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Tag: online magazine advertising

Digital Ad News: Blocking Still a Stubborn Issue

You don’t need us to tell you that the digital ad news when it comes to anti-ad-block efforts is not necessarily good. The efforts of digital publishers to block ad blockers are being undermined by a prevalence of viewability problems, chief among them software that grows ever more sophisticated in its ability to shield readers from digital advertising.

Online Magazine Advertising News: Mobile, Branded, Programmatic

Online magazine advertising is growing exponentially, especially on mobile, but there’s much to be sorted out before it can truly serve as a cornerstone revenue generator for all digital publishers. Ad blocking programs, ad viewability issues, and cross-device targeting pose problems for many publishers.

On the flip side, even all of the options and advertising methods available to digital magazines can be daunting. We can help with that by providing case studies and best practices.

And AdExchanger can help by filling us in on industry news and trends. Let’s take a look at what they have this week!