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Tag: online advertisements

Programmatic Advertising For Digital Publishers

Programmatic advertising is growing in the digital marketing world, and that world coincides closely with the digital publishing industry. Do you know what programmatic advertising is or how it can impact your business?

15 Digital Revenue Ideas for Target-Interest Magazine Publishers

How to generate more revenue as a target-interest magazine publisher
Our friend Carl Landau run the Niche Digital Conference. The conference is about generating more online and mobile revenue for niche magazines. Carl shared with us a list of 15 digital revenue ideas for target-interest magazine publishers from last year’s conference:

1. Create new content for your website,

Week in Review: August 27th, 2012 – August 31st, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Tips to Keep in Mind While Selling Online Advertisements

Insight taken from Dan Ambrose, online advertising expert

New types of online advertisements are intriguing. They are a bit different than traditional advertisements and are welcomed by consumers.

Regardless of the acceptance of new online advertisements, it’s important to keep other parts of online advertising in mind as well, since it’s not just about creating media-rich advertisements that viewers will enjoy. Online advertising also includes capturing new revenue streams, selling integrated programs, designing factors for accommodating online advertisements and successful sales strategies, among others.

5 Tips for Increasing Conversion Rates

The main point of online advertisements is to gain conversions.

Landing pages need prominent conversion architecture to successful convert casual visitors into email subscribers.

Successful conversion architecture is clearly labeled, above the fold and simplistic in nature. Whether the website is selling a product or offering a free signup for an email newsletter or a complimentary download, the positioning and language of the landing page’s conversion architecture needs to be the main focus.

Week in Review: July 23rd, 2012 – July 27th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Writing for Online Advertisements

From Facebook to PPC, all online advertisements have some elements in common

Online advertisements have some traits in common. Although the content will always change and be dependent upon industry expectations, there are some elements that should always exist in popular ads.

A recent article on Search Engine Watch points out the five elements used in ad copy. Their article particularly focuses on ad copy for PPC campaigns, although the same rules apply for any type of ad copy you are creating. Let’s take a look at these elements now:

Week in Review: January 10th, 2011 – January 14th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Web Advertising Growth in 2010

Advertisers will spend more on Internet ads than on print newspapers by the end of 2010

We are upon a historic note.

Online advertising will grow 13.9% to $25.8 billion for the entire year of 2010. When it comes to print, advertisers are expected to spend $22.78 for the year of 2010. This statistic is down 8.2% from 2009.

This is the first time ever that online advertising will top print advertising for an entire year.

3 Tips for Writing Better Text Ads

Getting viewers to click on your text ads is easier when you follow these tips

Online advertisements are a topic of discussion these days, not just because of their effectiveness, but also because of changes that are taking place within its industry.

For starters, did you notice that Google recent changed its “Sponsored Links” section of its website to simply “Ads”? This alone has stirred the pot of curiosity and has pundits and bloggers speculating reasons as to why this move was made.

Information is Not Advertising

A different way to look at contextual ads

I recently attended a seminar in Philadelphia called the AdWords Seminars for Success. The presenter was Brad Geddes, the founder of bg Theory and a long time Internet marketing veteran.

The seminar discussed many aspects of Google AdWords, from writing text ads to testing different variations.

An interesting concept I was exposed to during both days was that “Advertising isn’t advertising when it’s information.”

Week in Review: October 25th, 2010 – October 29th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Online Advertising and Website Design

A few tips to sell more online advertisements with strong website design

Website design isn’t just important to the users that visit your website, it is also important to the advertising that you want to engage in with your website.

Every online publisher wants to have a highly efficient and effective website. Having this type of website will encourage return visits and generate revenue through direct product sales as well as online advertising.

When it comes to offering online advertising on your website, are you capable of doing so? Is your website designed properly so that online advertisers will want to work with you?

WritersMarket.com Website Design Review

WritersMarket.com is a Pay-For-Access, Online Database of Incalculable Value to Freelance Writers that Cross-Sells Print Publications and other Products Owned by its Publisher as it Helps Build a Priceless Customer List
Online databases sold by subscription are big business for LexisNexis, R.R. Bowker, Thomson and other traditional publishers of directories.

The idea makes a lot of sense. An online directory is easier to update and keep current, and the costs for manufacturing and delivery are minuscule compared to those of a printed volume. Major directory publishers generally offer both print and online versions and these can be very pricey.