Download our new report (for free) and learn how to maximize your Internet marketing conversion rates by using the right landing page template for the job
A landing page is an
OptionsHouse has an exciting opportunity for an Online Marketing Director. We are a national online options and stock retail trading brokerage. Our company is aggressively expanding and looking for talented
2007 was a great year for online publishing, and the digital world in general. Here are our favorite bits and pieces.
In light of the new year, we thought we'd give
Paid media programs balance your Internet marketing system
While patience is a required virtue for earned media programs, paid media programs offer the Mequoda Marketing System operator the opportunity for quick
Should your internet marketing system include earned media?
Email circulation and revenue per email subscriber are the two key metrics for every Mequoda Marketing System. The first priority for system operators
Key components of the Mequoda Internet Marketing System
The launch and operation of a Mequoda Marketing System can be divided into four phases. Most of the steps in each phase are
Your online marketing campaign is worthless if you don't secure the email addresses of visitors to your website and get their permission to follow up with them.
We've all heard the
Mequoda Group announced today that Ceramic Arts Daily, a website serving daily tips about ceramic artists, their work, techniques and artistic prospective, has won the second annual Mequoda Publisher of
All online direct response transactions begin on landing pages
Mequoda research indicates that on most websites, a maximum of 20 percent of the traffic arrives at the home page. In fact,
The Mequoda Online Media Index (OMI) is a Simple Calculation that Measures a Publication’s Transition from Print to Online
Online advertising is in an explosive trend. Internet advertising revenues for Q1
Avoid foolish marketing and bad PR
Today's post is a little different. Rather than discussing a list of online marketing tips you should consider attempting, today we are featuring two lists
This beta Mequoda System is focusing on developing high quality products to retain customers
Have you ever walked onto a plane, stopped at the first seats and gazed at the luxury
Clever marketers are combining their tools to offer stronger email marketing campaigns
Ready for an online marketing mash-up? Try video email marketing, a new strategy attempted by only the most daring
Having fresh, valuable content is a great way to attract repeat website visitors
There are lots of ways to drive website traffic, and not all of them are purely online marketing
Viral marketing campaigns are not easy, but here are a few tips that can help yours find success
We wrote a few weeks ago that many marketers are planning a viral
Online Publishing Jobs
Strategic Profits is looking for a Director of Marketing to take responsibility for this rambunctious group, help them grow, and continue getting the outstanding results we are used
Raise your productivity; know the difference between online publishing and online marketing
I was talking with our Editor and Publisher Kim Mateus the other day and an interesting question came up:
A report shows 5 tactics are commonly executed and commonly fail
A mantra that remains true across email marketing and direct mail is "the money is in the list."
Email marketers are
Cutting through chaos to find success
There is no denying it: the Internet is a confusing place.
Commerce, piracy, debate, theft, publishing, networking, research, news, war—it all happens online. It's chaos.
When you
Valuable information without premium prices
"Knowledge is power."
The more research you conduct, the stronger your online business will be.
You should learn about search engines, your customers, landing pages, website usability, online
Only use proven methods
Conduct research before you make any changes to your online marketing or publishing strategies.
Research is essential to online profitability.
There is a wide array of technology, marketing tactics,
Online marketing works best with a solid foundation that builds lists
To have a solid online business, you need a solid online marketing system.
How solid is your online marketing? Is it
Learn how one company is applying lessons from direct mail, and find out who won our Mequoda Summit Raffle for SIPA attendees
It's widely known that direct mail campaigns are more
Do not let the news throw you. Newspaper circulation is declining, but millions of people still read newspapers everyday in the United States.
Newspapers and magazines can be effective at attracting
Offering free, valuable content has attracted enough sales to earn this company tens of millions of dollars.
The many recurrent themes of the Mequoda System—offering value, building community, driving traffic with
The Mequoda Online Media Index (OMI) is a Simple Calculation that Measures a Publication’s Transition from Print to Online
Online advertising is in an explosive trend. Internet advertising revenues for 2006
See how one magazine’s website is set to out-earn its print counterpart.
Publishers seeking a successful transition from print to online should consider the Computerworld example. Computerworld may have began as
How email newsletters, conversion architecture and incentives will help build your audience.
Online marketing expert and ecommerce guru Andrew Palmer ran a campaign last year to build subscriptions to Agora’s free
Jeanne S. Jennings in an online marketing consultant specializing in email marketing. She has developed more than 170 email publications for Reed Business Information U.S., Congressional Quarterly, KCI Communications, and
Online Publishing Jobs
Are you looking to use your extensive experience in email marketing to make a significant impact on the growth of an email marketing channel at a leading online
Evaluating Risks and Embracing Change: How the Forward-Looking Management of Mother Earth News is Transforming a Traditional Print Magazine Publisher Into a Cutting-Edge, Online Information Provider
If your magazine and the
Agora Financial Network: Understanding the Seven Strategies that Drive the World’s Most Successful Special-Interest Website Network
The Mequoda Group estimates that the Agora Financial Network will post top-line revenues for 2006
Following the Passion
When you’re passionate about something, you want to know everything there is to know about it, according to Carol Fitzgerald, president of The Book Report Network. She explains,
Ali K. Brown's Landing Page Shows You How To Boost Business with Your Own Ezine—and More
In business it's location, location, location. And of course online, it's your list, list, list.
By refocusing on its core business, this special interest B-to-B publisher has increased revenues four fold since 2000, deriving 80 percent of its new business from online marketing.
FDAnews is the
When the blowout of the U.S. economy a few years ago resulted in a decline in business travel, which was further affected by a general fear of travel triggered by
EarlyToRise.com Pays Homage to Benjamin Franklin by Making its Owners Wealthy. Twenty-first Century Publishers Take Note: There is Wisdom in Adopting this Business Model
Financial independence has many rewards beyond the
The Economist is the premier weekly news and international affairs publication with an average circulation of over one million copies a week. The Economist began publishing in 1843. According to
Try your hand at creating a landing page headline that excels at the four Mequoda landing page guidelines for writing brilliant, clear, engaging and truthful headlines that increase landing page
The Johns Hopkins Medical Letter, Health After 50 is the Springboard for University Health Publishing's Expansion From a Single Independent Print Newsletter to a Network of 26 Branded Consumer Health
America's Test Kitchen Website, a Network Hub Positioned to Extend Visitors from the Television to the Web to the Printed Word, Demonstrates Extraordinary Website Architecture in Satisfying Users' Need for
Two of the publishing industry's leading membership websites, Internet Media Review and SWEPA (Subscription Website Publishers Association), have merged to create the Mequoda Library, the interactive resource for building better
he Mequoda Landing Page Scorecard™ encourages you to score your own landing page using each of the 12 Mequoda Best Practice Guidelines, add them together and arrive at a cumulative
If you divide products into two categories—must-have and nice-to-have—newsletters fall decisively in the latter. No one needs newsletters. As Bill Bonner, founder of Agora Publishing, a large consumer newsletter publisher
