Why adding a job board to your website could both increase revenue and help the economy
Just because the economy isn’t doing so hot right now, doesn’t mean that every business
Interweave's acquisition of the oldest, continuously published magazine for painters and three related publications expands its footprint into arts media, entering the drawing and painting markets for the first time
Paper Prototyping
If you are only testing usability AFTER your site has been developed, you are only looking for validation, not actual usability. But how can you test a website that
Why settle for one million subscribers, when the revised online publishing strategy by the News Corp. Chairman expects 10-15 million?
When you pay $5.2 billion for the leading financial daily and
These internet marketing tips can help your website’s ads generate more revenue
Banner blindness is a real problem for publishers and advertisers. Banners that are not seen are not clicked, lowering
Have you ever wondered how your online revenue stacks up against your competitor’s?
Work in the dark no more. Estimating a competitor's online revenue is easier than you think and requires
If there's a new blog born every half second, how will yours get noticed?
The average blog reader views 77% more pages than an average user, and believe it or not,
Looking back on an expert's claim that website usability testing proved promotional language imposes a cognitive burden
It's nearly a decade now since website usability expert Dr. Jakob Nielsen proclaimed that
Mequoda views Internet Hubs as one of the most important website archetypes available to a publisher. Without a well-designed, well-marketed Internet Hub, an online publisher is forced to rely on
Choosing the right business model and supporting infrastructure for any business is a key strategy for business success.
Mequoda uses the term "archetype" to help understand and categorize kinds of sites.
Perhaps you're confident of the words you must use on your website but not how they should be organized. Our usability expert, Roxanne O'Connell, likes to make that a job
If what we learned in Psychology 101 is true, the basic motivators of human behavior are simple: humans seek pleasure and avoid pain. You either have something you don't want
The Incredible Website Usability of Craigslist.org is a Key Component in the Success of this Community Phenomenon.
Craigslist.org (CL) was a simple online community classified site started in 1995 by Craig
What both types of CEOs have in common is the need for someone to execute their Internet marketing strategy on a day-to-day basis. Enter the Internet Marketing System General Manager
Discuss the online publishing job responsibilities, key metrics, goals, objectives and activities for the managing editor of a vertically integrated new media organization
Reviewing a website published by Jakob Nielsen is a little like giving driving lessons to your father. It feels as though the roles ought to be reversed. Nielsen has a
TheBookStandard.com describes itself as "the all-inclusive online destination for publishers, retailers, librarians, agents, authors, distributors, studio executives, screenwriters, publicists, book groups and more!" It's an accurate description.
VNU Business Media, publisher
When Editor Don Nicholas asked me to review BlueDolphin.com, I was a bit hesitant. After all, he served as the Company's CEO from its inception until 2003, when he ventured
Senior citizens are the only minority group that everyone is trying to get into! They generally have some money, so many smart marketers are trying to sell something to them.
