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Tag: paid content

Executive Council Updates: Attract More Subscribers with Views of Paid Content on your Haven System!

We would like to introduce you to the Haven Advanced Metered Paywall Manager. This plugin restricts access to paid publication content, but allows nonsubscribers to access a limited number of premium articles per month. The number of articles that can be viewed for free can be defined in the plugin settings up to a maximum

Put Subscription Revenue First in 2019

Publishers everywhere are seeing improved subscription revenue, and surely you want to see the same results. In order to put subscription revenue first, you should know the three reasons why we think this influx is happening:

First, we all should be thanking Amazon, Netflix and other large online businesses who have trained customers to believe that

How Three Publishers Leverage a Web Magazine for More Profit

In 2017, all major publishers and most independents have a website portal. What 95% don’t have is a web magazine. But those who do are flourishing.

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains why he thinks the web edition is the best edition.

Sell More Magazine Subscriptions Online Using the Mequoda Method

At Mequoda, we’ve crunched the numbers and discovered how beautifully email newsletters work to drive revenue. It’s not the traffic that comes to your site, which is the prevailing view among folks in all industries who jumped on the bandwagon early. Back in those days, it was all about impressions! Eyeballs on your page! After all, if they show up on your website, they’re bound to subscribe to your magazine, right?

Wrong.

When Web Magazines Go Wrong

When most people think of digital magazines, they narrow their focus on digital magazine apps that can be found in a digital newsstand or app store, but data shows that apps aren’t where users want to digest premium magazine content.

How Premium Newsletters and Advisory Services Use Mequoda

Premium newsletters and advisory services represent the pinnacle of subscription marketing, often commanding annual membership or subscription fees that are much higher than magazines.

Convert Metered Paywall Visitors into Subscribers

In the words of David Ogilvy, “a good advertisement is one that sells the product without drawing attention to itself.” When selling a web magazine, one of the best ways to do so is by giving away enough content that it sells itself, but not so much that visitors don’t convert into subscribers.

The most significant

3 Steps to Make Your Publishing Business Worth More by 2020

It’s entirely possible that your publishing business is worth much more than you might think. You might be trapped thinking about your company like a print publisher, and because of that, your assets are being under-leveraged. Let me suggest three easy steps to unlocking that value.

Protected: Executive Council Update: Library Previews That Sell for You!

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Digital Magazine Evolution Through Apps and Multichannel Approach

Digital magazine evolution involves a variety of components, including the distribution of the content and the magazine product itself. Today we’re looking at organizations that are putting more emphasis on digital reach and digital magazine effectiveness.

Subscription Marketing: How to Write a Winning Offer-Driven Spotlight

How to write Spotlight emails that win your Six Sigma subscription marketing testing efforts
In the past we have reviewed how to use the concepts of Six Sigma in subscription marketing and testing and then creative offer testing for subscription pricing. We have shared the success that one of our Gold Members has experienced after launching a high-frequency

10 Tips to Convert Metered Paywall Visitors into Subscribers

In the words of David Ogilvy, “a good advertisement is one that sells the product without drawing attention to itself.” And when selling a web magazine, one of the best ways to do so, is by giving away enough content that it basically sells itself, but not so much that visitors don’t convert into subscribers.

How to Get a $35,000 Strategic Business Plan for Just $10,000

If your goal is to generate advertising and sponsorship revenue from a free newsletter or advisory service with a robust subscription and advertising website, the Mequoda Haven CXMS can do it, and has done it for many other publishers like you.

Subscription Marketing on the Internet Just Got a Little Easier

If you’ve ever joined a club, purchased a membership, or even became part of a team, you understand the benefits of mutual collaboration and teamwork. This year, our goal at Mequoda was to help our Gold Members run and grow their subscription marketing and publishing businesses even more by creating a publishing network of like-minded publishers.

How 3 B2C Newsletter Publishers are Seeing Growth with Haven CXMS

 

Mequoda Systems empowers multiplatform publishers to grow audience, revenue, and profits by integrating web, email, and fulfillment systems into a seamless Customer Experience Management System (CXMS). Mequoda clients routinely double, even triple, their profits in five years or less by using our proprietary software platform, Haven CXMS™—the only customer experience management system created by publishers

How Premium Magazines Thrive With The Haven CXMS

If your goal is generate paid subscriptions and revenue for a premium magazine business with a robust subscription website, keep following along.

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains how other publishers have used Haven CXMS to do just that.

Protected: Executive Council Update: Get the Most from your Blockbuster Content with the Haven Advanced Republish Manager

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Should You Put Subscription Revenue First?

Headlines have been brimming lately with news publishers like The New York Times, The Guardian and Wired taking back their profits with paywalls and paid content. The New York Times made 60% of last year’s revenue from subscription sales, The Guardian’s 800,000 subscribers are now accounting for more revenue than advertisers, and Wired has followed their lead by instituting a new $20 annual subscription. It’s clear that publishers are no longer afraid to charge for content, and subscription revenue goals are at the forefront. And I think there are three reasons for it.

Subscription Marketing Tip: How to Write a Library Preview That Converts

How to excel at subscription marketing with a web library by writing compelling copy
In the past, we have reviewed how to use the concepts of Six Sigma in subscription marketing and testing and then creative offer testing for subscription pricing.
We shared a story about one of our Gold Members who launched a high-frequency Six Sigma

Protected: Executive Council Update: How to Write a Winning Spotlight

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Protected: Executive Council Update: How to Write a Winning Library Preview

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How You Can Make More Money with a Sponsor-Driven Website Portal Powered by the Haven CXMS

If your goal is to generate advertising and sponsorship revenue from a free newsletter or advisory service with a robust subscription and advertising website, the Mequoda Haven CXMS can do it, and has done it for many other publishers like you.

How Free and Controlled-Circulation Magazines Are Using Haven CXMS

If your goal is to generate subscriptions and advertiser and sponsorship revenue from a free or controlled-circulation magazine with a robust subscription and advertising website, the Mequoda Haven CXMS can do it, and has done it for many other publishers like you.

Don’t Waste Your Pageviews

Page views are a precious thing, and you should try not to waste them.

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains the goals of a “smart website” and why having one built by publishing veterans can help you avoid waste and chaos.

Updates on Facebook as an Audience Development Tool

Many online business professionals have a love/hate relationship with Facebook. Some love the audience development opportunities from the social giant. Others are discouraged by the marketing response from it. Today we’re looking at a variety of news stories involving Facebook and how these may impact digital publishers.

Our first story looks at the expansion of Facebook’s Marketplace categories, an act that appears to be an appeal to content publishers. Search Engine Land reports, “Facebook launched its classifieds site Marketplace in October of last year. Now the company is rolling it out to more countries and adding new categories and content from (local) business owners.”

The Paywall Model vs SEO: How to Win at Both

This week, a friend of mine referred to the paywall model as a “marketing method Trump would support.” I got a good chuckle out of it, but it seemed like an appropriate segway to the pros and cons of gating content, but also, how you can obtain the benefits of both – notably, SEO. Not the wall.

The paywall model isn’t an SEO-killer, even though it’s been billed as one. Technology has advanced a long way since the days when content was either locked, or unlocked. Firstly, there are two types, a hard paywall, and a soft paywall (and varying degrees in between).

Multiplatform Marketing: The Value in “Free” for Publishers

In multiplatform marketing and social media, do you ever feel like the content you produce is making more money for other people, than for you? Think about it. 100 years ago, American songwriter, Victor Herbert sued a restaurant for playing his song on a piano without paying royalties for the song and formed a society, the American Society of Composers, Authors and Publishers to keep this from happening to other artists and publishers. Sure, plagiarism is one angle of what multiplatform publishers encounter when someone uses your content without permission, but what about the content you give away for free on other platforms?

What Is a Mequoda Subscription Website Portal?

A Mequoda subscription website Portal generates value from both users and sponsors
Mequoda has guided the development of more than a 300 successful niche media websites on a wide variety of niche media topics. Our best practice is to pair a free subscription website Portal with any premium subscription business model like a magazine or newsletter.

When you charge

The 10 Best Content Marketing Podcasts for Editors and Magazine Marketers

How to become a better content marketer, editor, and writer by listening to these content marketing podcasts

The first time I knew people listened to podcasts in their free time was back in 2007-ish when I went to an event called PodCamp, and while it wasn’t solely focused on podcasting, there was an abundance of fans

What Your Magazine Portal Should Do Every Day

How to make the most of your magazine portal every day with the tools you have in front of you

Every magazine publisher should have a free portal. It’s the backbone of your operation. It’s the rhythm section of a jazz ensemble, the neutrals in a wardrobe, the clasp on your watch—it’s the core of your

How Will You Make Millions With the Mequoda Method?

Some rockstar publishers would like a word with you …
The secrets shared at Mequoda’s Digital Publishing & Marketing Intensive have created publishing millionaires. Would you like to be one of them?

I can’t promise you it’s easy, but it’s far more achievable than you imagine. That’s because the Intensive teaches a complete, proven system for publishing

9 Subscription Website Mistakes That Could Ground You

Because we quantify everything, Mequoda has identified nine (coincidentally) deadly subscription website mistakes that are commonly made when publishers build their online presence.

Magazine Strategy: Email, Marketing, Metrics, Monetization

Checking in on the magazine strategy fueling digital publishers’ latest efforts
There are core tenets to magazine strategy, but it’s also mutable, malleable, and always evolving. We make it our business to not only develop our own best practices, but also to monitor the trends taking shape in the digital publishing business and pass them on

The Key Role of Audience Development in Multiplatform Publishing

Multiplatform publishing is the key to publishing success, and audience development is the job that gets you there

Sixteen years later, I can still remember the day a large publishing company, who’d been negotiating with my marketing services firm to revive a struggling magazine it owned, decided to cut its losses and shut the magazine down

Digital Publishing Innovation Conference Boasts Impressive Lineup

The sphere of publishing events is expanding every week, and we’re happy to see it, since they’re a crucial component of the Mequoda Method for multiplatform strategy. But few events can compare to the one happening next week in Berlin when it comes to digital publishing innovation.

Among the organizers of the Digital Innovators’ Summit are our friends at FIPP, the Worldwide Magazine Media Association, so you know it’s the real deal.

If you can’t make it, don’t worry: The Digital Innovators’ Summit blog continues to be generous when it comes to sharing interviews with publishing executives who are attending, and so we’re able to present this preview, full of wisdom from some of the best minds in the new media industry.

Online Magazine Subscription News: How One Publisher Succeeds

Online magazine subscription tactics will key digital publishing strategy in the coming years, as advertising challenges like ad blocking and viewability could force small and midsize, regional and niche, publishers walled off by the likes of Facebook Instant Articles and Snapchat to shift to a membership model.

Luckily, Mequoda Members already know that digital magazine subscriptions are a crucial component of a mutliplatform publishing strategy. The question is not whether to offer subscriptions, but rather what is the best mechanism or product with which to do so.

And you have options.

Digital Profits Account for One-Third of a Dominant Publisher’s Total

Digital profits are what it’s all about, right? This business is about results, not process, and with a business operating with a small margin of error, the more inroads publishers can make with digital, the better chance they have of staying competitive and rising to the top of a crowded field.

For us, digital ultimately comprises 90% of a successful publishing enterprise — from apps to online magazines to white papers to subscriptions and much more — and our mission revolves around helping magazines transition to a successful digital existence. Many Mequoda Members, though, are niche and regional magazines, with a few majors and general-interests thrown in.

So, in other words, when we hear that digital profits are driving one-third of a publisher’s success, we’re not surprised. But when we hear that digital profits are driving one-third of a legacy publisher like Hearst’s success, we are surprised.

MediaPost has that scoop, plus some more news on native ads.

Creating Digital Magazines: From Press to Plate Faster Than Ever

Publishers aren’t just going digital anymore, they’re creating digital magazines that are evolving as quickly as the technology that hosts them
In 1967, an eight-page issue of Computerworld was published for the first time, deemed “the newsweekly for the computer community.”
The goal with Computerworld: provide its readers with insight into the world of technology and how to generate

How Publishers Can Use Facebook Instant Articles

Facebook Instant Articles are creating a platform for publishers to host ads on social networks, rather than placing them
Ever thought magazines would be placing native ads on social networks? Me either, and that’s not exactly happening just yet, but it’s an interesting thought, right?

Back in May, Facebook launched Instant Articles , a content publishing platform within

Will Users Pay for Online Content?

Consumers are deciding to pay for online content as they tire of filtering the whole Internet for high-quality articles
“So I’ve figured out how to get traffic — how do I make money?”

That’s a genuine quote from a new Gold Member, and one we hear often, although usually without the “I’ve figured out how to get

7 Content Marketing Resources for Mastering Advertorials

Content marketing is more than advertorials, but they’re certainly a big part.
When you think of content marketing, you probably think of blogging. Blogging is certainly a big part of content marketing (hence the word “content”) however there’s more to it than that.

First of all, in order to turn content into marketing, your content must be

Time Spent With Media Is on the Rise – and So Is Snapchat

Time Inc. digital tries a paywall with Entertainment Weekly, while time spent with media seems to grow everywhere except in print
As time spent with media continues to rise, publishers don’t want to miss their opportunity to capitalize on the gravy train. The question is how. With social media like Snapchat? With sponsored content to lure

What Every Great Membership Website Has in Common

Membership website publishers must recognize the value in their products. Not all subscription websites are created equal, but the best ones do have something in common.
The commonality that all great membership websites include is an affinity (free) subscription website, which could be a portal or a blog. This is a place where content can be written and published to attract users, because their minimum information unit, their MIU, is a user profile.
An affinity subscription website is the most important accompanying part of the premium subscription website model. It’s this free part of the website which helps attract new users through great content and strong SEO. For the website itself, having a free subscription blog helps build the audience, potentially developing a larger base of paying customers, too.

Five Key Trends for Magazine Media in 2015

It’s time once again to gaze into the crystal ball and set out what I think 2015 will deliver.

As someone from the ‘boomer’ generation, it appears I must now bow out gracefully and hand centre-stage to that rather scary creature, the Millennial. Aged between 18-35 and making up about a quarter of the world’s population, they are now the power grouping that all marketers want to engage with. But they are a very different breed. They have never known a world without connectivity. They use social media rather than traditional news sources. They create their own content. They share. Clever media companies are working very, very hard to understand how to target this audience.

5 Pitfalls of Publishers’ Subscription Strategies

Formulating subscription strategies is now one of the most important processes a digital publisher can undertake. It’s also one of the most challenging. This week, the International News Media Association listed their five “worst practices,” as it were, while studying how one Swedish media house is thriving.

World’s Largest Paywall Providers Teaming Up

Press+, a major supplier of paid content paywalls for U.S. sites, has been purchased by 3TS Capital Partners and will be joined with its paywall property Piano Media, reports Folio.

Content Recommendation Labeling in the UK

In the wake of the Advertising Standards Authority’s recent ruling against Outbrain that forces UK publishers to more clearly label their paid content, several have come up with new ways to do just that – sort of.

Forbes Media is Still Winning the Subscription Website Publishing Wars

With the recent release of AAM’s biannual circulation data, it’s time to take a look not at circulation, but at the overall health of U.S. magazines’ multiplatform publishing efforts. In Mequoda world, we have a little number we call the Online Media Index (OMI) that measures just that, and the results are

Magzter Launches Ad-Based Business Model

Tech Circle is reporting that digital magazine store Magzter is launching an ad based business model.

The ABCs of Publishing: Why Legacy Publishers Have the Advantage

Several years ago, we were working with consultant Mark Young on some strategic issues for a joint investing publisher client. Mark said to me, “Don, you’re always giving examples of the perfect Mequoda operators, but does this work for other kinds of companies other than consumer magazine companies?”