites
It's important to establish yourself now on social networking sites. First, users are spending increasingly more of their time on social networks, even
In addition to a new experience for content users and content producers alike
When I think about new technology, the words “smaller” and “faster” pop into mind. One of the turning
The majority of content discovery, as much as 70% according to Nielson, are referrals from search engines and portals like Google, Yahoo and MSN. With social networking sites like Wikipedia,
