How Agora, Inc. used the free content model to turn a $25 million dollar newsletter publisher into a more than $200 million dollar company that generates more than half of
Whether you're product-driven or ad-driven, you can benefit from building your own vertical search engine. Vertical search engines, in short, are search engines created by publishers, that feature search results
Paid media programs balance your Internet marketing system
While patience is a required virtue for earned media programs, paid media programs offer the Mequoda Marketing System operator the opportunity for quick
Should your internet marketing system include earned media?
Email circulation and revenue per email subscriber are the two key metrics for every Mequoda Marketing System. The first priority for system operators
The Internet Hub is a one of seven Mequoda Website Archetypes discovered by reviewing more then 2000 media websites. Like all Mequoda Website Archetypes, it has a limited set of
Vanity URLs should unique, relevant, and support your brand or message.
We know it's a short week, but this week we're going to focus on optimizing your URLs. Today, we're focusing
Every website landing page should be designed with a complete organization, labeling, and navigation scheme that enables users to fulfill their goals effortlessly. But where do you start?
Learning how to
This Mequoda System operator has focused on creating loads of free products to increase email newsletter subscriptions
If you're a golfer that routinely gets tired of playing the same course in
Create interweaving websites with specific strategies
When you think of your online business, are you thinking of a website, or are you thinking of a network of websites?
The distinction is very
Capture more revenue from your website traffic
Having an efficient, all encompassing Internet marketing system requires discipline.
You need constant attention to identify problems and repair them.
The difficulty for most publishers is
Driving website traffic with syndicated content and organic search
Forbes Media executives can no doubt tell you the value of the average website visitor in advertising revenue per year, but they
Why Harvard Health Publications includes press releases in its email marketing mix
Harvard Health Publications makes its email newsletter subscribers feel like privileged members of the fourth estate.
As part of its
The Mequoda Library recently did an Internet Hub Case Study on America's Test Kitchen. A brief recap: the company takes the 2.9 million viewers from their TV show, America's Test
As our usability guru, Roxanne O'Connell is fond of saying, the cardinal rule when deciding on which words to use to describe the various departments, sections and categories on your
The Mequoda Landing Page Scorecard outlines the 12 characteristics a landing page needs to successfully close sales online. And to incorporate all 12 characteristics typically, at least for a consumer
Agora Financial Network: Understanding the Seven Strategies that Drive the World’s Most Successful Special-Interest Website Network
The Mequoda Group estimates that the Agora Financial Network will post top-line revenues for 2006
Creating the World’s Most Popular Website for Entrepreneurial Capitalists
With 2006 revenues estimated at more than $510 million, up from an estimated $460 million for 2005, the newly formed Forbes Media
How to Make Money Selling Other People's Books
Many of the best affiliates of Amazon.com are losing opportunities to make money. Poor navigation on their web sites and lack of attention
Try your hand at creating a landing page headline that excels at the four Mequoda landing page guidelines for writing brilliant, clear, engaging and truthful headlines that increase landing page
Learn how one publisher redesigned his website navigation to make his site ultra-search-engine-friendly and dramatically increase search engine traffic.
Mequoda guidelines outline the 12 characteristics a landing page needs to successfully close sales online. And to incorporate all 12 characteristics typically, at least for a consumer product, requires medium-to-long
While chatting recently with the publisher of a large, circulation-driven consumer magazine, I was surprised to hear that until about 18 months ago, they had made no effort to generate
What should you consider when starting a subscription-driven or membership website?
The answers are not always obvious, even to a seasoned print or electronic publisher. Starting a new website is very
