After you have a keyword universe developed, how do you make sense of all the data? A keyword universe, which is the backbone of online marketing efforts, typically consists of
A change that editorial directors need to pay attention to
Put an online editor job underneath a microscope; what do you see?
The initial look shows a content creator; someone who understands
The Mequoda Summit West 2012 will be a popular destination for online publishers this coming April.
Those in attendance will be Mequoda alumni who have attended past events and are
There's no doubt about it—publishers got much smarter about their online marketing strategies this past year. It's not clear which empire(s) paved the way and made it "ok" for everyone
Search engine optimization no longer exists with an absence of social media. Now that Google credits "likes" and "tweets" so significantly in their algorithm, it would be pretty hard to
The rules have changed. Running an online business is an evolutionary process that changes quicker than most business owners are familiar with.
Beyond the changes, running an online business is
49 steps, including organic and paid marketing options, for running a successful online business
A proven approach to digital publishing being utilized by major brands incorporates the use of SEO, SMO
The Importance of Marketing on All Fronts
I heard something very interesting in a recent phone interview that I conducted with Craig Huey (pictured left), the publishing entrepreneur and longtime SIPA
During today’s live webinar on landing page testing and optimization, you will discover how to perform the best possible landing page tests
In the Mequoda Daily yesterday, we showed an example
Creating a Strong Online Persona Makes Sense
Here’s some good advice from Max Drucker, chief executive of Social Intelligence, a California-based company that “navigates the complicated landscape of social media” for
Discover what are believed to be the most important metrics for measuring the performance of your online business
In the digital landscape, Internet marketers have the opportunity to measure many activities.
What
Share your articles in style with one of these social media WordPress plugins guaranteed to increase tweets, likes and +1's
Before the Internet, one of the ways we shared information was
Social Media Updates for YouTube, Twitter, Facebook, Google and LinkedIn
In the past few months, there have been some noteworthy social media updates to the platforms that we use in our
Matt Bailey, Founder and President, SiteLogic, Canton, Ohio
What was your first job out of college and how did you get into this business?
Wow. On the face of it, there is
About the Chief Marketing Officer position
TSINetwork.ca is seeking a Chief Marketing Officer to lead their Direct Response marketing efforts. To fit this position, candidates must have a decade or more
Leading dot-com companies from 2000 have almost the same market cap as today’s leading social media companies…should there be worry?
A potential social media bubble has recently become a hot topic.
In
SIPA Members Get in the Tweeting Swing
At a speech earlier this year, best-selling author David Meerman Scott—who will be the SIPF Awards Luncheon keynote speaker at the upcoming SIPA 2011
Take Advantage of Peer Influence, Bernoff Urges
Josh Bernoff, senior vice president, idea development, Forrester Research, has an IDEA, and he will be coming to SIPA 2011 on June 6 to
Suggestions for landing page optimization that will help your landing pages perform better
Have you put enough attention into landing page optimization? If you’ve made the four mistakes listed below, then
A look at our half-day intensive on SEO at the Mequoda Summit West 2011
In the Mequoda Daily yesterday, I discussed persuasive online copywriting.
The skills associated with SEO copywriting will be
For the good of list-building: It's finally acceptable to add a little "POP" to your website homepage design
We don't like to call them popups; we like to call them "floaters".
Closing Gender Gap Can Open New Dialogues
Sue Gardner, executive director of the Wikimedia Foundation, the organization that runs Wikipedia, recently told NPR’s “On the Media” (a wonderful show) that, "87
Online publishing tips for forward-thinking editors and marketers
It's 2011 and most colleges are only beginning to teach their marketing students social media. If you're an editor who went to school
Interweave certifies 85 employees in content marketing best practices
In the past, some employees would take it upon themselves to become acquainted with digital skills necessary in performing their jobs effectively.
In
New ‘Confidence’ Law May Need Your Attention
On Dec. 29, 2010, President Obama signed Bill S. 3386 into law, the “Restore Online Shoppers’ Confidence Act.” The vote passed by unanimous consent
Exhibiting Tips for Drawing People Over
The SIPA online marketing forum has been snap, crackle and popping with discussions the last few days. One of the questions that has created the
The Mequoda Method, when run as a repeating cycle of management behaviors, creates an audience- driven, continuous-improvement media management system.
Mequoda is a term coined by Internet entrepreneur and website developer
Order this new, 90-minute webinar, co-sponsored by Mequoda and SIPA, and discover how to increase visibility, email conversions and revenue with search engine optimized content.
Affiliate Media Inc. is a two-time Inc 500/5000 award-winning online publishing company focused solely on the affiliate marketing space.
Affiliate Media Inc. is looking for a rock star Managing Editor for
This free report from Mequoda Group discusses rapid conversion landing pages and how they can benefit online publishers
(Nationwide)---Successful online marketing often involves building a database of potential customers. This database
The emergence of new entry points makes online marketing more complicated for publishers.
Our customers — the consumers of the information you and I publish — now have more options than
'Times' Is a Changin’ Towards Niche-Audience Approach
“All of a sudden we are doing something we have never been able to do at The New York Times. We are creating this
Charging for Access More Than Open/Shut Case
The SIPA online marketing forum recently brought up the issue of newspapers charging for access to their websites. This came in response to the
How to write a proper press release tweet
When a company is asking whether or not they should tweet their press releases, you might think, "well duh". Or to put it
Improving Your Website, Renewals and Social (Media) Skills
With the Miami Marketing Conference coming up in less than two months, we want to spotlight some of the accomplished speakers who are
This free report from Mequoda Group discusses 12 landing page templates and how to maximize Internet marketing conversion rates by using the correct one
(Nationwide)---Many pages of a website are landing
e-books Milestone Ignites Lively SIPA Forum Chat
An interesting discussion took place recently on the SIPA online marketing forum. (This is one of the top member benefits.) It began when someone
Our Rapid Conversion Landing Page Optimization Guidelines free report includes eight steps for creating high performance RCLPs
Download our free report Rapid Conversion Landing Page Optimization Guidelines now
Building a database of
What we mean by a Mequoda System and why you should care
Here at Mequoda Group, we often are asked what we mean by a Mequoda System, especially now that our
A superb editorial management strategy is the key to a successful, organized online marketing and audience development system
We have a giant collection of best practices for online editors in our
Are there SEO copywriting lessons to be gleaned from the Beloit College Mindset List?
Do you ever feel old and out of touch with popular culture?
I knew I was no longer
Periodical publishers have historically considered content to be disposable—generated once for use in a periodical or book and then discarded. Publishers who use the Internet to recycle, reuse, and republish
Examining the Ties That Bind Between Marketers, IT, Copywriters and Customers
At the much-anticipated Marketing Conference in Miami, Nov. 10-12, Greg Krehbiel of The Kiplinger Washington Editors will lead a session
Discover new landing page templates when you re-define "landing page"
Many people think that a landing page is just one type of page.
Actually, many pages on your site are landing pages.
