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Tag: Online Publishers Association (OPA)

The Attitudes of Tablet Users

What activities are tablet users engaging in?

A new survey from the Online Publishers Association (OPA) entitled “A Portrait of Today’s Tablet User – Wave II” uncovers a variety of trends and behaviors associated with tablet users.

Do you know from your own surveys what activities are most popular with tablet crowds? According to OPA, 94 percent – the largest percentage of respondents – said they use their device to find content and information. Accessing the Internet came next (67%) and checking email followed closely behind (66%).