Online publishers use the Internet to publish, promote, distribute, and sale their content. Many online publishers started in other mediums, like print, and then recognized the potential of online publishing. Other online publishers got their start with the Internet.
Join me for our Content Marketing Strategy Workshop in New York City on June 21st
In yesterday’s Mequoda Daily, I shared two great press release examples and five press release guidelines.
Using
Providing great, shareable content leads to developing readers as online business partners
The evolution of the Internet has led to emergence of many types of marketing.
Content marketing is a popular topic
How online publishers can leverage the smarts from our digital native children to build better businesses
"Online publishing" may be new(ish) to the publishing industry, but for a lot of new
Google joins the realm of socialization
How can you tell if content is valuable? We all have different perceptions and opinions, so how can content be considered high-quality, relevant and valuable
Examples of how to use online tools as partners for your online business
Developing partnerships makes life much easier, especially when you’re operating an online business.
Let’s be honest, a content-based business
Simple, yet overlooked tips for more social media interaction
At the SES Conference in New York City, an interesting statistic passed along stated that 34-41% of media consumption is online.
Imagine what
The Mequoda Summit West 2011 kicks off Tuesday, April 5th – Will you be there?
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5 Advanced Google Search Tips for Editors
Google is a great tool to use for writing headlines that will get found and bring you new traffic.
Furthermore, Google Analytics is a great
Insight from SES that will help your audience development efforts
Online publishers have an advantage that print publishers never had.
This advantage is Google, which affords many opportunities for publishers to build
Rewrite history with these editorial tips for bringing content back to life
Imagine that you're Tom Werner, owner of the Boston Red Sox back in 2002. Fenway park, home to
If you want to increase website traffic and build a larger email marketing list, we have the solution
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6 tips from Byron White, Chief Idea Officer at ideaLaunch
In a world where online publishers are looking to Google for larger audiences, it’s important to understand how the search engine
Create email newsletters that rock, with these 15 email newsletter marketing articles and 4 free white papers
How many blogs do you read per day? I often find myself reading only
The registration deadline for the Mequoda Summit West 2011 is quickly approaching - Register today
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By looking at the sheet of registered
Learn white hat SEO strategies for ranking higher in search engines during our SEO Campaign Management session at the Summit
In the Mequoda Daily yesterday, I talked about a rare chance
The Mequoda Key Metrics Dashboard will help you manage content marketing efforts
What criteria are you using to determine if your content marketing efforts are successful?
Many online publishers are having difficulties
New insight on why mobile devices, tablets and desktops do not experience the same search queries
The options for engaging with search engines has changed as tablet devices hit the market
Three strategies from our Content Marketing Made Simple webinar
In yesterday’s Mequoda Daily, we discussed three content marketing tips for building user relationships.
The fourth principle of a successful content marketing strategy
Some job responsibilities are “non-negotiable”, especially when it comes to audience development
The job of modern online editors is constantly evolving.
Today, companies are focusing on metrics to inform editors on how
Our Email Copywriting Basics free report will help you maximize email conversion rates
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Email is still a very popular online medium. It was
Online publishers can rejoice, as tablet statistics look promising
Tablets came to the market with a lot of potential, and a lot of expectations.
Fortunately for digital publishers, statistics are showing that
With Content Marketing Made Simple, you will discover how to leverage organic media
In yesterday’s Mequoda Daily, we focused on the third principle of a successful content marketing strategy: Organic Media.
Although
Statistics on email usage for mobile and social media users
Last week we discussed comScore’s “2010 US Digital Year in Review” and its findings on email usage.
To continue on this topic,
With a new algorithm change, content farms are expected to suffer
Google announced recently that it has made a major change to its algorithm.
Before you start to worry, this algorithmic change
What this means for online publishers and Internet marketers who utilize email relationships
A drop in email usage has been reported by comScore for most age groups.
What's important to note is
Last chance to register for our upcoming Blogging for Editors webinar, which will be presented live on February 22nd, at 12:30 pm ET
Register now for our Blogging for Editors webinar
Do
Landing page templates that use technology should enhance the sales message, not replace it
Ten years ago, Internet users were completely comfortable and happy to use the web as a reading
This free report discusses the value behind subscription websites, including the nine most profitable subscription website business models
Download a free digital copy of Building Subscription Websites: The 9 Most Profitable
Concerns that need to be addressed by publishers
The point of the digital magazine revolution appears to still be unclear to some.
For instance, I recently read an article entitled “A Race
Stand above the blogging competition in your market with an expansive editorial calendar utilizing three master blog types
A revolution in blogging has taken place during the last decade.
Individuals sharing their
Learn how to nurture one of the most important relationships online publishers have
Email relationships mean a lot of potential for online publishers.
These relationships don’t just include loyal subscribers that may
Discover which traffic source is worth the most
Not all email subscribers are worth the same.
Many of our Mequoda Gold Members know this and can track the value of a subscriber
Interweave certifies 85 employees in content marketing best practices
In the past, some employees would take it upon themselves to become acquainted with digital skills necessary in performing their jobs effectively.
In
Learn about the nine most profitable subscription website business models
Download your free digital copy of Building Subscription Websites: The 9 Most Profitable Subscription Website Business Models now
Subscription websites have become
Specifics for online publishers selling subscriptions via apps
No need to speculate on Apple’s approach to handling subscriptions anymore. A representative from Apple recently told app developer Texterity that publishers could
Experience 90 minutes filled with complete strategies for content licensing and learn all the details
Serious online publishers are stirring about ways they can monetize existing editorial content.
Many of these same
Successfully syndicating content will leave you with new, healthy revenue streams
The concept seems easy to understand: content syndication is profitable when utilized.
Have you ever thought of the reasons why syndicating
A five-day training program for online publishers
Many people have already signed up for the fourth FIPP Digital Publishing Course program that will take place in London, UK, from February 21-25.
Search engines should be the primary source for driving blog and website traffic
In the Mequoda Daily yesterday, we discussed how to use Article Templates to increase website traffic coming from
5 components of a search engine optimized article template that will lead to more website traffic
Whatever topics your content covers, following an article template will help you increase website traffic.
Following
An Interactive Webinar with Practical Content Licensing Strategies
In the Mequoda Daily yesterday, we discussed two actionable approaches for content licensing that helps drive website traffic and increase online revenue while
How custom content and direct to partner deals work for EatingWell
Partnering with similar brands can lead to a second home for your content, and mean more revenue for your publication.
In
Our Free 10 Email Newsletter Design Best Practices white paper will teach you how
Download your free digital copy of 10 Email Newsletter Design Best Practices now
An impressive email newsletter will
Social Networks Are for More Than Being Social
Networked individualism. What does that mean for businesses in search of keeping and attracting customers? As more and more people become social networkers,
