Magazine circulation numbers are by definition always changing, but we’re at a crucial juncture when it comes to these stats.
For instance, it’s hard to believe, but the Alliance for Audited Media is just now establishing standards for magazine apps, because they’re helping publishers with audience development. And elsewhere, recent numbers give us a good idea of which niche magazines are succeeding, and which aren’t.
We’re not digital-and-damn-the-torpedoes here at Mequoda, believe it or not. While digital magazines are our focus, we believe there’s room for print in multi-platform publishing; while Mequoda Members approach us to help them transition to a mobile and desktop existence, many retain their print properties and find success in doing so. But what about those rare breeds who go from digital to print? Allrecipes, a Meredith title, is one such example, and they’re flourishing with an increased rate base. Other publishers are focusing on online circulation with recent news from audit houses.
Online Content Marketing Management: Finding the hidden assets that can fuel your online marketing program
A bonanza of previously published content can be reused to attract search engine traffic and build links to your website.
In the beginning of this section, you went over quickly the various job descriptions required to run an online publishing business. I’d be helpful to see that list here so I can copy and paste once, instead of having to pause repeatedly and write all of that down. Thanks.
How your print publishing team translates online
Learn how one special-interest consumer publisher increased his magazine circulation with a simple change to the page footer on every page of his print magazine.
“We have used the Mequoda System to create five successful membership programs that leverage our 227-year-old brand and the many books, calendars and issues we produce."
- Paul Belliveau, Vice President New Media and Production, The Old Farmer’s Almanac
“We partnered with Mequoda to create two successful all-access membership programs that are completely independent of our legacy advertising driven business.”
- Stuart Hochwert, Founder and CEO, Prime Publishing
“Even though we are a digital-only publisher, we’ve been able to adapt the Mequoda strategies to dramatically increase our revenues in less than 12 months.”
- Hampton Stephens, Publisher, World Politics Review
“Our all-access membership program includes our print edition, our amazing New England Travel Library, and our new PBS television series. We may have been founded in 1935, but our current strategy is fully multiplatform and digital.”
- Brook Holmberg, Publisher, Yankee Magazine
"We leveraged the Mequoda System and software to create two new capstone membership programs that have reignited our revenue growth."
- Ed Coburn President Cabot Wealth Network
