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Tag: optimizing landing pages

Do You Understand this Billion-Dollar Asset?

The Audience Development Summit 2012 shares the most profitable strategies for developing an online audience

The success of online businesses relies on the billion-dollar asset: online audiences.

Ecommerce and online advertising generates billions of dollars each year through online audiences. Without these audiences there wouldn’t be a need to produce content for multiple platforms, create engaging ads, and open digital storefronts.

How to Write a White Paper with the Aid of Story Telling

7 editorial tips for writing a white paper

Knowing how to write a white paper is one step in building your audience. We often talk about optimizing landing pages to get new users to your website. It is typically free white papers that these visitors are seeking. However, if you provide poor quality white papers, the audience member may opt out of your email list and never have interaction with your brand again.

Knowing how to write a white paper will allow you to introduce new audience members to your brand and the information you provide. Take a look at the following seven steps on how to write a white paper that utilizes the art of storytelling. These specific examples help you take your editorial content and develop it into a more reader-friendly white paper.

Landing Page Testing & Optimization: Clearing the Clutter

An example of how to de-clutter your rapid conversion landing page template

How many of you have a primary goal of converting casual website visitors to email recipients?

Chances are if you’re a content marketer, online publisher or author, you use this audience development strategy.

Simple Landing Page Tests Can Make a Big Difference

Do you know how long to run your landing page test for?

In yesterday’s Mequoda Daily, we discussed the Landing Page Testing Roadmap, which outlines a procedure for optimizing landing pages with the help of A/B and multi-variate tests.

The article went through criteria that should be the focal point of your tests. Ultimately, these criteria pointed out the actual components of landing pages that are often overlooked in the testing process.

Receive Customizable Landing Page Templates and Best Practice Guidelines in this Free Report

The Million Dollar Landing Page Templates free report uncovers landing page templates that use best practice guidelines and have generated upwards of one million dollars

Optimizing landing pages and designing landing page templates properly helps online business build larger audiences, experience more website traffic and generate more website traffic.

The Million Dollar Landing Page Templates free report from Mequoda Group was created to help online publishers develop landing page templates that successfully attract, engage and convert casual visitors.

Website Architecture Guidelines for Grabbing More Emails

Tips for building your email list with a more effective website

Website success depends on providing incentives to encourage visitor email registration. Email registration permits the website to follow-up with visitors at a later date, using alerts or newsletters. If a website does not attempt to capture the visitor’s email address, visitors may never revisit.

Some websites are more oriented toward relationship building than others. For example, a simple brand-building website, where the purpose of the site is to deliver a message about the company or product, could have some level of success without doing a great job at relationship building.

On the other hand, blog or editorial website that doesn’t do a good job of relationship building would be considered an utter failure. While every website should have an email capture method, for an editorial website, capturing opt-in email newsletter subscribers must be Job One.

SEO Copywriting Tips for Writing and Optimizing Landing Pages

Building communities based around keywords related to your business will end up benefiting everyone involved

Do You Want A Few Thousand New Email Subscribers This Month Too?

To Free or Not to Free? Ask Mrs. Fields What She Thinks About Freemiums

Your website is your chance at delivering a powerful first impression. If you’ve been playing your cards right, you have landing pages set up that are driving traffic into your website that offer something for free.

The reason why we stand so strongly behind “the power of free” is because simply… it works.

Design Landing Pages that Work

Landing pages should convert targeted website traffic. That means having an organized system that matches the user with the right landing page.

The more targeted the landing page, the better the chance of conversion.

Your landing pages are the first place users encounter your website, so choose and design them well.

Landing Page Guideline #1: Writing Effective and Promising Headlines

Far Too Many Landing Pages Fail Almost Immediately by Offering Up Lack-Luster Headlines and Subheads; Learn How To Deliver a Compelling Headline for a Single Product or Service