Creating the best subscription website business models starts with understanding your minimum information units—both the free minimum information units you'll use to build a loyal audience and the premium minimum information
Do you think a 24/7 online encyclopedia of information is a product people might subscribe to? Would they be willing to pay more for a subscription to your magazine if it
These multiplatform publishing business models can be incorporated into your business at little extra cost, but with huge revenue potential
At the beginning of the year we highlighted three resolutions multiplatform publishers
Increase publishing revenue with self-serve listings and more robust ad packages
The directory and listing-style content business has some pretty unique benefits. If executed correctly, this business add-on can be a
How to create new products and passive income from old products as a multiplatform publisher
One of the most interesting rodents on the planet is the grasshopper mouse, native to the
Multiplatform publishers should explore new ancillary business models in 2017
In stock investing, most long-term investors agree that you need a diversified portfolio to succeed. If one sector takes a hit
Coming up with the right content business model(s) can be the biggest stumbling block for those looking to grow a publishing business.
Choosing your content focus is a business-critical decision, as
No publisher can hope to have a successful subscription based website without getting the marketing right. So if you have, or plan to launch, one of our three subscription website
The directory content business model is a three-fer
The directory content business has some pretty unique benefits. If executed correctly, this model can be a win-win-win for any ambitious publisher. Not
The sacred elements of any best-practice online magazine business model
Literary perfectionist Gustav Flaubert once said “our ignorance of history makes us slander our own times." He was right on the
Six membership site ideas all digital publishers must follow
How to make a membership website is a topic many publishers struggle with. Membership and subscription websites can be hugely successful in
Search engine optimization no longer exists with an absence of social media. Now that Google credits "likes" and "tweets" so significantly in their algorithm, it would be pretty hard to
That's why your 2012 digital marketing strategies should reflect the realization that every action your business takes is now public. If you were careless in a customer care email,
Seth Godin is the king of turning complex ideas into common sense. On his blog, he once wrote, "How can you squander even one more day not taking advantage of
Legacy magazine publishers are not paying close attention to whether their business is sponsor-driven or commerce driven. They are then going online with a completely different model.
In doing so,
When former Chief Digital Officer, Jean-Philippe Maheu worked for The Ogilvy Group, he said: "Ultimately, brands need to have a role in society. The best way to have a role
Literary perfectionist Gustav Flaubert once said "our ignorance of history makes us slander our own times”. He was right on the money here and not just in his never-ending quest
Discover dozens of successful methods for starting, running and getting the most from your content-based business
Yesterday, I talked about what best practices are and where they come from.
Today, let’s talk
If you thought your daily online publishing strategy was tough, try daily video publishing
When print magazines first entered the digital realm, they were—to put it lightly—not getting the concept of
Lots of content doesn't always equal valuable, useful content
Every story that a publisher has ever published in its magazine or newsletter or book series is an asset. And the question
Are there SEO copywriting lessons to be gleaned from the Beloit College Mindset List?
Do you ever feel old and out of touch with popular culture?
I knew I was no longer
How does a book make our list of "Top 20 Online Publishing Books"?
Over the past couple of months, we've been busily scouring Amazon.com for books on the topic of online
With advertising sales dropping, many publishers are considering charging for content. Will you?
After hearing Jim Malkin, CEO of SourceMedia spoke this week at FOLIO about how he intends to transform
What it means to be content-driven, Google-friendly, email-centric and profit-minded.
What are the characteristics that publishers and marketers should think about when designing their online business? In our view of the
Many online publishers are still using static websites, are you one of them? If your approach to online publishing is the same as print, you are falling through the
An important part of your online publishing strategy is to constantly create new content. This can take many routes. Some online publishing activities we recommend are: ezines, email campaigns, newsletters,
Part of your online publishing strategy should include some type of online community - weblog, board, forum, etc. After all, you’ve got great content that you want to share with
Questions to ask before you launch a Membership Website. Are you a traditional print only publishing company considering the leap to online publishing? Welcome to the era of
Let’s face it, blogs are a popular way to get a message out quickly and publicly. The question is: How can your business benefit from this form of online publishing?
One aspect of a successful online publishing strategy is organizing events, such as a seminar, convention, exposition, or trade show. It’s an ideal way to promote your products and interact
Common Myths about Print on Demand Books. As part of your online publishing strategy, you have many options when it comes to how and where to publish you book.
With the proliferation of MySpace, YouTube, FaceBook and similar social networking sites, you might be thinking about advertising on one of them. But what about incorporating social networking into your
Find fresh content at a trade show, seminar or conference. No doubt there are dozens of industry events happening worldwide right now. It’s impossible for your subscribers to
Infopreneur (information entrepeneur) is a relatively new buzz word. Good news if your in the online publishing business. So what does it mean? Basically, an infopreneur sells information and information
Download our complimentary Membership report today and learn what every magazine, newsletter and book publisher needs to know before launching a Membership Website
Digital editions are quickly creeping up on the magazine industry. If you are a magazine publisher and haven't looked down this avenue, you might have another thing coming. You might
But how will Kindle arouse long-term consumer interest when the Sony Reader hasn't? The answer is in the online publishing strategy of the major news media.
On Monday (Nov. 19, 2007)
Why settle for one million subscribers, when the revised online publishing strategy by the News Corp. Chairman expects 10-15 million?
When you pay $5.2 billion for the leading financial daily and
t's September 2007 and 2008 online publishing budgets are being prepared far and wide.How will you budget online expenses and revenues for 2008? To give you a hand, download
The idea is not as crazy as it sounds. It's an online publishing strategy.
Well, it turns out the leak was true.
The New York Times announced today that the TimesSelect premium
Test targeted keywords and content optimization for free
Everybody is on a budget. That's why we're mentioning two free search engine marketing tools today that can help you boost search rankings
NYTimes.com will likely boost advertising revenue if it offers more free content
The New York Times may soon stop charging readers to access premium content, according to a Tuesday New York
Rupert Murdoch's newest newspaper will likely be more risky and experimental
Publishers around the country should keep an eye on The Wall Street Journal. It may be radically pursuing a new
Cutting through chaos to find success
There is no denying it: the Internet is a confusing place.
Commerce, piracy, debate, theft, publishing, networking, research, news, war—it all happens online. It's chaos.
When you
