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Tag: organigraph

The Mequoda Organigraph is a map of the company's functions, critical interactions and relationships. Unlike a static organization chart, this shows how information can be managed in a dynamic way. An audience-driven, content management system is organic and dynamic and, therefore, is best depicted through an organigraph. It is a system that creates opportunities for recycling and reusing content. It fosters beneficial relationships with customers and marketing partners.

Seven Principles of Content Marketing in the Digital Age — Part 6

Redefine working relationships for the benefit of all stakeholders.

In a Mequoda System, a publishing company’s owners, managers, and employees all share information, authority and responsibility in a symbiotic relationship that creates value for everyone. Even subscribers play a role by responding to editorial initiatives and contributing content.

We didn’t dream up this idea, we discovered and modeled it.

Week In Review: May 17th, 2010 – May 21st, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…

People Strategy for Content Marketing

Organizing your team around the content

Organigraph

The Mequoda Organigraph is a map of the company’s functions, critical interactions and relationships. Unlike a static organization chart, this shows how information can be managed in a dynamic way. An audience-driven, content management system is organic and dynamic and, therefore, is best depicted through an organigraph. It is a system that creates opportunities for recycling and reusing content. It fosters beneficial relationships with customers and marketing partners.

Setting Up a Mequoda Marketing System – Phase 1

The Internet Hub is a one of seven Mequoda Website Archetypes discovered by reviewing more then 2000 media websites. Like all Mequoda Website Archetypes, it has a limited set of core functions that make it efficient for completing a limited group of user tasks that are key to the success of an online publishing operation or Mequoda Marketing System.

Online Publishing Secret #4: Organize Content Around the Customer

Customer-driven content management will be common in the very near future, allowing a diverse community of online users to engage, and be engaged, in many different ways compared to simply subscribing to a magazine or buying a book. The resulting environment will be much bigger and more sophisticated than in the past. People instinctively want to be heard, to express themselves, to contribute, to belong—basic human needs that are addressed by organizing content around the customer.

Mequoda System Habit #4: Organize Content Around the Customer

Periodical publishers have historically considered content to be disposable—generated once for use in a periodical or book and then discarded. Publishers who use the Internet to recycle, reuse, and republish information in many different formats (periodicals, books, email newsletters, blogs, wikis, digital libraries, courses, events, DVDs, CDs and more) are the ones—large, small or independent—who will succeed.

The Mequoda System: A Seven-Habit Website Management System

Successful website publishing in 2005 means creating happy users and healthy profits. Without both, no website will exist for long. All of the successful website publishers we’ve studied have one thing in common: a consistent management system for achieving success that includes a number of key behaviors that are repeated over and over to become organizational habits.