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Tag: online publishing company

Modest Marketing: The Strategy That Will Survive in 2012

Sonia Simone, CMO and Co-Founder of Copyblogger Media once said, “If your reputation sucks, none of it matters. People with lousy products, crummy business practices, and shady backgrounds get found out. And word spreads with frightening speed.”

Turn Social Media into a Top Source of Website Traffic

Take social media users and turn them into your biggest source of online traffic and audience development

Social media traffic is the easiest source of traffic there is—once you have a network. For Mequoda, it quickly turned into our #2 source of traffic, next to Google. That beat traffic coming in from our email lists, which is pretty significant.

Answer All Your Pressing Social Media Questions

If you’ve been on the social media map for a while you’re probably not looking to be trained on re-tweets and social media etiquette, but it’s normal for even the most successful businesses to wonder how they can do more.

A One-on-One Social Media Booster for CEO’s

David Ogilvy said, ”If you always hire people who are smaller than you, we shall become a company of dwarfs. If, on the other hand, you always hire people who are bigger than you, we shall become a company of giants.” The lesson? Always hire people smarter than you.

Transform Your Editors into Social Media Experts

Ten steps to turning editors into digital brand evangelists

There’s no denying that every company needs a social media strategy, a company-wide policy and at least one person at the helm of actually executing all of the aforementioned items. What’s great about publishing, is that you have a workforce of editors under your belt who already know how to pack a punch with words, write great headlines and are pretty unlikely to make a public typo.

It’s how to transform these modern editors into enthusiastic social media buffs that can be sort like pulling teeth. If you’re ready to start inspiring your staff to stand tall as the digital face of your brand, then keep paying attention.

Discover the 10 Habits of Highly Effective Twitter Accounts

The largest publisher Twitter accounts today are the ones who didn’t wait for someone to give them the “go ahead”—they just dove into it. The New York Times boasts the biggest Twitter following of any publisher on Twitter and has been tweeting since March 2007, less than a year after Twitter launched.

Social Media Training Now Conducted Virtually

Social media is a collaboration of all the tools that the consumers of today use on a regular basis. Blogs are being written and read more often than print media, and user-generated content is being produced for free, every second of the day. People are building digital relationships with those of similar interests via giant social networks and turning them into real-life friendships and business relationships.

The line that was previously drawn between digital media consumption and everyday in-hand media consumption is blurred, as are the relationships that cross from digital chatter to real-life hand shaking.

Content Marketing for Editors

A program agenda vital for 21st century online editors

In yesterday’s Mequoda Daily post, I spoke at length about dramatic changes in skills that are exemplified by our friend and colleague David Zinczenko at Men’s Health.

We’ve put together a content marketing program for our spring Summit that will make David proud.

Affiliate Media Inc. Seeks Managing Editor

Affiliate Media Inc. is a two-time Inc 500/5000 award-winning online publishing company focused solely on the affiliate marketing space.

Affiliate Media Inc. is looking for a rock star Managing Editor for two of their affiliate marketing websites, and

Three or more years of experience in content creation/management, web producing, and leading publishing efforts for medium-to-large size websites is required for this position.

How to Create Your Own Apps

No need to hire a developer with this new service

If you’ve held off on creating an app for your online publishing company because of the associated cost, you may be in luck.

MobiFlex recently launched a web application that allows companies to create their own apps for the iPhone or Android.

It can be done with minimal technical knowledge and requires no coding knowledge.

3 Ways to Expand Your Online Business in 2010

How Smart Online Publishers Use Banners, Tex Ads, Sponsorships to Generate Online Advertising Revenue & Sell Premium Information Products (AKA: Paid Cont

117 Mequoda Best Practices

Ten free whitepapers for turning your print publishing company into a successful online publishing company

Warning: We’re Only Building Out Eight New Mequoda Systems a Year (And Why This is Good News for You)

Unbelievable but true: We’re willing to reveal all of our secrets and provide you with a detailed blueprint for success — no kidding! All the documentation behind our state-of-the-art Mequoda Systems — plus all the Mequoda WordPress plug-ins — are yours for the modest Mequoda Pro membership fee.

Top 20 Online Publishing Books to Read in 2009

How does a book make our list of “Top 20 Online Publishing Books”?

Over the past couple of months, we’ve been busily scouring for books on the topic of online publishing. There are 5,000+ books on Amazon that one could read to better their online publishing business.

Online Publishing Book Review: The New Rules of Marketing and PR by David M. Scott

Many online publishers are still using static websites, are you one of them? If your approach to online publishing is the same as print, you are falling through the cracks. The web is ever-evolving and you must embrace change. Don’t be scared, it’s not as difficult as it sounds.

Online Publishing Book Review: Content Rich by Jon Wuebben

Finding a Balance with Online Publishing – The Free vs. Paid Conundrum.

Your book is done. Your website is up. How do you build book sales and web traffic simultaneously? How do you determine how much of your book is available online without purchasing it? After all, this is a business not a hobby, right?

Online Publishing Book Review: Get Content. Get Customers. by Newt Barrett and Joe Pulizzi

Let’s focus on the third activity – email newsletters. If you want to turn subscribers into customers (and isn‘t that our goal) take notes. You’ve got to stop treating your emails like a lowly sales flyer. It can, and should, be so much more. View them as a tool where the reader finds value and wants to go back to your website for more.

Online Publishing Book Review: Every Nonprofit’s Guide to Publishing by Cheryl Woodward

A newsletter website is dedicated to a special interest topic. Newsletter websites are generally set up for subscribers to a print newsletter with access to back issues in either HTML or PDF form. The site also sells subscriptions to the newsletter.

Ten 2009 Resolutions for Online Publishers

What will you online publishing company do differently in 2009? Will you learn any lessons, or will you repeat the same mistakes?

Online Publishing Book Review: Starting & Running a Successful Newsletter or Magazine by Cheryl Woodard

Take a lesson from the mistakes of others when starting and running a successful newsletter or magazine

If you are contemplating starting or converting an online publishing company, take a look at Starting & Running a Successful Newsletter or Magazine by Cheryl Woodard. This book will be very helpful.

Making Money Online

Seven Strategies that Successful Publishers are Using to Turn their Traditional Publishing Brands into Internet-Centric Media Companies

Seven Online Publishing Secrets – Updated for July 2008!

Download ourcomplimentary report today and learn how to compete with today’s toppublishers by using the most profitable seven online publishing secrets.

Internet Marketing Strategy: Creating a Healthy Organization

As part of your Internet marketing strategy, do you give your new customers a warm welcoming email when they subscribe to your email newsletter or buy an information product?

Some years ago, my wife worked with an Organizational Design and Development (OD) professional at AT&T.

These OD types are usually consultants to senior management who are responsible for troubleshooting systemic business problems, recommending and implementing improvements (process & organizational), facilitating team development and change management.

Don Nicholas Gives Away Seven Online Publishing Secrets

Sudbury, MA, November 14, 2006—A 30-year veteran of the publishing industry says he has discovered the seven online publishing secrets of Internet millionaires — and he is giving them away in a downloadable report.